OLBlog

What is Domain Authority?

Also read: 20 Ways To Drive More Traffic To Your Blog

Bing search engine optimization tips or free SEO tools for Bing is Bing itself. Learn how to use Bing Search engine optimization with free seo tools. Google and Bing Search Engine are the major search engine in the internet market. Bing Search (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine.

Out there are so many tutorial or article for Google SEO, SEO factors but a very few people write or talks about Bing Search. But as a website owner you cannot ignore/skip Bing SEO terms. Yes Google is the biggest giant for SEO but The truth is that Bing’s market share is expanding day by day, very little of its growth is the result of seizing any part of the market that Google has dominated for years.


Ranking on Bing for your targeted keywords is an easy process. This article lists 15 tips to rank high on Bing search.

1. Use Bing Webmaster Free SEO Tools

Similar to Google, Microsoft also provides statistics for webmasters through Bing Webmaster Tools (This is free seo tools for Bing Search Engine Optimization) You should sign your website up on Bing Webmaster Tools and submit a sitemap. You can analyze various statistics of your site through Bing Webmaster Tools: impressions, clicks, crawl rate, etc. Using Bing Webmaster Tools, you can analyze your website well and identify the areas of improvement.

2. Quality, Unique Content

Bing identifies pages with thin content and chooses most of the time not to index them, unlike Google, which indexes them anyway but ranks them down. The best way to rank high on Bing is by coming up with highly targeted unique content. The user experience (design, navigation, loading time, ads-to-content ratio, etc.) of your website is also an important deciding factor of success. Also, make sure that your content is free of grammar and punctuation errors. Instead of using any SEO tools, write great unique content, this will automatically give you 100 time boost than a SEO tools.

3. On-Page SEO

For Bing, all things that you normally do for on-page optimization for Google apply. Your website should have a proper title tag, description, meta tags, alt tags for images, heading tags to separate text, and targeted keywords on articles. You should focus on doing proper keyword research before writing content, since that can help you rank better for some specific keywords. 

4. Use Microdata

Bing values Schema.org Microdata as much as Google does. This protocol to properly identify content has been developed by Bing, Google, and Yahoo. Schema.org rich snippets can be included in your web pages to identify a specific person, review, company, image, recipe, multimedia content, etc. The schema is used to identify the semantic relationships existing between various elements. If you use it properly, you will be contributing positively to the web.

5. Authorship

Bing has entered into a partnership with Klout, and through this partnership, they have developed their own Authorship version, which allows people to claim ownership of their content when someone else uses it without placing it in quotations. The more content that a site owner owns across the web, the higher their overall ranking will be.

15 Bing SEO Tips

6. Be Socially Active

One of Bing’s major requirements is being active on the social media scene. You need to have as many followers, likes, and shares as you can achieve. Focus on Facebook, Twitter, and Google+ for getting your content listed and ranking faster on Bing. Create social media sharing buttons on your web pages in order to help people share your content easily.

7. Click-Through Rate

Bing Search Engine will measure a sites CTR from the Bing search result pages, and it will adjust the ranking of sites accordingly. you can check your CTR by using
Bing Webmaster Tools (Free SEO Tools powered by Bing Search Engine)

8. On-Page Factors

For Bing Search also, on-page optimization factors are very important. Make sure your content is keyword-rich. Bing requires you to have relevant keywords in a density closer to 2 percent. HTML tags such as titles and headings should be keyword-rich as well. Also, ensure that you don’t have keyword stuffing anywhere.

9. Flash Content

This is significant because of the fact that Google does not crawl flash websites, but Bing does crawl flash and they give credit to sites that use it. If your site has flash content then Bing SEO is ideal for you.

10. Website Structure

You need to improve the navigation structure of your website in order to facilitate faster crawling by the Bing bot. SEO-friendly URLs, faster navigation menus, sitemaps, etc., can help Bing index your content faster. Use RSS feeds and XML sitemaps to ensure that the content is indexed by the search engine. Also, do away with Flash and AJAX content, as they cannot be interpreted by Bing.

11. Geographical Signals

Bing search takes into account the geography of a web page more than Google. The search engine continuously tries to identify which country a particular web page is appropriate for. Geographical signals that Bing uses include the IP address, server location, top-level domain, location of the backlinks, meta GEO tags, etc.

12. Page Authority

Bing search gives a significant amount of value to page authority, which is something that has to be built over time. Therefore, it is difficult for new sites to climb up the rankings with Bing search. The algorithms being used by Bing search give priority to matured domains. This is good to know when considering revamping an existing site. It will be best to keep the existing URL, and simply amend the existing the content. Unique content also carries more weight than recycled and common data.

