The beauty and downfall of blogging is that anyone can do it. But if you don’t blog correctly and use professional copywriting tactics, then your blog content is only going to turn out so-so. This means that you will be missing out on the steady traffic that you could have gained if your posts were sharp, compelling, and intriguing to your reader.

Blogging the right way can improve your search engine rankings and even build your back links. When you write content that is exceptional and attractive, readers will be likely to pass along to their friends and link to it in social media. If your content is flat and poorly written, then no one will want to read it, bottom line.
The truth is that excellent blogging is achieved by going back to copywriting basics. Starting with the obvious…

Don’t write only for the search engines!

Yes, it is important that your blog content contains keywords to appeal to the search engines, but you do have to draw the line somewhere. It is much more important that you are writing on relevant hot topics that readers will actually be interested in. Here is a challenge for you. Set up a Google News alert based on your specific keywords and stay up-to-date on the most relevant content. You can also check out your keywords in social media and on social bookmarking websites like Digg.

Make it your priority to blog on hot news content related to your industry as it happens. Then, and only then, can you sprinkle in your keywords where they make sense. If you focus heavily on SEO copywriting, it will sound mechanical and forced. A reader can spot SEO copywriting from a mile away.
Instead, write for both your readers and the search engines. When your blog content is compelling, interesting, and full of valuable information, it will be linked to again and again. This will improve your search engine rankings much more effectively than attempting to stuff your blog posts full of keywords.

Keep your sentences short and sweet.

As an online reader yourself, you may have noticed that you are likely to scan a blog post before reading it in its entirety. You are probably doing it right now as we speak! That is the nature of online readership. Readers will skim through a post to check out relevant subheadings and bullet points before committing to reading a post completely.

To make this work to your advantage, focus on riveting headlines, subheadings, and bullet points. Use shorter paragraphs and shorter sentences. This will make your content easier to read. When in doubt, break up a longer sentence that is connected by “and” or “but” to give it better readability.

Write to your target audience.

If you already have a social media presence, then you should know exactly who you are targeting in your blog posts. If not, then you need to take the time to do some important research before forging ahead as a blogger.

Understanding your target audience will make it easier for you to select the tone and topic of each blog post. You can also observe conversations in social media to see what language your customers are using when they discuss products related to your industry.

Then, use the same language when you write your blog posts. This is an excellent marketing tactic that will help readers naturally identify with your blog since you are using the same language that they use. It creates a sense of familiarity and will facilitate loyal readership for your blog.
You can use the tips listed above to transform your blogging style and keep your readers coming back for more!