In this article, we will outline some tips applicable to all local businesses who want to improve on SEO to improve their online visibility.

We start with the idea that you already have your Google My Business page created and verified. And now what we want is that our work appears among the first results. For that, we must improve our web positioning in the organic results of the search engine, and this is what we call SEO (Search Engine Optimization).

Local SEO then refers to the proper positioning of your site among the online searches that a user makes based on their current location. For example, if someone searches for "pet store" in London, they will appear all around you. That's where we want our pet business, in this case, to be among the first, right? Well, you'll see that it's just a series of logical steps to increase visibility, but we must give a little of our time and attention.

Google My Business Page Optimization

Business Information

Make sure you have completed all the required information about your business.

Categories

If the type of your business is not available, select the next one among the most relevant categories. But do not pick more than 2.

Business Description

This part is the one that nobody better than you could do since it is your business! Do not copy and paste the contents of your web page. Google does not like duplicate information, so try to create unique and compelling content. Also over time, Google is improving the details, so if at this time a category that suits the company is not available, try to describe precisely the service or product it provides.
Also read: 5 Tips on How to Increase Website Traffic Through Google

Images

It is one of the most important things since your GMB page is a window to your business on local results. So, take your time and add a logo, a header photo, and interior and exterior images.

Publish Occasionally

It is not about using the local business page as your personal social network, but it is important to create publications as if it were a blog. That is, keep the page alive and updated. Just as the company data is read by the Google robot, so are the posts and messages.

Recommendations:

• Create a good title and introduction that is engaging with the first information.
• Put the title in bold. To do this, put an asterisk * at the beginning and at the end *
• The first 160 characters will be treated as a meta description (the sequence of characters that is used to summarize the content of a web page in a very specific way in the results of the search engine).

Get feedback

Encourage users to leave comments. This in addition to improving your positioning, helps customers to decide for your business.

Create events

Being creative is critical, and any business, however small, can give to create events and meetings with consumers. Why not, (following our initial example of the pet store) create an encounter with lovers of cats, dogs or any other cause. Although this does not directly influence the SEO, it will attract people to your page later, and you will get comments, ratings and after all, let you know.

Well, once you are aware these steps, the next thing is to start putting them into practice. 
A tip: never underestimate the small details, because in these you will find the difference.

Search engine optimization for better positioning is an important investment for digital marketing. Google, Bing and all search tools changing its algorithm regularly. It's hard to keep up to date. You need fresh content for updating website content regularly for a better result in the Internet market.

Keeping up to date is one of the biggest challenges of digital marketing, especially when it comes to positioning on Google SERP. The rules of the game change over and over again and what gave excellent results in 2015 could lead to ruin in 2017. 

It is not necessary to go crazy or be afraid to apply new techniques or keep what has been working. But it is important to be aware of trends not to invest time, effort and money in something that is not functioning.

When you say SEO, you mean...

For those unfamiliar, SEO is the acronym for 'search engine optimization.' These engines (also known as search engines) are nothing other than Google, Bing, and Yahoo! And several others that exist. The 'optimization,' meanwhile, refers to the strategies that are applied to a site is among the first results of profitable searches.

SEO requires knowledge and a lot of work, since the procedures are usually complex and broad, depending on the competition. It is, therefore, advisable to carefully evaluate whether it will be a suitable investment or not.

One detail: SEO is also called organic positioning or directly positioning in Google, since this browser covers almost 80% of the market worldwide, according to the NetMarketShare portal.

What are profitable searches?

I always give the same simple example: if you have a standalone designer shoe store and want to sell online, you'll want every time someone searches for "designer shoes" or "handmade shoes" your site comes out in the top positions. The higher you rank your site, the greater the volume of people accessing it each time you look for products like yours on Google.

There is a fast way to get to the top of the page through platforms where you pay every time someone clicks (PPC), like Google AdWords. And although this system delivers almost immediate results, its benefits are suspended instantly when you stop paying the high costs per click.

The SEO, although delayed in giving results, is a long-term investment that with lower maintenance levels remain very profitable over time. Also, well done, the customer is more faithful and accurate.

To understand it in a simple way to pay per click is like going to the grocery store, investing in SEO is like planting your own vegetable garden. Both are useful, but in different cases, everything will depend on your business goals.

Hands on: how to guide SEO strategies in 2017

It is impossible to summarize everything that should be taken into account to perform a good SEO strategy in 2017. Not only by the amount of data to consider but also because each company is a separate case and there are no fixed paths for all.

In general, you must understand that SEO in 2017 has three major parts: website code, content and link building (known as link building ).

