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Pokémon GO Content Marketing: Pokémon GO's recent hot keywords are mentioned around the world, making the game lovers crazy. I was playing Pokémon GO and walking at the same time I though this phenomenon of Pokémon GO. Pokémon Go — Content Marketing Lessons For All Of Us. 5 Lessons learned from the successful marketing of this game. Meanwhile you can read another great piece: How to Build Content Marketing Strategy Plan

Here are the elements that make the advertising media or content developers should consider when looking for ways to increase the interaction between customers and their brand. Check out this 20 Content Marketing Strategies.

1. Connect emotions

An essential element of any brand or campaign is the emotional connection. Pokémon is a company with 20 years of age and have a deep connection with fans, both young and old. Some people have favorite Pokemon for years, even with the other fans ever since he was a child. Game Pokémon GO gives them feelings of childhood nostalgia.

2. Focus on the customer

This is a game for everyone, those who own smart mobile phone. And it is also very easy to play (though having some server problems). Pokemon Go not too complicated and does not require expensive equipment. All you need to do is go out and search.

3. Existence

You can see them everywhere. Many hunting groups together Pokemon with eyes glued to the phone screen. Do other things with everyday activities that make them feel interesting and also makes those around him curious about the strange actions. Gradually, the games are very pervasive and dramatic effects to be true.

4. Social factors

Pokemon Go make people together working out real world where they have common interests, leaving only the walls which interact online. The game puts the player in real life situations and help them share, expand social networks.

5. Appearing with sensational news

We have seen many news about the accident, robbery or the benefits to the health of Pokemon Go. The familiarity of the brand and the chaos it caused the media to create great effects.

You may like to read: Easy Ways To Make a First Sale on E-commerce Website

Content marketing strategy isn’t a nice to have, it’s a requirement. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

What is content marketing:

It a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

How to write a content marketing strategy step-by-step

Let’s walk though how you can write a content marketing strategy—one that pulls together all the pieces and gives you a clear plan for moving forward.

Start with an outline

Writing a strategy can sound like a daunting task. How detailed should it be? How high-level should it be? Starting with an outline can help you conceptualize all the ground you need to cover—and it may save you from expending your energy covering unnecessary ground!
And what is the right ground to cover anyway?

A good content marketing strategy will answer three basic questions:

1. Why are we making content in the first place?
2. What content do we need?
3. How do we get that content to accomplish our goals?

Your outline will help you structure your research and ideation so that you’re focused on answering these key questions.
For example, one way this could look is by splitting the remaining steps below (all 20 of ’em) into each of these buckets.

What’s Your One Thing?

What will you create in your content marketing strategy program that sets you apart? There is an enormous glut of content (and more on the way). Will you be disproportionately useful? Will you create Youtility (I say YES!). Will you be disproportionately motivational, inspirational, or otherwise? What is the heart and soul of your content program?

Research Audience Needs

What do your audiences need to know from you? Use search and social media, plus conversations with customers and your internal personnel (sales and customer service, especially) to better understand the information and persuasive requirements of your customers. Then, organize those needs by persona and funnel stage to create a map of necessary content.
Remember: don’t settle for data, get real insights (this requires customer conversations, not just spreadsheet mining)

Write down what you’re selling

I’ve found it helpful to write out what the product or service I’m trying to sell is. It helps me think through the features, the different product tiers, the sales cycle, etc. When you know what you’re selling, you can more easily frame the kind of content you will need to sell it. 

Of course, you may be the product creator, the marketer, the one-human show, and this might not be something you need to write down. If not, feel free to skip this part.

Decide on Overall Content Marketing Strategies

There are three different types of content marketing strategy: long-form, short-form and conversations (e.g. sharing).

Long-form includes blog posts, articles and press releases — basically, anything longer than a couple of sentences. Short-form includes tweets, Facebook and LinkedIn status updates and graphics. Conversations and sharing includes participating in and driving conversations through blog commenting, link sharing and comments on videos. This type helps to encourage discussions between other thought leaders within your industry.

You can stick to one of these forms of content marketing strategy, or you can use all three. They are each effective on their own, but they are also powerful when used together.

