Search Engines are continually evolving and Google being the largest search engine on the internet is endlessly adapting and evolving. SEO is the core of maintaining rankings and is your greatest tool towards making sure the viewers see your name first when searching for their query. These 5 techniques will help you optimize your content to preserve your rankings while Google updates its algorithm.

 

Google Search Engine Algorithm Updates

1. Be Careful with Anchor Texts

Utilizing similar anchor texts for search engine optimization is a risky business since the updates can recognize their patterns. Going against the guidelines for using anchor text can result in Google penalizing your page. The safest approach to avoid Google’s ire is to stick with select keywords and up to ten links for a selection of anchor texts. Many online advertisers such as Marketing Wind uses safe techniques and strategies to for anchor text so the website can remain unharmed from Google updates.

2. Your Link Profile Matters

A well developed link profile can significantly boost your rankings and is a more productive and suitable approach than focusing on a few, select pages for ranking on Google. Use your Google Webmaster Account to execute link evaluation and optimize your link profile for better rankings.

3. Link Building

Google’s algorithms are designed to sniff out unnatural entities and link building is considered among them. However, as long as you adhere to Google Webmaster Guidelines, link building through purchasing and selling is considered legitimate.

Review your link building strategy and cross reference it with the guidelines to ensure you are not violating them. In case you are caught, Google has the authority to blacklist your webpage and completely remove you from its searches.

4. Mobile Optimization

Nearly 80 percent of sites are accessed through mobile platforms, so optimizing your website for mobiles is critical for success. Having mobile optimized webpage performs better and generates greater rankings since most users access the internet through mobile devices.

Factors such as mobile adaptability, text size, site performance, links and how content is displayed should be adjusted so that the site performs well on devices and receives higher ratings. As majority of viewers access websites through mobiles, you will benefit from greater conversion rate and higher ratings.

5. Interactive Site for User Response

A site designed to simply publish and show content is not enough, as users are looking towards websites which offer an enjoyable user experience with an interactive interface. Engage visitors in your content and website through visual graphics, smart navigation and updates to increase rankings.

Perform A/B Testing by offering two different website designs for users and checking which result in greater conversion rate. Ask viewers to rate the website designs to finalize which one is more acceptable and should be implemented. 

Google is the largest search engine on the internet and is being improved repetitively with updates that make it smarter. Since Google is all about user experience, it filters out the best results with its advanced algorithms for search queries. By adhering to these five tips, you can be sure to avoid penalization by Google algorithms and maintain your site rankings among the top searches. 

Komal Parveen is the CEO of Marketing Wind and is an experienced SEO Outreach expert and advertisement specialist. Her interests lie in Digital Marketing Management. She is an internet marketing enthusiast and her specialty is in search engine optimization outreach and content marketing.