For all three aspects, it is critical to start with a keyword research and search intentions, to know how users are looking for your products and what terms are most convenient to use. With that information, everything else is optimized.
Also, read:
5 Tips on How to Increase Website Traffic Through Google 
Finding long tail keywords using google analytics for free

1) On-Page SEO

On-page SEO: At this point, it is a question of speaking to the search engines in their own language so that it is very easy to understand what is on your site. Also, it is to repair all the structural flaws that can have the page since the malfunction or the disorder are reasons for Google to lower your site in the rankings.

What is optimized for the code?

On the one hand, the so-called 'meta information' (titles, descriptions, H1, H2), the URLs and the general structure of the site should be optimized. The structure of internal links (which is critical), redirects and broken or obsolete parts of the site. Everything should be aligned with the keywords and search intentions you selected at the outset.

It is also important at this stage to correctly configure the Google search console (or Search Console, formerly called WebmasterTools) and Google Analytics (or search engine accounts that interest us). This will serve to collect very useful information: you will know if your actions work or not and you can make better decisions in the future.

On the other hand, according to Smart Insights, every year the number of sessions initiated from mobile devices grows 58%, so web design must be responsive (mobile-friendly) and not take too long to load.

To facilitate that, in October 2015 Google launched AMP (Accelerated Mobile Pages). AMP is a framework (as a predefined structure) that is installed on a website and greatly facilitates its acceleration. This improves the user experience, and in turn, Google takes it as an important criterion when it comes to positioning the sites. During 2016 more than 40% of the news websites have implemented it, and during 2017 the trend will continue. So if you have it, you will climb more quickly in the rankings.
Also, read:
How to create on-page SEO friendly content
What are most important on-page SEO factors?

How are web mistakes found and repaired?

The simplest way is to get some crawler platform for SEO errors. ScreamFrog is one of the most used, for it is free, straightforward and efficient. There you can easily get a list of the arrangements that have to be made.

If you have web development skills, you can probably solve most of the errors on your own. But if not, only send them to the webmaster or web developer to correct them. In this process, it is important to provide the chosen keywords.

To check the loading speed and efficiency in displaying the website on different devices, the most recommended tool is Google's Test my Site.

When you have all that set up, you'll have your car ready to hit the road. But the journey is just beginning!

2) Website content

Attention here, because in 2017 SEO will continue with the trend that has been growing for several years: the importance of content. It is long to explain, but you can orient your content policy thinking of a simple sentence: if you want to position, you must be the best result of the web for that search.

How to achieve it?

Search for your keywords on Google and see what kind of results it delivers, what the top spots (your SEO competitors) offer and what you can provide that really outperforms. If you offer a list of 20 tips, offer a list of 50 or 100. If you want to dream about being the first in the pursuits you pursue and staying there, in the long run, you should deserve to be there. Therefore, it invests time and energy in the contents: it will be worth it.
Also read: Boosting Your WordPress Blog Site’s SEO And Traffic

Some tips for SEO content in 2017

Quality more than quantity. It is always best to have a few significant, attractive, and popular posts before a large number of internal URLs that contain only one or two written paragraphs.

• Group the keywords. 

Before it was customary to make an internal page for each keyword variation that you would like to position. For example, a URL for / shoes-red, another for / shoes-green-summer, another for / shoes-blue-sea, and so on. Now, for keywords that can be grouped into a 'family of words,' it is better to have great content that encompasses all of them. To know with which criterion to group them, think about the intention of a search of the user. What do you want? Maybe you are looking for colored shoes so that you can see all of them and choose the one you like the most.

• Images, please: 

Although it is critical to have long texts, well written, attractive and easy to read, the visual has an enormous importance throughout the web. There are many searches whose ideal result includes a video, an infographic, even a set of memes! Then think about your content in a multimedia way and evaluate the best way to tell your story.

• Videos, an excellent idea: 

Keep in mind that Google competes with Facebook through YouTube, in the generation of content in videos. Also, YouTube results often appear also in Google, so if your item requires, it is important to consider making efforts to maintain a YouTube channel. Always remember to upload the videos with subtitles, descriptions, and keywords according to your strategy and what your users want and consume.

3) Link building

Link building is often the misunderstood child of SEO. It was fertile ground for practices SPAM that gave excellent results until Google swept the web with great penalties for those who abused the links. From there was left a mixture of fear and paranoia to make links and even many people saying that it no longer serves. Nothing less right!

According to several sources, like this research, links continue to be the primary positioning factor. That is the most important thing to position a site is a good links strategy. It is not the only thing, but without a link strategy, it is almost impossible to achieve a good position.
Recommend:
How to create backlinks from Google?
12 Simple Ways to Get Backlinks from other people

What is the importance of link building?

