Bing is one of the world's top search engines (after Google), however, after years of talking and planning decided to create a new form of ads; Called the Bing Network.

Bing Network is available in more than 22 countries and 4 continents and is the result of the alliance between Microsoft, Yahoo! Bing and the brand of adCenter Bing Ads; All this was done so that those who advertise on Yahoo, can do it easily.

But why also choose Bing Ads Network as an ally in your digital strategies? Well, according to a study by comScore in 2012, the number of users who perform searches on Yahoo and Bing exceeds 83 million, which means that is a very significant number that probably grew in these 4 years.

It also means that your campaigns will be global when you want to advertise on the network. For example: 
If you choose the Spanish language when creating an ad, your ads will be displayed in Yahoo.es, bing.es and other Spanish and Latin American network domains (which use the language). If you choose the Hindi language, then your ads will show on Indian websites which were written in Hindi. i.e. bing.in, yahoo.in.

Also use the platforms very simple, there are tutorials to guide you step by step, and there is no minimum fee to start running the campaigns. Another important thing is that they created a department to give technical support in Spanish, so you will not have the language barrier at home or have any doubts or problems with your ads.

Basically, this network is designed to make life easier for advertisers and help them get the most benefit possible as well as get optimal results from global to targeted campaigns. 
You can access your information at any time as well as obtain a performance report of each action implemented. 

So the next time you do a search strategy, consider that this network can help you reach many more people.