If you're under the impression that hiring a professional model is something done only by ad agencies, television executives and magazines, think again.  More and more businesses are beginning to understand the wide range of benefits in hiring a model for their company's website videos and YouTube channel, online promotions, product demonstrations and much more.
In this article we're going to review some of the advantages of having a model brand your business, products or services as well as examining the most common and effective ways to match their good looks, with your solid SEO program.

More than Just an Online Pretty Face

By now it's fair to assume that most people have become savvy to the concept of advertising via spokesperson and/or repetition.  Whether it's an oddly-attractive woman pushing car insurance, or a man wandering around looking for cellular coverage, using a model or actor can help create unforgettable brand recognition, while giving your visitors something to engage and look forward to seeing.
What you might not know, is that using a model for your online marketing efforts can also give you a nice boost of SEO… provided that you go about it properly.  And the more popular the model, the better.  Embedding their name in your site's meta will help reach those who might be searching for him or her.  So not only do you get the consistency of an attractive and articulate icon showcasing your company in a positive light, you also get the piggyback SEO from everyone who goes online looking for them.  It's a true win-win.

Where to Showcase Models for the Best Traffic & SEO

While we strongly advocate the use of pro models for online business marketing, be sure you have a well thought out plan in place, first.  Many businesses like to have the same person appearing consistently in all of their company's website or training videos, while others hire models exclusively to help promote and attract new visitors to their YouTube channel.
Here's a list of common projects where a model can help increase exposure and brand recognition:

• Product demonstrations and new releases
• Upcoming events, seminars and trade shows
• As a fixed feature on your YouTube channel
• Welcome videos on your business homepage
• Voiceover, scripts or narration
• Still photography and B-roll video
• Logos and accent photography

If you're unsure of where to even begin looking for a WNY website model, we can help steer you in the right direction.  Call CMS Max to learn more about using models and spokespersons for your upcoming photo shoot, branding campaign or online company video.