If other sites in your industry or other relevant general sites have links to your website, Google interprets that you are a good result for searches in that area. Following the example of footwear, Google will always prioritize a site that is mentioned (with links) in several renowned newspapers, major fashion sites and more, in sites specialized in footwear. If the link comes from government pages (.gob) or formal educational institutions (.edu), much better. All those sites on the web have 'authority' in the matter, and by mentioning (with link), they transmit a little of your power.  

What should have a good link?

The best link that you can have is a good site in your field or in a note that talks about issues related to your products. To measure the quality of the page is usually used the toolbar Moz, a complement of the Chrome browser that tells us from 1 to 100 how much authority has a domain. The higher the number, the more domain authority (DA) and the greater the convenience of having a link on that site.

The ideal link (also called backlink) should be located in the middle of content relevant to the topic you want, surrounded by your keywords and an excellent article, with images. You must have links in several domains and build them progressively: it is not ideal to make many links at one time but to stagger the amounts over time.

It is also critical that you have variety both in the domain authority of the sites that mention us and in the way you place the backlink: if it always appears at the beginning of 500-word words, next to the photo, with the same words Key and the same URLs, will be suspected. That is why flees from natural solutions and agencies that offer hundreds or thousands of links in a short time. You must be patient, focus on creating quality content and know that all fast options are harmful. No one wants to receive a Google penalty!
Also read:
Getting Do-Follow backlinks to your site for better SEO result 
Top 10 Killer Tactics To Increase Website Traffic

Summarizing:

In short, the complex and extensive path of positioning a site can be summed up in:

• Carefully evaluate if it will be worth the investment: will it be profitable? Will you have the money to invest during the entire process? Remember that staying in the middle is a big waste, in every way.
• Do a research of keywords and search intentions: choose the best opportunities, that is words that have many searches and little competition.
• Fine-tune the internal code of the page: correct errors with your webmaster, optimize the meta information and structure of internal links.
• Invest in content: research your SEO competition and become the best result for users looking for your products. Prioritize quality!
• Build a different and progressive link profile: gradually, make sure that your site is being linked in on quality sites, relevant and/or specializes in your topic.
• It is not easy or fast, but remember: just like having your own garden, the results you get will be incomparable. 

Good luck! I'm inviting you to read "steps that will make you better investor this year" and hope for your success.

A good way to increase website traffic using SEO, it's Free to use and drive organic visitors to your blog. Learn Google tips and tricks to get a million hits on google.

Do you have your own business or are you working on a new business idea? Wanting to gain online presence and make you known in the main Internet search engines, such as Google? 
You're thinking about what to do to build a successful website, with the aim of getting inbound links to your business, attract visitors and potential customers. And being on the first page of a search engine like Google would be like placing your business in the center of a city, which is where you can attract the desired audience. 

To achieve this goal, today I propose 5 tips that will boost your visibility in Google.

Before even thinking about the domain name, you must be clear about the importance of creating real content and value to your website; Pages rich in content in which to include keywords about your sector and be useful to visitors. Start creating content before working on anything else. Showing relevant content is the number one step to be accepted by Google. But what about writing on every page of your website? About the services, you can offer, on topics related to your business or industry; Pages that resolve doubts about your sector. Displays useful and related to the searches that people do content and succeed in Google.
Also read: Keyword Research Tool For SEO and PPC

Your domain name. 

Choose a domain name that can be associated with your brand. The compounds keyword domains are no longer fashionable, but the brand recognition and name yes they are. Better OnlineLivingBlog.com than Online Living.com. You must be creative. Here is my recommendation to awesome tools to find your perfect domain. 
5 Rules for Choosing a Memorable Domain Name

Web design. 

The simpler design your site, more likely to succeed in Google and appearing at the top of the search engine result page. Content is better than any other element predominates, do not resort to Flash and even less to duplicate content. And critical is the speed with which you access your website: if your site has a delay of more than 4 seconds to respond to a request, you will lose visitors.

Keywords. 

Find the keywords of your products or services. Then you need to put those keywords in the title of each page of your site, in meta tags and the text of all the pages making sure you're maintaining quality keyword density (if you stand at levels Higher density, you could be considered a spammer). Do not neglect the spelling; Resort to well-made and organized phrases; Easy to read and always focusing on a particular topic per page.
Recommended: How To Find Long Tail Keywords Using Google Keyword Planner

Link building. 

It is an important technique to get links to your website. You can work this field by pointing to internal pages of your site, registering it in directories like Dmoz, participating in forums of interest, writing blog articles or posts in social networks. Everything to gain popularity in Google.

Submitting your site to Google. 

Once the work was done, you can proceed to submit your URL to Google via this link https://www.google.com/webmasters/tools or wait for Googlebot crawls the web and you encounter- by a link that refers to your Web. 