13. Reduce Bounce Rate

These days, bounce rate is more important for SEO than it used to be. Bounce rate is the rate of visitors that leave a web page after visiting only one page. There can be a number of reasons for this: the website navigation is not appropriate; the web page is not interesting enough; the web page doesn’t provide additional links where important information can be found; etc. In your website, try to provide maximum value to the visitors by providing unique, useful content and links to other exciting internal pages. Make your visitors at home by providing the content and navigation faster. There are lots of free SEO tools to check Bounce Rate including Google Webmaster Tools and
Bing Webmaster Tool.

14. Relevant Links and Anchor Text

One of the most important aspects of ranking for Bing search is bringing in high-quality, authority links with appropriate anchor text. Guest-blogging (not spammy guest-blogs), article marketing, sponsorship, etc., can help you earn links.

15. Select carefully your Domain name

The domain name was always important in SEO for 2 primary reasons: First of all when a result comes from a domain that contains keywords, Bing tends to give it a boost for queries that contain that term. Secondly because the domain belongs to a specific TLD and this can be used as a GEO signal (for country specific TLDs only). 

Thus selecting the domain name carefully can have a serious impact on your rankings. Of course very long domains or domain names that contain lots of dashes should be avoided because they look spammy and they are not very user friendly.

To me, Ranking for Bing search is also important. Bing controls a major percentage of worldwide searches. If I rank well on this search engine, I am sure to get more visitors to my blog and thereby more business leads. To me Bing webmaster is a great SEO tools to optimize, no need to use any third party software.

Google PR is DEAD but Alexa and MOZ Ranking is alive

So, what is Alexa rank and what does it mean?

Basically, alexa rank is an algorithm that grades or ranks websites based on the amount of traffic the website gets. In Alexa’s own words, here’s the definition:
Think you’re cool with Alexa ranking if you get decent website traffic? Think again.
Take a good look at the definition above and not all of your website traffic is counted in calculating Alexa rank, but only that portion of the traffic that uses the Alexa toolbar.
So basically, the Alexa traffic rank takes into account the number of people visiting your website that has the Alexa toolbar installed on their browsers.

That’s inaccurate, right? Yes it is. But still, just like Google Pagerank, the Alexa traffic rank number is not just seen as a mere number – even if its inaccurate.
Many advertising agencies, SEO companies, guest bloggers and bloggers who are on a hunt for building links look up the Alexa rank as one of the metrics that represent the standards of a website.
So unfortunately even though you know that Alexa rank is somewhat inaccurate, you have to go for it I’m not saying that you should be obsessed by this number. But doing stuff to make sure that your blog has a decent (sexy) Alexa rank will surely help.

Publish high quality content, consistently

Now don’t give me that look I know – you turn to any blog seeking advice to improve website traffic, or increase page rank, or to become an authority – everybody says the same thing: Publish quality content!
Is that annoying? If you hear everybody saying that, there are two things:
And I put it first – even before you think of any “tactic” or a magical shortcut to decrease that Alexa rank number publishing high quality content is a robust strategy (not just a tactic).
Publishing high quality content in a consistent manner helps improve your Alexa rank with no extra effort.

Blog commenting improves Alexa rank

Yes it does and that’s sweet news because we bloggers do comment on related blogs as part of our blogging routine. We do blog commenting in order to network with other bloggers and their readers and also to build backlinks.
While doing so, we are also improving our Alexa rank! And that’s good news right?
Consistent blog commenting can improve your Alexa rank in a quite consistent manner. I’ve experimented this on my blogs at various times.
Don’t take my word. Just go experiment yourself. Track the improvement of your Alexa rank as you indulge in a substantial amount of blog commenting say, for a week and watch the magic

Alexa toolbar

Remember I told you in the beginning that Alexa uses its own toolbar to track the amount of traffic to any site? So why not use your own visits to your site to improve the rank?
I know this may sound as if you are manipulating the Alexa toolbar rank – but I won’t say you are. Unless you install the toolbar and go refresh the page 100 times. Even so, you cannot manipulate the result this way because, see below in Alexa’s own words:

Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site.

Yes, you can still manipulate your Alexa rank by changing your ip for different visits and do all sorts of nasty stuff – but you’d better focus on creating killer content, promoting it, networking with other bloggers and indulge yourself in activities that will actually benefit your blog Alexa toolbar is available for Chrome, Firefox and Internet Explorer. 

By installing the Alexa toolbar you can make your own visits count, and you can also “watch” the improvement of your Alexa rank.