Content Ideas for Your Marketing Plan

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

40 Fantastic Types of Content marketing strategy Ideas

If your Content marketing strategy includes publishing original content you might need some ideas. There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan.
List of Content Formats

How-to's
Content Curation
Case Studies
Charts/Graphs
Ebooks
Email Newsletter/ Autoresponders
Cartoons/ illustrations
Book Summaries
tool Reviews
Giveaways
FAQs
Q&A Session
Webinars
Dictionary
"Day in The life of" Post
Infographics
Interview
Lists
Mind Maps
Meme
Online game
helpful Application/ Tool
Opinion Post
White Papers
Vlog
Videos
Templates
Surveys
Slideshares
Resources
Quotes
Quizzes
Polls
Podcasts
Pinboards
Photo Collage
original Research
Predictions

Though the list of content types will help you determine what content pieces you want to create, coming up with topics for your content is another challenge you'll face. Content creation takes time, lots of brainstorming, and research.

Use different content formats.

Your audience varies in terms of how they consume information. This translates to the use of a variety of content formats.

1. Utilize text. This is the most common content format.
2. Add attention-getting photos. Show your products, employees and customers. Photos attract an audience.
3. Put your products in movies. Think 360° views as well as story telling.
4. Give your content a voice. Use audio.
5. Show your information. Create presentations whether in real life, at conferences or just for Slideshare.

Make your content attractive to prospective readers.

Useful content, while necessary, isn’t sufficient to convert prospects into customers.

1. Eliminate poor grammar and bad spelling.  It hurts your authority.
2. Use headlines that attract attention. Understand that only one out of five prospects will read further than your title. Spend time editing your titles.
3. Add eye candy. Include catchy images that attract people.
4. Chop your information into easy-to-consume chunks. Long pages of uninterrupted text appear difficult to read.
5. Employ design elements to guide readers into your content. Think in terms of outlining and bolding to help make your content more accessible.

Promote content

You can’t assume that distributing your content by itself is sufficient.

1. Support your content distribution with advertising where appropriate. Think in terms of social media and paid search.
2. Cross-promote your content on other owned media. Don’t underestimate the power of your retail establishment and other advertising.

Whether you're just starting out with content marketing or you've been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2016.
How have you incorporated a content marketing strategy into your overall marketing plans?

Happy Marketing,

Any marketer knows that data has revolutionized the way we work. Once, we built campaigns and hoped for the best; today, we can see exactly how each campaign tactic performs. But all of that data means nothing if we're not using it to keep improving — which is where optimization comes in.

Last month, Alice Avery, our Content Marketing Analyst here at Salesforce, attended a conference hosted by San Francisco-based A/B testing company Optimizely.
Marketers, listen up!

1. Set goals before you start

"It’s pretty important to decide what success is before you start your experiment," Avery writes. "‘Make the page better’ or ‘help people find what they’re searching for’ are not clear, actionable goals. A good hypothesis has a variation (the B to your A) and clearly defined metrics."

2. Think big, not small

Advises Avery: "Take a step back, and think about the big picture for your site. One of the best use cases for A/B testing is site redesign — test the alternative design against the original and, based off results, hone in on details as you progress."

2. Keep it simple

"There’s a statistical reason to keep it simple: error rates are affected by the number of variations running at a time, and the more tests you have, the longer it can take to determine a winner/loser," Avery shares.

4. You're probably wrong

Put aside your own preconceptions (and other people's, too). The point of a test is to uncover solid facts, not confirm what you already think you know. 

5. Failure is OK

"Just as you’re getting excited about all the cool stuff you can test, we have bad news: most tests end in a statistical tie," Avery writes. But aspects of the test might spur new ideas: "Maybe one segment like mobile or existing customers could have determined a winner/loser, and you can dig into that a little further to develop new hypotheses."

6. Start with qualitative testing

Not sure what you want to optimize? Start with a simple survey to see what your readers are thinking about your website or blog.

7. Find a stats platform that fits your needs.

Want to Grow Your Business? Where Do You Want to Take Your Business ... I will share creative ways to GROW and MANAGE your business ... I will focus on how to grow your business without spending too much money and time. 

“Reduce your plan to writing. The moment you complete this, you will have definitely given concrete form to the intangible desire.” Napoleon Hill
 
Do you have a plan to grow your business in 2016? There are so many strategies and tactics being thrown around that it’s difficult to know where to focus for the best results. Content marketing strategies should be at the top of your list.