Once Google finds your page, it will rank it based on available content and keyword density. Therefore it is crucial to register in directories, as mentioned previously. The more pages that point to yours and refer to it, the more likely they will appear in a search engine like Google, and when before.

If you are reading this, you already know good enough about search engines (SEO). Most of the people are using google, bing, yandex or any other search engines. If you want to take your blog to the next step you must work with these major search engines. 
 
You’ve probably come upon the situation of getting all the correct information when you are doing research. Does it have to take a lot of kinds of search engines like google and yahoo just to obtain one result for a unique search, why can’t we have something that answers the queries?

Isn’t it a good suggestion to have just one search engine rather than three or more? Or have all the data that you need for work or study custom-tailored to your own personal web search engine, regardless from which search engine it was originally posted to? Thank heavens that finally there are a few things able to answer this dilemma.

Now there is a search engine which may do most of these for you. Imagine being able to have the top results from Google, Yahoo, and Bing all together on one page? It’s possible if you register for . By taking advantage of, this makes a web search simple. This method of search engine takes in the results from different engines, totals the results, and gives you the top results. This makes searching a lot easier. 

You just have to use different types of keywords for searching and you’ll possess the results on related keywords also. To avoid many results just type in the keywords of the specific category. For example, in the event you type in Armageddon, you have to be specific if you want movies, songs or biblical references otherwise you’ll get all the knowledge with the words “Armageddon” in them. Straightforward, speedy and unbeatable.

You have five categories to choose from – local, web, news, audio and images. You may even be receiving every one of the news and data from these categories, and in the language that you set it on! Custom design your homepage according to your whims plus your desires and be capable to access all the information from any PC every time you log in. No matter where you happen to be you’ll possess access and you obtain what you need. And the very best thing? While this service is free, you do have to register in order to make use of it. This limits the quantity of users within the service which makes it a faster search engine while searching.

Practice your search engine optimization as a SEO service to Rank High on Google SERP, get more organic traffic. Learn search engine optimization for your website or blog in order to improve SEO on Google search result page. But don't do it only for google, there are many other search engines such as, Bing, Yandex. If you lose them you might lose a high amount of visitor. If you don't know how do search engine rank web pages.

Here are 22 SEO tips that will help you effectively optimize your blog, but also to avoid mistakes that will harm seriously the SEO it on all search engines. After reading this post, if you are unable to maintain your Google SEO, I would recommend you to contact with any SEO service provider. (I hope that won't be needed)

22 Search Engine Optimization Tips: How Do I Optimize my blog to be on the first page of search engine?

• Know your keywords 
• You must learn to find the right keywords 
• Use your keywords frequently 
• Do not try to reference several keywords in both your articles 
• Mention your main keyword in the tags of your blog 
• Describe your images 
• Link your articles 
• Make links to other blogs 
• Title and describe your articles 
• Delete or edit dead links 
• Use a sitemap 
• Do not copy content from other bloggers 
• Post regularly 
• Use bulleted lists in your articles 
• Be present on social networks 
• Invite your readers to leave comments 
• Analyze your traffic 
• Blog about topics that interest your readers 
• Use appropriate advertisements 
• Submit share buttons 
• Pay attention to guest posting on your blog 
• Avoid writing on several subjects at once

1. Know your keywords

The optimization for search engines is an understanding of what people are searching for online. It is only when you understand that you can create content that will meet these needs there. When you use (in an article, video or podcast) the same words and the same phrases as those that tap the Internet users in their searches, you have a blog suitable for their research. This is also why it is important to know the niche in which you want to blog.

2. You must learn to find the right keywords

This step completes the previous one. It is not enough to add any keyword to ensure perfect referencing his blog. You must especially know how to choose the right keywords for your articles. To this end, Google offers a powerful tool to help you find the different expressions that users tap and the frequency (number) of such research. You can find it here: https://adwords.google.com/select/KeywordToolExternal

This tool definitely give you new ideas for articles.
Also Read: Strategic Search Engine Optimization Tips

3. Use your keywords frequently

Use your keywords frequently allows Google to identify your niche. However, you must beware of over-use of these keywords because you run the risk of being mistaken for a spammer and get banned from Google.

4. Do not try to reference several keywords in both your articles

Keeping it simple is definitely the best approach when you optimize your blog for search engines. Concentrate on one theme and two to three keywords related to that niche if you do not want to dilute all your SEO efforts.

5. Mention your main keyword in the tags of your blog

H1 and H2 tags play a very big role in optimizing your blog. They sometimes play a bigger role than your article. Why not take the opportunity to add your main keyword in the title and description of your blog?

