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50 Unbeatable Ecommerce Marketing Strategies For Small Business
5:22 AM
E commerce marketing Strategies is a tricky subject, because it’s tough to find all
of the tips in one place. Luckily, we’ve done the work for you, guiding
you on the path to marketing success and providing a list for you to
stick on your wall and check off as you complete each eCommerce
marketing method. Keep reading to learn more.
Create specific pieces of content to meet the needs of visitors at each stage of the buying cycle.
The Best Thing is: Create evergreen content that can act as a traffic source for years to come.
Create specific pieces of content to meet the needs of visitors at each stage of the buying cycle.
The Best Thing is: Create evergreen content that can act as a traffic source for years to come.
1. Know what success or effectiveness looks like for your content marketing. According to the Content Marketing Institute, companies that are clear on these two points achieve greater content marketing success.
2. When creating email content, the most effective types of campaigns you can use are mobile opt-ins and birthday messages
3. With Social Media, Consider Diversifying Your Platforms
4. Have a written content marketing strategy. The most effective content marketers
are more likely to have a documented strategy than less effective
marketers
5. Make Your Own Original Content
6. Hit it Hard with Contextual Marketing
7. Opt for User Generated Content
8. Implement a Loyalty Program
9. Automate Your Social Networks
10. Reach Out to Customers in Their Native Languages
11. A/B Test Your Checkout Process
12. Optimize for the Mobile World
13. Think About Mobile Advertising
14. Start Targeting Wearable Technology
15. Hire Someone to Create Long Form Content
16. Use Social Ads for the Ideal Testing Atmosphere
17. Brand Yourself with Your Own Personal Flavor
18. Reveal the Identities of Your Authors
19. Create a Face (Possibly Fictitious) for Your Company
20. Build Authority with Online Discussion Areas
21. Personalize All Experiences
22. Make Your Delivery Options Better Than the Rest
23. Focus on Local Branding and Marketing
24. Look for Alternative Automated Marketing Techniques
25. Make How-To Videos for Creating a Connection and Showing Products
26. Get Creative with Your FAQs
27. Pack Photos Into All of Your Content
28. Turn Your Company into It’s Own Media Outlet
29. Always Stay Up to Date on Industry News
30. Welcome Controversial Topics to Generate Discussion
31. Forget About Catering to Search Engines
32. According to the Content Marketing Institute,
in-person events consistently trump white papers, webinars, case
studies and videos in terms of effectiveness for B2B companies.
33. Dip into the Reddit Pool
34. Up-sell Your Products without Pushing Too Hard
35. Turn on the Image Boosters With Instagram
36. Use Tools to Reduce Abandoned Carts
37. Launch Stores on Multiple Platforms (Ebay and Facebook)
38. Optimize Your Email Capture Modules
39. Go Crazy With the Email Newsletter
40. Remind People About Their Wishlists
41. Create content that's most likely to get social shares: "how to" posts, lists, quizzes, "why" posts, videos and infographics
42. Push Your Customers to Make Product Reviews
43. Focus on Free Marketing Options
44. Talk to Your Visitors
45. Allow Ratings in Discussion Areas
46. Generate Reports to Anticipate Future Sales
47. Implement a Plan for Monthly Market Research
48. Create different opt-in incentives for different segments of your audience. This will increase opt-ins and leads.
49. Set a Plan for Onsite SEO
50. Find Something Awesome to Give Out
Keep a close eye on your analytics to see which topics and content types
are working best for your audience. Do more of what's working, and less
of what's not. Ensure your key pieces of content include strong calls to action.
Without CTAs, you're essentially inviting your visitors to click off
site.
Guide your website visitors through the sales process by focusing on intent. Allow them to self-select where they're at in the buying process, and then guide them to the content or products they're looking for.
Guide your website visitors through the sales process by focusing on intent. Allow them to self-select where they're at in the buying process, and then guide them to the content or products they're looking for.
I hope this article has given you some actionable ideas for using
content marketing to drive traffic, leads and sales. I'd love to hear
your best tips in the comments below!
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