Blogging has the ability to take up such a massive amount of time as it is that the thought of taking out more time to plan posts ahead of time probably doesn’t sound that appealing. But pre-planning blog posts can actually end up saving you time in the grand scheme of things and make for more well thought out posts that more people are interested in reading. Why, you ask?

Let’s explore.
For starters, when you take the time to pre-plan posts you avoid hitting the inevitable lull that comes with blogging (and just writing in general). It happens to the best bloggers out there: that time when you sit down to write out a stellar post and are hit with… nothing. By having a slew of posts already in queue, or ideas set for each day, you avoid hitting the dreaded writer’s block. You also avoid the rush of “oh my gosh what on earth am I going to write about today!!!” that inexorably comes each morning when you sit down with no plan in play.

Pre-writing posts is also a good strategy to implement because it gives you the flexibility of publishing them whenever you want and letting them marinate in a draft form, allowing you to come back at random and tweak to your heart’s desire. This takes a post that otherwise would have been hastily thrown up onto your site to the next level because you’ve had time to add to it, edit it, and perfect it.

Planned posts also can help to expand readership – something just about every blogger wants to do at some point in their blogging career. By planning posts ahead of time and writing posts ahead of time you are creating better content which will then equal something that people are going to want to read and want to share more, thus increasing your readership. When you write posts that cater to both what people want to read and tie that in to what you want to write, you are able to cater to both sides of the spectrum. This is in contrast to the theory of just blogging about your day or week, and allows creating a certain theme throughout your blog that you can tie into everything you write about.

Having well-written blog posts go up on your website regularly is what makes successful bloggers successful. They don’t quickly slop together posts and hope that the post ends up appealing to their readers, but instead spend time putting together material they feel will be enjoyable to their readers.