Also Read: 10 Best Free SEO Tools For Small Business

6. Describe your images

You can add images to illustrate your article or to justify your text, however you should know that Google can not see your images. Only a description may allow it to "see". Without any description, your image will be ignored. For better optimization, remember to include your main keyword in the description of your image.

7. Link your articles

Link your new articles to the elders and to encourage your readers to discover your old articles. This will have the advantage of keeping them longer on your website and improve your ranking with search engines. Google pays particular attention to the links, making it the ideal place to put your keywords.

Related: 8 Effective Use of Link Parties To Promote Blog

8. Make links to other blogs

Create a blogroll and add between 1-10 links up to other blogs in your niche. This trick will help you improve your SEO (especially if you share quality content with your readers).

9. Title and describe your articles

Have you noticed that when you search on Google, the results are displayed as titles and descriptions? OK. So why do you enjoy it? I recommend the plugin All in One Seo Pack, you will easily add a title, description and keywords for each article or page that you post to your WordPress blog. If you are using Blogger blog, then you can use "search description" option to control it what to show on SERP.

10. Delete or edit dead links

Google hates dead links. If you do not know what it is, this is a URL to a page that no longer exists. This usually comes from a change in the link or a removal of a page or a blog. You must identify and modify or delete these unnecessary links that interfere with your SEO.

Google hates especially for two main reasons:

• They give the impression that you do not put your blog up to date 
• They do not bring any value to your readers
  

Here is a link that allows you to identify: Broken Link Checker

11. Use a sitemap

A sitemap is a page on your blog that contains all the links to your pages, articles and categories. It facilitates indexing of individual pages of your blog, which affects the appearance (fast) of your content in search engines. You do not need to do it yourself, here is a WordPress plugin that will help you do just one click. Download Google Sitemaps XML

12. Do not copy content from other bloggers

Google knows how to reward originality and quality. so do not copy content from other bloggers (duplicate content) if you do not want to lose all credibility in the eyes of Google. This will negatively affect your positioning. Get inspired people, but do not copy!

13. Post regularly

It is no longer a secret that Google loves blogs that are updated regularly. He especially likes the freshness of the content. For Google, a regular update is an invitation to return very often. Some bloggers publish when they are inspired, and others do it every day. For Google, this is important is mainly the frequency and relevance of your content. You need to publish regularly for a better SEO result.

14. Use bulleted lists in your articles

Google loves articles containing bulleted lists. Not quite as much as titles, captions and links, but much more than ordinary text. This means that you should use bulleted lists in your articles to break and aerate long paragraphs. Just do not forget to add your keywords.

15. Be present on social networks

Be present on social networks such as Facebook, Twitter or Google+ and create a community around your blog. For example you can use them to promote your content and generate more traffic. A strong presence on social networks promotes better SEO.
Related: 50 Ways to use Social Media to Improve Marketing

16. Invite your readers to leave comments

You may not know but the comments bring a lot of freshness to a blog that invites the search engines to visit it regularly. As I keep repeating you, Google loves updates. Invite your readers to comment on the content of your blog. For this you must add a call to action on each post.

17. Analyze your traffic

It is crucial to know where your visitors and the keywords they used to find you. You need to know who they are and give them the attention they deserve. You need to know what works and what does not. The analysis of your statistics should help create better targeted content.

18. Blog about topics that interest your readers

If your content does not interest anyone, not Google will not be interested in your blog. Again, go for relevance and encourage your readers to leave comments.

19. Use appropriate advertisements

Many bloggers often commit the mistake of turning their blogs into advertising sales. If only they knew how it affected their ranking on Google ... My advice: only publish ads related to your niche! A sassy advertising can seriously damage a better positioning on Google.

20. Submit share buttons

The sharing buttons allow your readers to promote your content on social networks without leaving your blog. More your articles are tweeted, liked and commented, plus they have value to Google's eyes and it positions you better. Think about it !

21. Pay attention to guest posting on your blog

Opening a blog with articles guests (guest blogging) automatically exposes the risk of duplicate content (duplicate content). Many bloggers generally publish the same article, word for word, on their own blog after having proposed a guest on another blog. For Google, this is not good news. So ask your guest posters to give you exclusive article for a few weeks.

22. Avoid writing on several subjects at once

Have several passions is good, but blogging about all these passions on the same blog will not get you anywhere. In fact, from an SEO point of view, your blog looks like a stack of books on the floor ... difficult to categorize. For Google, it is total confusion. So stay simple and focused on one main niche.

Also Read: 5 Most Profitable Niche to Start Blogging

Always keep in mind that the ultimate goal of Google is to match the research in line with the most relevant content. Google considers your niche, and reward you when you create content that is devoted largely to the needs of your readers target. The encourages creation of strong networks around a single theme and around your blog.

