There are many myths circulating on the Internet, some are about aliens invading the planet or the "end of the world". Of course, they are wrong.

Just as there are these myths, there are several myths about social networks, and Facebook is the main character of the novel.

Facebook with about 1 billion users is the Social Network "default" 50% of people in the world with Internet access. No other social network approaches its level of global acceptance.

Because of this, Facebook has the "power" to change the way we communicate. And to mention "Social Media Marketing" the first thing that comes to mind is Facebook, and get more followers, or create an application.

With this we can see how Facebook has taken root in our lives, and that has led us to believe some things that are not true, and it is important to clarify:

Myth # 1 - Facebook will not change the rules of the game

An important aspect that you must understand about social networks is that they are always changing, and hope that the rules of the game change is not something that you can not afford.

The reality is that facebook is not accountable to anyone, and will always be changing the rules until fit your vision and business interests. For example:
Posting Frenzy on Facebook

Now, Facebook users are experiencing a frenzy of publications, where many people and brands are posting funny pictures of dogs, cats and even aliens, only to get more attention!

All this due to changing its algorithm Edge Rank.

Myth #2 - Marketing on Facebook is always free

Facebook is a free social network and platform monetized through advertising. Google+ does not need display ads to its users, because the gold mine is Google Adwords.

So Facebook is always looking for new revenue streams, as they now have shareholders to please.

The next step in Facebook is monetizing the mobile platform Instagram, for which they paid 1 billion dollars.

Myth #3 - Everyone sees my posts

Once upon a time, this statement might have been true. Facebook has massively reduced the “organic reach” of brands to encourage more use of its advertising platform. Only 1 percent of their fans will see any of their posts unless they’re “boosted” (paid for). That’s today’s reality, and you’re going to have work in within it if you want to build a sustainable presence on Facebook.

Myth #4 - You are the owner of your Account

The reality is that we are all simple users, and we have to meet their conditions.
Facebook violates a rule and pay the consequences ... that's the reality.
Example:
Recently, Facebook closed the account of the website "The Cool Hunter," which had 700,000 followers, due to violations of Copyright.

Myth #5 - More posts equals more likes

Although consistent posting is important (all social algorithms reward volume), what matters more is the success of your effort to provide actual value – not just volume – to your followers and fans. Be thoughtful. Be careful. As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis.

Myth #6 - You own the content you post

Facebook owns the gallery world's largest photo, where users upload about 300 million photos every day.
People consider Facebook as an online hard drive, where they can upload all the content they want, but according to the terms of service of facebook, that content is not owned by its members.

Therefore, be sure to save all important photos and files that you upload to Facebook, also on your own computer.
Myths solutions:

I should stop my marketing on Facebook? The answer is that Social despite its constant changes Networks are a powerful marketing medium for your brand. So do not give them. Adapt.

Here are 4 tips to the current state of Facebook:
1- Demand
I publish more content on your property sites
A place of your property is basically a site to which you bought the domain, hosting and have created the content it has.

Be sure to post most of the content on your blog. It is important to create online assets.

2- Create a mailing list
It is true, mails are not as attractive as messages on Facebook, but have a particular advantage. You are the master of your list!

3- Invest in your Blog Optimizing for search engines
On average, 75% of visits to websites are receiving from search engines, and visits are free!

4- Diversify
Facebook is not the only social network. Twitter, Google+, Pinterest and YouTube are also excellent marketing platforms.

It is important that diversification your marketing campaigns. Never put all your eggs in one basket!

Myth #7 - Build it and they will come

Facebook is a marketing channel and you’ll need to work to integrate it with any other marketing channels you’re using. Once your page is launched, its URL needs to be listed in all of your marketing materials, linked to from your website, and installed in your email template. The most successful businesses are the ones that best integrate their social channels with their pre-existing marketing channels, creating a seamless experience among them -- the result is a much faster-growing fan base.
 
Concluding
They are all your social marketing campaigns based on Facebook? What would you do if you lost everything you've accomplished in Facebook?

It is important to know the facts about Facebook, and be cautious. Diversification can be your salvation to any sudden problem.

References: Myths of Facebook Marketing