Content, SEO and social media are your most powerful tools to accelerate business growth.

I’ve compiled a list of the most powerful strategies available to businesses who want to broaden market share, increase sales, and build an arsenal of winning tactics whose outcome is exponential growth.

20 Content Marketing Strategies to Grow Your Business in 2016

1. Create value with useful content.

Blog content drives business growth. Businesses that blog regularly receive 77% more traffic and 97% more links to their site than those that don’t.
Useful content creates value for your brand in your target customers’ minds.

2. Leverage social media to connect, engage and drive leads.

In this new era of relationship marketing, attracting target customers to grow your business is easier when you leverage social media.

There will be the needed manpower to manage your community and of course skills to engage them, but the payoff is that with over a billion users on Facebook spending 2 hours per day, social media is the channel to find new customers and drive leads.

3. Optimize your content for Search.

95% of purchases begin with search. When you properly optimize your website and content for search engines, you’ll improve your ranking, provide evidence of trust and drive more organic traffic to your site.

4. Launch the awesome power of social advertising.

Social ads turn visitors into customers. “Paid Social” promotes your content to your target audience.

• Create and publish useful content
• Selectively promote content on social media
• Build a remarketing audience by tagging site visitors with a cookie
• Apply behavioral and demographic filters on your audience
• Target your audience with social ads promoting offers
• Convert qualified leads into sales

5. Create more value with content offers.

Premium content offers like ebooks and email courses generate 3 times as many leads as traditional “outbound” marketing…and it costs 62% less.

6. Get things moving with calls-to-action.

With online marketing, as with most every other goal you’re trying to attain, you must ask people to do what you want them to do. If you don’t ask, you don’t get.

70% of businesses don’t have calls-to-action on their homepage. This makes it almost impossible to convert visitors into customers. Guide your visitors to the places you want them to go so they’ll do the things you want them to do!

7. Convert visitors with landing pages.

Is your marketing plan full-circle? It’s crucial that you examine your goals, design strategies, and execute tactics to reach those goals.

A proper marketing campaign offers visitors something valuable and guides them down the sales funnel.
Landing pages are tools used to guide would-be buyers. Provide a call-to-action and a lead form for them to complete. It brings them closer to the sale and you closer to your goal of growing your business.

8. Build your email list with opt-in forms.

Like them or not, pop-ups work! Offer a free, super-helpful ebook compiled from a few of your blog posts in exchange for your visitor’s email address.

Building your email list is vital to growing your business. People who find value in your product or service want to hear from you. They may not be ready to buy but if they’re on your list, you can maintain a “love drip” of useful information so that when they are ready, you’re the one they choose.

9. Encourage employee engagement in content creation.

10. Boost sales with email marketing.

Email marketing is consistently voted the most effective marketing channel. Every dollar spent on email marketing has an average return of $44.25.
But not all email marketing is created equal: content rules…again. Spice up your email marketing so much that your customers get excited about opening it. I’m not talking about the same old “direct mail” offers of the past (although many are still using this worn out tactic). Do something different that keeps them coming back for more.

11. Build, improve and promote your online reputation.

67% of customers are deterred from doing business with you after seeing just three negative reviews. Develop an internal process to capture your happy, loyal customers’ feedback.
Work to improve your online reputation and promote your 4-5 star reviews on social media and your blog. Tell the story of how awesome it is to do business with you.

12. Think outside your comfort zone.

There are so many cool new ways to deliver useful content to your would-be buyers. A lot of new options are available so think outside your normal sphere of content channels:

• Video social ads
• Video streaming (Blab, Periscope)
• Images/Photos you create
• Podcasting

13. Master Social Customer Service.

These are the facts:

• 87% of customer Facebook messages are ignored
• 71% of those who receive positive Social care are likely to recommend your brand to others
• Only 19% of those who don’t get any response are likely to recommend that brand

A growing number of consumers prefer to connect via social media. Be there when they need you.

14. Build a home for your online community.

Where do your customers prefer to spend their time? For most, it’s Facebook. Leverage the tools Facebook provides to build a home for your would-be buyers. Your Facebook page or group keeps you connected and engaged with those most likely to buy from you.