Nothing will happen magically, but with a little work and perseverance, people will eventually find you. And there is no need to spend on seo service but for better result you should use SEO tools like Google Webmaster, SHEMRUSH, SEObook.

Also Read: 50 On-Page SEO Techniques for 2016

So what can you add to this article related to seo service? Please leave a comment to let me know or just tell me what you think of this article.

Guest post; About The Author:
Fahim Ahsan is CEO of BuzzInc and is an Online Marketer, SEO consultant, SEO service provider, Entrepreneur and social media enthusiast. 
If You found this article helpful, please consider to share on social media, so many other people may get helped. 

Search Engines are continually evolving and Google being the largest search engine on the internet is endlessly adapting and evolving. SEO is the core of maintaining rankings and is your greatest tool towards making sure the viewers see your name first when searching for their query. These 5 techniques will help you optimize your content to preserve your rankings while Google updates its algorithm.

 

Google Search Engine Algorithm Updates

1. Be Careful with Anchor Texts

Utilizing similar anchor texts for search engine optimization is a risky business since the updates can recognize their patterns. Going against the guidelines for using anchor text can result in Google penalizing your page. The safest approach to avoid Google’s ire is to stick with select keywords and up to ten links for a selection of anchor texts. Many online advertisers such as Marketing Wind uses safe techniques and strategies to for anchor text so the website can remain unharmed from Google updates.

2. Your Link Profile Matters

A well developed link profile can significantly boost your rankings and is a more productive and suitable approach than focusing on a few, select pages for ranking on Google. Use your Google Webmaster Account to execute link evaluation and optimize your link profile for better rankings.

3. Link Building

Google’s algorithms are designed to sniff out unnatural entities and link building is considered among them. However, as long as you adhere to Google Webmaster Guidelines, link building through purchasing and selling is considered legitimate.

Review your link building strategy and cross reference it with the guidelines to ensure you are not violating them. In case you are caught, Google has the authority to blacklist your webpage and completely remove you from its searches.

4. Mobile Optimization

Nearly 80 percent of sites are accessed through mobile platforms, so optimizing your website for mobiles is critical for success. Having mobile optimized webpage performs better and generates greater rankings since most users access the internet through mobile devices.

Factors such as mobile adaptability, text size, site performance, links and how content is displayed should be adjusted so that the site performs well on devices and receives higher ratings. As majority of viewers access websites through mobiles, you will benefit from greater conversion rate and higher ratings.

5. Interactive Site for User Response

A site designed to simply publish and show content is not enough, as users are looking towards websites which offer an enjoyable user experience with an interactive interface. Engage visitors in your content and website through visual graphics, smart navigation and updates to increase rankings.

Perform A/B Testing by offering two different website designs for users and checking which result in greater conversion rate. Ask viewers to rate the website designs to finalize which one is more acceptable and should be implemented. 

Google is the largest search engine on the internet and is being improved repetitively with updates that make it smarter. Since Google is all about user experience, it filters out the best results with its advanced algorithms for search queries. By adhering to these five tips, you can be sure to avoid penalization by Google algorithms and maintain your site rankings among the top searches. 

Komal Parveen is the CEO of Marketing Wind and is an experienced SEO Outreach expert and advertisement specialist. Her interests lie in Digital Marketing Management. She is an internet marketing enthusiast and her specialty is in search engine optimization outreach and content marketing.

SEO Factors 2016: Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals. I recommend you to read this article about google SEO Factors 2016 what I wrote a few months back: 18 Google SEO Ranking Facts in 2016

The new year has started and as always presents you in the SEO industry, the question: "Which SEO ranking factors will be especially important this year and where does the journey". 
Therefore, I deal in this article with the most important SEO ranking factors 2016 and inform you about what special attention should be from the perspective of the scene to lay the groundwork for an optimal ranking this year. In this context, I have summarized the main findings of the SEO scene and the lessons to be drawn for you.

Overview of the article "SEO Ranking Factors 2016":

1. Google Ranking Factors in 2016 based on the current correlations in search results.
2. SEO Ranking Factors 2016 - Different weighting of the individual factors by keyword and page type? 
3. Are Meta Description and Comments 2016 again ranking factors?
4. Be more SEO Trends in 2016 that affect the ranking 
5. SEO Ranking Factors 2016 - Conclusion, Summary and learning
   

Google Ranking Factors in 2016 based on the current correlations in search results

Brian Dean (Backlinko) and Eric Van Buskirk have investigated the following question to answer a million search results:

"What correlations exist at sites entwine in the top 10 of the search results?". were tested not only OnPage SEO factors such as. Title, Meta Description and headlines but also the content, the backlink structure and the loading times of the top twining websites. Learn how to add meta description to your blog.


