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People buy from products from emotions. These are the ones that are used for emotional marketing, sales strategy that companies use to empathize with the consumer.

The guru in emotional marketing Juan Manuel García argues that customers buy on emotion and justify with reason, that is why in business everything must revolve around the client and their feelings, as it is to be the goal of the company.

People then buy from emotions. These are the ones that are used for emotional marketing, sales strategy that companies use to empathize with the consumer. With this type of marketing is not offered a product offer emotions, feelings and seeks to create a connection between the brand and the consumer.

Emotional marketing finds not only that the customer becomes recurrent, but promotes the construction of a brand-consumer relationship.

Speaking of buying, the human being is a being of emotions and not reasons says the consultancy APCO WorldWide, which says that 60 percent of buying decisions are motivated mainly by feelings.

If you are interested in emotional marketing, Marc Gobé, an expert on the subject points out that his 10 commandments are:

From consumers to people

It is necessary to see customers with a new conception, that is, as people who react to our stimuli, who feel and who buy.

From product to experience

The product, while meeting the needs of the consumer, must also provide experiences. Campaigns must be created that reach the heart, that attracts and generate emotions.

From honesty to trust

Honesty is something that the customer takes for granted, but trust must be earned by the brand to engage. You have to get the customer to trust us.
Also read: 7 Tactics To Becoming A Better Negotiator

From quality to preference

Quality is an attribute that is essential, if there is quality, there is a choice to buy.

From the notoriety to the aspirational

It is one thing to know you and another that you prefer.

From identity to personality

The first step is to achieve the identity of your brand, which makes you different from the rest, but the personality is what will generate feelings and emotions and is who will make you stand out from others.

From functionality to sensory

The feature speaks of what your brand is useful for, but the visual speaks of the experiences and emotions it makes you feel. An extraordinary experience will increase the level of satisfaction and therefore increase the possibility of loyalty of your customers

From ubiquity to presence

Ubiquity refers to being present in all places at the same time, agrees with Gob, you see, but the presence is felt.

From communication to dialogue

Gobé says that when communicating only one is counting in a unidirectional way, and it is the brand that tells what it offers you, but in a dialogue, it is shared. Therefore, there is bidirectional in communication.

From service to relationship

The service is to sell, but the relationship is to recognize, you have to understand the consumer, know what you want, how and when. It is important to generate a relationship and make the customer feel appreciated.