Online Business
online-business
Think Like Google and Smash Out Home Business Plan in Five Days
7:48 AM
There’s a crack team of business strategy experts at Google who parachute in and help businesses make decisions on how to grow their product or service.
The team, Google Ventures, does this through a five-day ‘Sprint’
where they work with owners to figure out how to take a new idea to
market without wasting a load of time and money.
Monday to Friday, problem to solution
A week of pain for all that gain – it’s got to be worth a try. The
genius aspect of the Sprint is that the Google guys don’t wait until
there are ‘real’ things to test on customers. Instead they just make a
quick model. It’s put in front of customers and their feedback is then
used to make the real product or service something customers actually
want.You don’t have to be an online business to take advantage of this five day Sprint. The approach can be applied to any business with a problem to solve or decision to make.
Got an idea? Then run with it!
Instead of storing up good ideas but never making time to put them
into action, a Sprint forces you to focus. Say you run a cake stall at
the local market. It’s been going well and you sell out of most of your
stock. You need to introduce some new products but you’re not sure
whether to go sweet or savoury; which flavours will sell best? Is there a
demand for gluten-free products? And how will you manage the increased
workload?You could spend weeks or months mulling this over, asking for opinions, doing a bit of research. Or you could Sprint.
Here’s how it works…
If the business is just you, try and recruit a few people who’ve been
along for the ride. It’s important to get input during the Sprint from
someone who has experience of using your product or service.Put yourself under pressure by arranging to get feedback from customers at the end of the week. For the cake stall you might want to create a short survey for customers, have samples of new products for them to vote on, or direct them to your social media pages to share opinions.
Find your sweet spot by focusing on one goal
Keep your mind and your options open by wondering ‘how might we…?’.
The baker might be wondering ‘how might we’ get each customer to spend
more at our stall?Monday: Time to dig deep. Break down everything you already know about your business/product/service. This is where you:
- Look at what your competitors are up to
- See where the opportunities are in your market
- Decide how you measure success
- Experience your business like a customer would.
Wednesday: Your best solutions should be starting to emerge. Develop your top two or three ideas in more detail by going through how it would work step-by-step. So for the baker this could include working out ingredient costs, storage, retail price.
Thursday: Create something you can test on customers – without doing all the work. For our baker this might mean making a menu featuring the new products, or having descriptions and prices for the new flavours.
Friday: Time to test. Ask your friends, family, customers and potential customers to give feedback on your new offering. For the baker this could include asking: Do you like the new range? What do you think of the prices? How many would you buy? What do you think of the packaging?
If it’s a positive response – great, press on. If not, use the feedback to refine your idea. For example, if customers think your product is too expensive you might need to look at how you can reduce your overheads. But isn’t it better to know that now, before you invested time and money in launching your new product range?
Whatever approach you decide to take, remember the Google mantra: done is better than perfect. The sooner you can get something, anything, in front of people, the sooner you can find out if it’s a winner and start making money from it.
rketing,
you might be looking for a full search engine optimisation (SEO)
service to launch your website. Alternatively, you - See more at:
http://www.seoservicepros.co.uk/seo-services/full-search-engine-optmisation#sthash.xpzPO2mp.dpuf
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If you’re new to internet
marketing, you might be looking for a full search engine optimisation
(SEO) service to launch your website. Alternatively, you might already
have an established website and understand the benefits of search engine
optimisation, and simply want a professional SEO service to save you
time and effort.
Our team at SEO Service Pros delivers a
full SEO service to companies across a range of market sectors. With
wide-ranging skills, we can deliver a full search engine optimisation
service or any particular elements you need.
If your website is not meeting your expectations, we can help. With a reputation for honesty and professionalism, you can rely on our team to deliver a completely transparent service with a measurable ROI (return on investment). Contact us today or call us at 0845 601 2237.
Complete SEO Services
Our search engine optimisation services fall into two categories:
- On-page SEO
- Off-page SEO
What is on-page SEO?
On-page optimisation refers to the SEO activities which directly influence the performance of each page on your website.
Every page on your website must be
optimised. When you conduct an online search, the results shown are
individual website pages. Many people assume the number of results
refers to whole websites and are surprised to find this is not the case.
This means it is important to optimise each
page of your website to make the most of your SEO opportunities.
On-page SEO refers to the techniques used to optimise each page of your
website. These include:
Keyword Optimisation
When people search online for a product or
service, they use specific keywords. A keyword can be a single word or
even a phrase. These keywords are all-important to your site’s search
engine optimisation. Research might be needed to establish the most
effective keywords to use.
Once your keywords have been researched, our team of skilled SEO copywriters can help by writing effective optimised copy to help both your website visitors and the search engines.
Metadata
Metadata is the ‘behind the scenes’
information on your website. This data helps the search engines
understand the content of your website. Each page must have its own
metadata. This is because metadata describes the particular page, not
the website as a whole.
Metadata must be carefully written to the
correct parameters for best effect. Keywords must be used throughout to
enhance the search engines’ understanding of your site.
The ‘page description’ element of metadata
is often displayed as the ‘advert’ which is shown when your site is
listed in search results.
HTML Coded Headings
Headings in your website copy should
contain relevant keywords and be HTML coded. This alerts the search
engines to the subject of that section and helps them understand the
headings.
You will see our SEO Service Pros website
copy is divided into short sections, each with its own keyword-rich
heading. This helps the on-page optimisation. It’s important to
remember keywords are used by human visitors to your website too, as
they scan the page for the product or service they want.
Emboldened Keywords
Like headings, using a bold font for keywords identifies them as being of importance to the search engines and visitors.
Source Code
Websites are made up of coded computer
language. These codes must be carefully created to help the search
engines find the site and travel around it.
Off-page SEO
Off-page optimisation describes the SEO
techniques used outside your website which affect its optimisation.
