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Blogging for business is an essential key for marketing growth and building customer relationship. You might be wondering, what are the benefits of blogging for your business? Is it worthy of your efforts and time? The short answer is YES!

I’m always surprised when I visit a brand’s site, and they don’t have a blog.

When I’m putting together proposals for new clients, I always include blogging and content writing as one of the most important items to budget for - there are so many reasons businesses benefit from hosting their own blog that they regularly update.


Here are just a few to consider:

1. Blogs drive more traffic to your website and social media pages

Every time you write a blog, you’re creating content that's easily shareable on people’s social media channels, which can help expand your audience to the audience of every single person that shares your post. You can’t even put a number on how many people can then potentially see your content and find your business that never would have otherwise.

The more blog posts you create that are developed specifically for your targeted audience, the more authority you build. People then realize that you (your brand) and your website are the authority they can trust to go to when they need your product or service.

2. Blogging drives traffic to your site

Take a look at your own website. When was the last time you updated a page? I’m going to guess it’s not very often.

When you post a new blog, it becomes one more indexed page on your website - that means that you're creating one more way to show up in search engines organically. This cues Google and additional search engines that you have an active website and that it is somewhere to check back more often for updates.

3. A blog showcases your brand personality

Who do people buy from? They buy from people they trust and people they can relate to.

When was the last time you felt any sort of connection to a website? That’s rare, right?

Now think of the last time you related to someone when they told you a story. Happens daily, yes? Even multiple times each day?

Blogs help show who is behind the logo of a brand.

What do you stand for? What are topics you’re interested in? The more you blog, the more people are given a chance to relate to you, and to build an emotional connection with you (your brand, company, service, product). And that leads to sales.

4. Research

The more you can provide content to your targeted audience - focused on their specific needs - the more likely you are to develop long term consumers.

Having a blog helps you learn what your audience really wants to know from you and what they relate to. When you know what type of content people are clicking on the most and responding to best, the more ready you become to create even better content to grow your consumer base.

5. Deepen customer relationships

You might think that a blog post is simply something you’ve written and published, but it can be so much more.

Blogs are a great place to ask questions of your readers. Remember to read and respond to all issues and comments that get posted on your blog posts.

Unlike when you reply to a post on Facebook, a blog comment stays in a static position on your site for much longer, so more people are able to see how you effectively communicate.

Remember – this is just the beginning. If you're looking to expand your business, you need to create valuable content, consistently. One of the best ways to do this is with a blog.

“Why Blog?” Unfortunately, when I do get this question, I simply can’t answer it with one short sentence.

This is because there are just too many benefits to mention about blogging. Thus, I’ve decided to write this blog article to explain why blogging is so beneficial to entrepreneurs and business owners.

Here are 10 big benefits of blogging:

1. Become A Better Writer

Most entrepreneurs and business owners have been out of school and rarely ever work on their writing skills. When you blog, you are subconsciously improving your writing skills.

Becoming a great writer can come in handy for numerous purposes. It makes you far more effective when dealing with clients or customers and it enables you to write crafty responses to others.

2. People Know Your Name

One of the biggest benefits of blogging is that you’re able to build a name for yourself or your business (depending on which one you blog under). Branding is something businesses pay thousands of dollars a year for, but blogging enables you to do it for far less.

If you write great content on your blog, people will appreciate you for that. It’s an easy way to brand yourself or your business by getting your message out to a massive audience, without spending a massive amount of money.

3. Builds Credibility and Authority

It’s one thing to talk about it and a whole another to write about it. When I launched my first company, I said a lot of great things but few people believed me because I lacked credibility.

I found my weakness and made it my strength by writing an effective blog under the company name. Suddenly when people searched my name or information about my company, they were ‘WOWed’ because I backed up what I said with real information.


4. Builds A Community Around You

Blogging enables you to build a community around your business or yourself. Many people think that blogging can make you more money and it can if it’s done right. Your purpose for blogging SHOULD NOT be to increase sales in your business.

Your goal is to give out free information, help others, or do something else along those lines. When you build a community of active individuals who trust you and look upon you for advice, your sales will automatically increase without you having to push your product.

5. You Learn A Lot

Blogging has been one of my biggest educators in business. Before you can write well, you must read a lot. Whether it’s reading other successful blogs or books in the business field……you’re reading something!


Great bloggers suck up knowledge like a sponge. Whether you realize it or not, you will automatically learn more about your industry and the topics that you blog about.

6. Ability To Review and Recap

Another great aspect of blogging is that you get to spend some alone time thinking, reviewing, and recapping everything going on in your business. It takes time for me to figure out what topics I want to blog about.

I usually blog about topics or things that excite me, taught me a lesson, or can help others. Regardless of what the topic is, I always take some time to think about everything going on in my businesses, which often leads to great discoveries.

7. Keeps You Ahead of the Competition

If you’re blogging and consistently pushing out information into the web sphere, you’re probably getting ahead of your competition. Here’s how you get ahead of the competition:

- More backlinks for your website.

- Nonstop branding for your business without much money being spent.

- Makes you more credible than the competitors who don’t blog.

8. Best Way To Network Online

Blogging is one of the best ways to network online without ever getting up from your chair. We’ve all been to conferences, mixers, or other ‘networking’ events that have been extremely tedious and tiring.

Blogging is a great way to substitute all that, while still establishing very meaningful connections. Write great content, share it with the world, and see how many people you really meet.

9. PR and Media Connections

I’ve had many influential people read my blog and give me a vote of confidence. Blogging has not only enabled me to spread my messages all over the world, but it brings me a ton of great connections.

It has enabled me to meet some great journalists, reporters, entrepreneurs, and others who have drastically helped me. Quite a few of my blog articles have been featured in Radio Shows, Magazines, and other media outlets creating a lot of buzz for me. You never know how far one blog article can go!

10. Written Journal

Something many people don’t realize about a blog is that it’s a written journal or diary that’s shared with the public. Often times, I forget some of the content I’ve written about myself.

Instead of having to research from the beginning, I can simply visit my blog and find the information I need. It’s easy to refresh my memory and my blog is a platform to see how much I’m growing on a month-to-month basis.

Conclusion

As you can see, blogging has a lot of benefits. The biggest concern people have is the time that it takes to write blog articles. As an entrepreneur running numerous startups, speaking at conferences all over the world, and doing many other things – I’ve managed to find time for blogging.

Make blogging one of your top priorities and it will always find time in your life. You don’t need to spend a lot of time on it, just enough to push great content. I write 3 articles a week and use approximately 5 hours each week on my blog.