15. Provide social sales training to customer-facing employees.

79% of salespeople who use social media as a selling tool outperform those who don’t. But this doesn’t happen on its own. Social Selling requires on-going training which establishes WIIFM (what’s in it for me) so that salespeople see the value in using social media to connect, engage with prospects and foster referrals.

16. Appoint a qualified Customer Experience Manager.

Whether it’s managing your content, your website, your customers or your online community, you need someone who fits the bill to listen, monitor, respond, engage and basically nurture your customers.
The best Customer Experience Managers possess these attributes:

• Empathy & Patience
• Social Media Savvy
• Branding/Marketing Experience
• Ability to Recognize Leads
• Emotional Maturity
• Clear, Concise, Professional
• Ability to Resolve – Not Inflame

17. Cultivate social proof to instill credibility.

88% of consumers trust reviews from other consumers (“people like me”) as much as they trust recommendations from personal connections.
Spotlighting customer reviews as social proof can increase marketing effectiveness by 54%.

18. Utilize marketing automation to nurture leads.

It seems weird to think of the words “marketing” and “automation” in the same sentence, but using software solutions and technology to “automate” some lead-nurturing tasks saves time and it’s more effective.
Businesses who utilize carefully targeted messages to prospective buyers see a 10% or greater increase in revenue within 6-9 months.

19. Reward loyal customers.

It costs 5 to 8 times more to acquire a new customer than it does to keep an existing one.
It’s difficult to foster and sustain customer loyalty in a world of untrustworthy messages coming at customers like a fire hose.
Focus your attention (aka: content marketing strategies) on keeping customers for life. How can you reward your repeat customers for their loyalty?

20. Address your internal Buy-in.

I saved this one for last because it is truly the most difficult. In this “season of transition” there are a lot of naysayers to content marketing.

Buying into change disturbs some very primal, entrenched beliefs and it’s often resistance to this disturbance that keeps people stuck. Often when we ourselves see the value of the change, we neglect to consider the impact it will have on those around us who see our “fringe ideas” as dangerous.
Employ these 5 tactics to mitigate resistance to change and open the gates to growth for your business:

1. Consistent, helpful information. Provide the information that makes their desire to change greater than their desire to stay the same.
2. Speak their language. The best way to convey the merits of something that’s seen as fringe is to use an analogous example or story that’s familiar to the audience or person. Today, most of us can’t imagine life without our mobile device. What once was a fringe idea, is now widely adopted.
3. Numbers don’t lie. Buy in on change’s biggest obstacle is often a perceived financial burden. Collect and provide data to prove content marketing is viable.
4. Address the emotional quotient. Humans are hard-wired to seek pleasure and avoid pain. Understanding the emotions that come up for people is key to getting others to buy into change.
5. Know who to shut out. Keep the Debbie Downers of the world at bay.

In my previous blog, I talked on end about working in-house as a content marketer for a corporate client. I’m following this up with a list of helpful tips that I hope will inform and entertain.

1. Be organized
2. Be on time
3. Stay ahead of the curve
4. Keep your guidelines on hand
5. Drink tea
6. Be done by 3pm
7. Know your questions

1) Content marketing requires you to be organized

If you’re like me, a writer at heart, then the tendency is to keep all your thoughts and blogs organized in your mind. Which is good to a point. The reality is that when blogs start piling up, emails pile up, F2F meetings pile up, your notes pile up, it’s difficult to keep all these things organized.
While there’s a certain amount of creative thinking that I like to keep bottled up, in order to keep the writing fresh, there are a lot of mandatory specifics that need to be addressed.

What I mean is: keep a log of the status of your blogs. If you have the situation where you’re writing for a corporate client, you may require two forms of approval. In my case, I require a third (which is OnlineLivingBlog). So when time is of the essence, it’s great to have the status of each blog listed in a calendar somewhere of where you’re at with each blog.
This way, when the client asks the question of where their blogs are, you’ll have an answer pretty quick.

2) Content marketing is about deadlines

Because there are peak times when blogs should be published (we say on Fridays, twice a month), then you need to have your blogs out at that time.
What this means is that you need to have a decent work-back schedule. And it’s key to ask that clients require a 5-day window in which to approve your blogs. This way, you have some recourse in asking for extensions, delaying blogs, etc.
The tricky part is that each blog may have a different deadline, so refer to point #1 above. Have all your deadlines on a calendar so you can see at a glance what blogs are lagging behind in the schedule.