Note that improving your Alexa rank by installing the Alexa toolbar is just a tactic – you are just counting your own traffic as traffic – which is right in a sense. But at the same time you cannot actually judge the genuine rank of your site. Then again, since Alexa is not counting everyone and only counts those that have the Alexa toolbar, I guess this makes sense.
Just keep in mind that this technique simply helps in improving Alexa rank; that is the scope of this post anyway.

Other little things to improve Alexa rank (these might not be your cup of tea)

Get reviewed to improve Alexa rank

Even though getting reviewed does not directly help in improving Alexa rank, it will help in some manner. Get some buddies to review your website or blog at Alexa and reciprocate by reviewing their sites.
If you have a handful of decent reviews, that is a good item on your site’s CV.

Asian socials

Alexa has lots of fans in Asia (I don’t know why) and a lot of them use the Alexa toolbar.
If you manage to drive those people to get to your website from their browser (with toolbar installed) then it will give a boost to your Alexa ranking.

Make Alexa a category

Blog or write about Alexa. If you have good in depth articles related to Alexa, then use them on your blog. Most importantly, making Alexa as a category will help a lot.

Drive webmasters to your site

If you can blog about stuff useful for webmasters, great! If not, try to buy advertising in webmaster sites or forums so that you target the webmaster population and drive them to your site. Alexa loves this and your ranking will improve decently.

Watch your site’s speed

Just like any other metric, your Alexa rank can also be affected if your site loads slow. Just imagine if people have to wait for minutes before your site gets loaded. They simply won’t come back again.
Since Alexa rank is traffic based rank, here you have to please people. So all your backlinks won’t help if people stop visiting your site because of poor loading speed.
You can use a content delivery network (CDN) like Cloudflare.

Alexa website ranking: Takeaway

I’d like to insist on one thing here – do not get obsessed by the Alexa traffic rank number. Your Alexa rank is not equal to the amount of traffic you get on your blog.
But working to improve your Alexa website rank has the following benefits:
Please open up in the comments and let me know if you have any questions about Alexa rank and if you have any other working tip(s) to help improve alexa ranking!

As a blogger, you know how important it is to have links to your blog out on the web. Likely, you’re already doing many things to get more of those links, including having interesting content that will spread among the social media platforms and writing guest blog posts so you can link back to your blog.

However, there is one form of internet citizenship that you probably haven’t thought about yet: virtual volunteerism. The internet is full of non-profits who need content written and organizations that couldn’t write a blog post to save their lives. There are even online newspapers that can’t seem to fund themselves and need a lending hand. Volunteering in exchange for a byline link or an author’s page isn’t just self-serving altruism, it’s smart.


The trick is to create a symbiotic relationship where both parties flourish. Find what they need (photos, an editor, stories, a webmaster), and tell them what you’d like in return. If they’re willing to pat your back, give them a hot stone massage with scented oils. By going above and beyond, they’ll be grateful to you and more likely to help you out.

If you’re a student, talk to your career services department. Even if you’ve gone the online education route, it’s possible someone at your college can help you find a great place to volunteer.
Another thing to consider is that you’ll want your blog topic to match up as much as possible with your charity. If you blog about home life, look for opportunities that deal with tutoring children, building houses or even focus on domestic violence. Bloggers who tackle environmental projects will find plenty of opportunities to work with international wildlife organizations and animal shelters.

Since many adoption decisions are made based on animals’ photos online, shelters are finding they need better photographers to work with. Since many photographers rely on their blogs to bring in clientele, they’re in the same sort of predicament. They need more exposure, and the animals need better exposure. Shelters will be more than happy to link to your site if you become a regular photographer for them. If you can’t actually visit their location, you can give them tips on setting up shots and have them e-mail you the raw files so you can edit them. You can also jump in with writing cute descriptions and editing them.

There are a myriad of projects available, so it’s no surprise you’ll need a way to sort through them. Volunteer Match is just that tool. You can search based on keyword and then check the box to specify that you’re only looking for virtual volunteering opportunities. Search for just the word ‘blog’ and 124 opportunities immediately pop up. Of those, there are certainly opportunities for everyone.

When you contact a non-profit, be completely clear about your intentions. You want to paint it in the best light possible, but you also don’t want to stick a condition on your volunteerism at the last minute. Let them understand that you’d love to help out, but that you’d appreciate a little link love as well. Avoid being a spammer, and offer to help them regardless of whether or not they link to your blog. However, don’t continue assisting them if they continue to be unwilling to help you out as well.

Remember that being a good citizen has more benefits than a boost in rankings. You want to put genuine heart into your work and do your best. Don’t just shoot for the minimum to scrape by; realize that you have the power to help and take control of that power.