These factors were measured with different SEO tools and data sources on the basis of correlations in search results. Although these results can provide a meaningful orientation, extent what SEO factors in 2016 appear to be particularly important, I must at this point clearly emphasize that this does not imply directly that Google and calculates the rankings exactly according to this pattern. The operation of Google's algorithm can only be based on field trials, guess past experience and striking correlations. 
Below I summarize the results of the SEO study in 2016 by Brian Dean and Eric Van Buskirk:

• Backlinks are still the most important ranking factor. However, it is here that backlinks come from as many different domains. Many links of a single domain are worth less than links from different domains. (Read here: How to Get High PR Backlinks for Free)
• If pages which show a higher Domain Authority, all other sub-pages entwine better. This means that links to strengthen individual sub-pages other bases, because the Domain Authority is Total strengthened.
  
• Content, the deeper describes an issue that often entwines treated better as a content of one or more subjects superficially. (8 Ways to Content Marketing can work with SEO)
  
• Long texts entwine significantly better. The average at sites entwine on page 1, according to the study by Brian Dean and Eric Van Buskirk was 1,890 words. 
• HTTPS (encryption) actually has a measurable positive impact, but the effort in switching to encryption is not always justified. 
• Schema.org or schematic Award have no direct influence on the ranking. 
• Content with at least one image entwine better than content without image. 
• The correlation between ranking and keyword in the title tag is lower than expected. 
• Speed ​​is a significant ranking signal. Websites with shorter load times often entwine better. 
• Despite Penguin updates - exact matching anchor texts / link texts have a strong impact on the ranking. 
• A low bounce rate correlates with better rankings. 
• Short URLs entwine better than long URLs.
  

SEO Ranking Factors 2016 - Different weighting of the individual factors by keyword and page type?

Even Martin Missfeldt from tagseoblog has dealt with this topic. However, he uses a different approach. While the results of the above study based on the percentage correlation of the data of different SEO tools give, based his theory on its own experience. It assumes that arise for different types of keywords, sites and depending on topicality of different ranking calculations. In his opinion in 2016 continues to be the most important SEO ranking factors to optimize the title, the contents, the headings (h1-h3), the URL and Authority, Trust and unique media. 


On this subject, he has published an infographic that different weightings of these factors depending on the type of query, the page, the keywords and relevance of the topic (QDF = current trend topic). The larger the bar is, the more important factor. Ranks with many great bars are more difficult to optimize, because you must satisfy all Terms Security. In contrast, rows with many small beams easier to optimize. This is described in his article.

www.seohorizon.com has published an Infographic on Local SEO Factors for small business owner which actually basic need to make sure your website is well optimized. Here is the infographic
 


In the Infographic they described what to do to improve your local SERP (Search Engine Result Page) Rank. To be in the first place or first page you should follow those above tips mentioned. There are Top 10 Most Important Local Search Ranking Factors for small business owner. Please note those are not only for local SEO, you should use it for improve your website SERP in google, Bing and all other major Search Engines. 

Yandex SEO Ranking Factors in 2016 is similar to Google SEO ranking factors. Optimize your website for yandex search for targeting audience from Russia.
Yandex search ranking algorithm: Obninsk and the latest one, Krasnodar.


Each version on the algorithm made SEO more and more complex, while every new algo was aiming to improve a certain area of search. Obninsk was rolled out in September 2010 in Belarus, Ukraine and Russia and was mainly aiming to improve search results for geo-independent queries. Yandex claimed the search results became 70% better (whatever that means).



10 days after Obninsk Yandex announced a number of changes in the ranking formula aiming at de-valuing if “SEO-links”.

In December the changes were implemented for geo-dependent queries.
A bit later in December came Krasnodar, the latest version of Yandex ranking algorithm. The technology behind it is called Spektr (in Russian) and the goal of it is to guess users’ intention.

Yandex claims that 20% of all their search queries are not clearly formulated, e.g. a query like “sushi” does not explain if the user if trying to find a sushi restaurant or a recipe; or a query like Pushkin could mean that the user is looking for information about the Russian poet called Pushkin or the city called Pushkin in honor of the poet.

Spektr is a technology that analyzes search queries and divides them into categories, then selecting the most popular categories and giving them more exposure in the SERPs. At the moment Spectr has around 60 categories and is expanding itself. Yandex runs this analysis several times a week to keep the categories and their content fresh.

Spektr incorporates information from various dictionaries, directories and encyclopedias, including Wikipedia, to be aware of different meanings of words. 

Yandex SEO is in a way quite similar to Google SEO, but with a twist

Just a couple of years ago, before Snezhinsk, Yandex SERP was quite easy to manipulate. All you needed is links, and everything would do: footers, side bars, sites about dogs, sites about kitchen furniture or plastic windows. All you needed is quantity. Links were easy to get through link brokers like Sape.ru and alike.
 