3) Stay ahead of the curve

If you’re looking ahead, you’ll see that your marketing plan is telling you what’s about to happen. Titles and blogs of the future are ready to be written at any time. So take advantage of any down time to start framing those articles.
Especially if you’re like me and are working on your 3^rd cup of coffee and have nothing but energy.

4) Keep your guidelines on hand

Does your client require a 400-word blog, or a 2,000 word blog? How long should your tweets be? How many links do you need, and how many need to linked back to company pages?
These are marketing guidelines that I have to follow (and willingly too). I find having constraint and guidelines to be useful when constructing content. Rather than writing at my own pleasure, knowing that I’m meeting the expectations and mandatory requirements of the blog is in and of itself a creative activity.
In some cases, when dealing with long-tail keywords the game of SEO gets even more interesting. But what is always on my mind with great content marketing is keeping true to the voice of the client. And trying to remember that if someone is shopping for a high-yield bank account, they probably don’t care about your thoughts on the latest Dexter. But of course, for some products, readers do. So take a chance on content (sometimes). You may even be expanding what the client believes is their “true brand voice.”

5) Drink tea

I like coffee. But when you work from home, it’s all too easy to get trapped in the allure of having absolute energy. Coffee will eventually make you sick. Tea, on the other hand, seems to offer caffeine without the hazard. Is this a secret? Possibly. But it’s no fun writing blogs when you’re sick.

6) Be done by 3pm

The reason I put a time-limit on my day is because of the schedule of the client. In my experience, the client will be most active during the first part of the morning, and then again just before quitting. This may be due to the main operation of her or his job.
Whatever the reason, if you’re wanting answers to questions, then getting them in before 3pm might ensure they get answered.

7) Know your questions

If you’re doing phone interviews, or in-person meetings, the main thing is to have your questions prepared. My main list of questions is as follows:

1. What is the main issue you want to address
2. Explain to me (an undereducated English major), your main issue
3. What is the product you’re offering that solves the issue?
4. Who are you talking to (your key demographic?)
   • Are they already familiar with the issue?
   • Are they in the dark entirely about the issue (is this news to them?)
   • In other words: how much do I have to explain this issue (I don’t want to condescend)
5. What is the main hindrance keeping our target away from your target?
   • Is it the cost?
   • Is it that they don’t think they need it?
   • Is it that they believe it’s all too confusing a subject?

From this list, I can get a pretty good impression of how to approach the subject matter, what tone to take and how to gently “sell” the product or service of the client. And this is the real benefit of content marketing. Answering questions before they’re asked. Allaying concerns before they’re felt. And generally, showing an area of expertise in the area that the target is searching for on the Internet.

Content marketing should feel like good writing

When you’re doing it right, the words seem to flow. Because you’ve done your research, you understand the tone/character of the blog. You’re now free to express yourself without it coming off as a content marketing strategy or some such mechanical thing.

This, in the end is what I like best about being a so-called content marketing specialist: I’m assembling a novel of characters and ideas. I’m building this story around the client and in the end we both profit from its telling.

Please tell me your experiences if you are a long-time content marketing blogger. Or even if you’re new at it. I know there’s plenty to talk about, so tell me what you think. Just remember to keep your clients’ names out of it. This is just between us.

I thought content marketing would be as easy as surfing the net

Despite the apparent simplicity of blogging for a corporate client, the day-to-day activity of an in-house blogger is quite fierce when it comes to working alongside the client. What I mean is, I thought I’d be working from home more.
Also Read: What is Content Marketing? How to Create a Content Marketing Strategy?

So I thought I’d compile a simple list of helpful tips if you were planning on doing (or paying to have done), Inbound advertising with an eye towards content marketing through corporate blogs.
In a simple world, content marketing could entirely be done over the Internet, without the face-to-face contact of regular business. And perhaps in the future, that’s the way it could be. Certainly, OnlineLivingblog could profit from being able to do its content marketing magic around the globe, rather than being rooted in the GTA as it is.

To do content marketing right, you have to know your client

As I’ve learned, a properly managed inbound, content marketing strategy, with a keen eye towards Google-hungry content, can’t be done simply over email. Take my own job at OnlineLivingBlog as a content marketing specialist for example. (And I didn’t put on the “specialist” at the end of that – but I’m stuck with it, nonetheless.)