These elements add stature and credibility, and help drive traffic to
your website. Off-page SEO includes:
Directory Submissions
Your website and company details are submitted to third party sites as part of your directory submission
campaign. This delivers valuable backlinks to help your optimisation,
as well as increasing the potential number of visitors to the site.
Article and Blog Submission
Online articles and blogs help boost your company’s reputation. Running an article submission campaign
increases brand awareness, credibility and provides a source of
incoming links to your website, boosting your search engine
optimisation.
Online PR
Like articles, an online press release submission strategy helps you publicise your company news as well as creating backlinks to your website.
Link Building Campaigns
A link building campaign
is an essential part of off-page SEO. Relevant, quality links help
your site’s optimisation. They drive traffic to your website and help
the search engine robots and the human visitor travel from site to site.
Social Media
Social media optimisation gives you a
tailor-made platform to promote your organisation. It can be used to
drive traffic to your website or blog. Social media sites like Twitter
and Facebook are powerful online viral marketing tools. Social media
users spread and share information. A well-managed social media campaign can transmit information about your brand across the world in a matter of minutes!
Why Use an SEO Consultant?
When you think of all the on-page and
off-page elements which comprise an effective search engine optimisation
campaign, it’s not surprising many savvy businesses choose to
commission SEO consultants. So why spend your time wrestling with your
own search engine optimisation when our skilled professionals at SEO
Service Pros are here to help?
- See more at: http://www.seoservicepros.co.uk/seo-services/full-search-engine-optmisation#sthash.xpzPO2mp.dpufFull Search Engine Optimisation Services
If you’re new to internet
marketing, you might be looking for a full search engine optimisation
(SEO) service to launch your website. Alternatively, you might already
have an established website and understand the benefits of search engine
optimisation, and simply want a professional SEO service to save you
time and effort.
Our team at SEO Service Pros delivers a
full SEO service to companies across a range of market sectors. With
wide-ranging skills, we can deliver a full search engine optimisation
service or any particular elements you need.
If your website is not meeting your expectations, we can help. With a reputation for honesty and professionalism, you can rely on our team to deliver a completely transparent service with a measurable ROI (return on investment). Contact us today or call us at 0845 601 2237.
Complete SEO Services
Our search engine optimisation services fall into two categories:
- On-page SEO
- Off-page SEO
What is on-page SEO?
On-page optimisation refers to the SEO activities which directly influence the performance of each page on your website.
Every page on your website must be
optimised. When you conduct an online search, the results shown are
individual website pages. Many people assume the number of results
refers to whole websites and are surprised to find this is not the case.
This means it is important to optimise each
page of your website to make the most of your SEO opportunities.
On-page SEO refers to the techniques used to optimise each page of your
website. These include:
Keyword Optimisation
When people search online for a product or
service, they use specific keywords. A keyword can be a single word or
even a phrase. These keywords are all-important to your site’s search
engine optimisation. Research might be needed to establish the most
effective keywords to use.
Once your keywords have been researched, our team of skilled SEO copywriters can help by writing effective optimised copy to help both your website visitors and the search engines.
Metadata
Metadata is the ‘behind the scenes’
information on your website. This data helps the search engines
understand the content of your website. Each page must have its own
metadata. This is because metadata describes the particular page, not
the website as a whole.
Metadata must be carefully written to the
correct parameters for best effect. Keywords must be used throughout to
enhance the search engines’ understanding of your site.
The ‘page description’ element of metadata
is often displayed as the ‘advert’ which is shown when your site is
listed in search results.
HTML Coded Headings
Headings in your website copy should
contain relevant keywords and be HTML coded. This alerts the search
engines to the subject of that section and helps them understand the
headings.
You will see our SEO Service Pros website
copy is divided into short sections, each with its own keyword-rich
heading. This helps the on-page optimisation. It’s important to
remember keywords are used by human visitors to your website too, as
they scan the page for the product or service they want.
Emboldened Keywords
Like headings, using a bold font for keywords identifies them as being of importance to the search engines and visitors.
Source Code
Websites are made up of coded computer
language. These codes must be carefully created to help the search
engines find the site and travel around it.
Off-page SEO
Off-page optimisation describes the SEO
techniques used outside your website which affect its optimisation.
These elements add stature and credibility, and help drive traffic to
your website. Off-page SEO includes:
Directory Submissions
Your website and company details are submitted to third party sites as part of your directory submission
campaign. This delivers valuable backlinks to help your optimisation,
as well as increasing the potential number of visitors to the site.
Article and Blog Submission
Online articles and blogs help boost your company’s reputation. Running an article submission campaign
increases brand awareness, credibility and provides a source of
incoming links to your website, boosting your search engine
optimisation.
Online PR
Like articles, an online press release submission strategy helps you publicise your company news as well as creating backlinks to your website.
Link Building Campaigns
A link building campaign
is an essential part of off-page SEO. Relevant, quality links help
your site’s optimisation. They drive traffic to your website and help
the search engine robots and the human visitor travel from site to site.
Social Media
Social media optimisation gives you a
tailor-made platform to promote your organisation. It can be used to
drive traffic to your website or blog. Social media sites like Twitter
and Facebook are powerful online viral marketing tools. Social media
users spread and share information. A well-managed social media campaign can transmit information about your brand across the world in a matter of minutes!
Why Use an SEO Consultant?
When you think of all the on-page and
off-page elements which comprise an effective search engine optimisation
campaign, it’s not surprising many savvy businesses choose to
commission SEO consultants. So why spend your time wrestling with your
own search engine optimisation when our skilled professionals at SEO
Service Pros are here to help?
- See more at: http://www.seoservicepros.co.uk/seo-services/full-search-engine-optmisation#sthash.xpzPO2mp.dpuf
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