In 2009 Yandex started to tweak their algorithm to get rid of spam and provide their users with good information, just like any other search engine. The algorithm has become very complex and, as they claim, intelligent. The technology behind it is called MatrixNet, which is in essence a technology of machine learning. Yandex learns what people wants and refines the SERPs based on the learning.

Just like with Google, nobody knows all the factors taken into consideration by Yandex. Just like with Google, there are best practices that work. Lets take a look into Yandex SEO Ranking Factors to optimize website for yandex search engine.

Onsite SEO for Yandex

Yandex SEO Ranking Factors: Onsite SEO is very similar to what you would do for Google: content is the king and all that…

– Relevance of the page to the search query: keywords in Title and Meta Description tags; keywords in Meta Keywords tag (does not really help much in my opinion, but some people would argue), keywords in ALT tags for images.

– Content: the content should be unique and of a good quality. It is vital to maintain good grammar, as Yandex is very good with understanding Russian language. Just like with Google, it is important to update the website with fresh content on a regular basis. And lastly, create clusters of pages for similar keywords to strengthen the relevancy.

– Internal linking: Yandex likes internal links in content. Do not rely solely on navigation and footer. Place internal links with optimized anchor texts into the content.

– Site quality: do everything to keep the website healthy. Make sure that there are no broken links, that all pages work and 404 error is configured correctly. Make a good use of your robots.txt. This does not only help Yandex to identify your website as a quality resource, but also provides good user experience for the visitors.

In the latest versions of the algorithm the weight of onsite SEO factors seems to be increasing.
Make sure to not over-optimize the page. Avoid keyword stuffing and thin content. Just like Googel, Yandex does not like that.

Offsite SEO for Yandex (aka link building)

Yandex SEO Ranking Factors: Link building in Russia is a pretty wild and aggressive area. Two years ago I attended an SEO conference in Moscow, where Yandex representative declared from the stage that they are aware of the fact that 90% of all links in RuNet (aka Russian internet) are paid, and that they are going to fight that.

Yet, this year browsing job listings in Moscow I stumbled on a well-paid SEO job in one of the leading Online Marketing agencies in Russia, where one of the main requirements was “profound knowledge of the main link brokers and their features”. Links are being bought openly via link brokers; and it works. I honestly prefer not to use platforms like Sape.ru and have a more personal approach, but nevertheless, what you need to keep in mind doing link building in Russia is: What should and What should not do for Yandex SEO Ranking Factors.
 
– Do not get links from low quality sites which are clearly made for the purpose of selling links. It does not really work anymore.
– Do not get links in footers and other spammy areas. That does not work either.
– Aim for on-topic websites, i.e. sites in your vertical. That will help to improve you rankings, build authority and increase TIC (aka Page Rank of Yandex).
– Aim for quality websites: good content, respectful domain age, good number of indexed pages, high TIC, no or very few sold links on the website.
– When getting links via brokers, you are often required to pay for a period of time (e.g. month, year etc.). That is generally not great. Try to get links that will stay on the website forever, e.g. in news and articles. It looks more natural both in terms of placement and stability of link growth.

From my experience, links from newspapers work pretty well. You can either approach their PR people and pay a lot of money to be placed in a good section; or buy articles in some hidden sub-categories via platforms like Miralinks.
 
– Make sure your links look natural, like they were placed by webmaster and for the readers, and not by SAPE script and for Yandex.
– Some Russian directories are still good, for example Yandex Catalog.

Behavioral factors taken into account by Yandex’s ranking algorithm

With implementation of Matrixnet, behavioral factors has become an important part of optimizing websites for Yandex. The SEO community is uncertain, which metrics Yandex looks at and where they collect the data.
Obviously Yandex has it’s Yandex.Metrika (analytics package, similar to Google Analytics) and Yandex toolbar, but I don’t know if this data can be reliable for them. I couldn’t find any numbers regarding the percentage of sites using Yandex.Metrika. For what I know, Google Analytics is quite popular in Russia.

Many SEOs speculate about behavioral factors, but the most common opinion is that the most important ones are: Yandex SEO Ranking Factors

– CTR from the SERP
– Average time spent on the page after the click from the SERP
– Bounce rate from the page back to the SERP
So the tips are classic: write compelling titles and descriptions, create interesting content and provide good user experience.
The quality of your SEO efforts, both onsite and offsite, will be rewarded by Yandex with trust and higher rankings! 

So you have learned Yandex SEO Ranking Factors now practice it well and Opyimize your website for yandex the biggest search engine from Russia.