The main issue with a mid-level-sized company is that so much work is being done on the front lines of its business. The client for whom I write blogs are incredibly busy! Their priority is with their clients and building strong relationships with them (a tactic I’m learning is key to my profession as a blogger, as well).

Being in constant, personal contact with their clients is a great sales technique. So it takes perseverance to keep the idea of a corporate blog at the forefront of their interests. Since content marketing, SEO-driven blog writing and inbound marketing are relatively new ideas, it’s not yet well-known how effective it can be in creating brand awareness, Internet Search visibility and ultimately, in terms of generating leads and income.

Also Read: 20 Internet Marketing Strategies for Small Business

I figured that emailing and such were simple ways to keep organized and on top of communication. But, what actually happened to me was something else.

When content marketing meets a deadline

Blogs need approval from two different sources. The topics as well have to go through scrutiny and approval before they can be written. Tweets as well have to be approved. Some blogs get ignored because the material is too vague.

Where’s my blog? I ask

Some blogs get “tabled”, as in, they’re fine, but not for now. So I have to come up with something new, pretty fast. Even as I write this, I’m in the midst of writing / re-writing 6 different blogs across 4 different niche markets.

All of which are due tomorrow. I’m procrastinating now, obviously, so bear with me.
But fear not, corporate blogger. Because there’s a corporate system of checks and balances in place, your blog will eventually get approved. It just takes time. But this is what is so essential about being “in-house”: You are privy to the way that they conduct business. You can see what niche markets take priority. You can tell where the main interests lie and who is most devoted to your cause. You’re an advertiser, after all. So you should figure out what they want to advertise.

All of this gets personal. And it should be. Just like Ad companies that sift through the data of a large corporate entity, we all know that sometimes the most significant piece of advertising can come from an insignificant source.

But seriously, where’s my blog?

The bottom line is that blogging isn’t as easy as I’d expected it to be. But I’ve come to realize a few key pieces of learning that I follow day-to-day:

1. Never assume clients approve your blogs after you’ve submitted them
2. It’s best to write ahead, so you’re not behind
3. Don’t assume clients are primarily concerned with your blogs
4. Clients can’t avoid you when you’re there. So be there
5. My best writing comes from personal interactions
6. Things happen quickly in an office; less so through email
7. Do your research. Read other blogs/Internet chatter
   • It will give you ideas for blog content
   • It will show the client you’re committed to the subject
   • You may impress with your knowledge
8. Write your Tweets along with the blog (trust me; it saves time)
9. Don’t play Minecraft. Because your day will disappear

So as much as I’d love OnlineLivingBlog to branch out to those interested leads in California, I can see how to do content marketing properly, it’s impossible. Not because the technology isn’t there yet. Certainly between emails and Skype, you would think that everything could be possible. And of course, there are other forms of business that profit immensely from the technologies of email and Internet marketing.
There’s just one caveat to the whole technology system: people.

Clients are people — but they make content marketing personal

In the end, people are prone to care more about face-to-face interaction than through email. Whatever the reason you can make up, people will only reveal themselves in person.
The Internet is fine if you’re purchasing something tangible. It’s also great for venting and sending feedback to a company. It’s perfect for learning and communicating knowledge of your company’s brand. It’s ideal for offering new products and giveaways.

But when it comes to getting a personal story (something intangible) from a client, it’s unlikely to happen over the WWW. If the Inbound approach is to work, the content marketing “specialists” are going to have to write blogs that matter, have worth, are personal, are warm, are relevant, are human.

People are unlikely to buy a car or a home over the Internet (just yet). And that’s because some purchases are personal. You have to feel good with the thing you’ve purchased. Proper content marketing portrays the same conundrum. It shouldn’t be a technique or an algorhythm. It shouldn’t be a title or keyword phrase that you can farm out for 5 cents a word, anywhere around the world.
Also Read: 50 Unbeatable Ecommerce Marketing Strategies For Small Business

Good content marketing is personal

And you can be sure that someday, Google will have an analytical tool that can “feel” the personal side of blogs.
So farming blogs for 5 cents a word may be fine for you now, but authentic content is worth more. It adds value in intangible ways that can be felt now, and as well, it will be felt for as long as the Internet chooses to live.

What do you think about this approach of content marketing?