You have done your perfect business plan and already launched your startup, but don't forget to include a website or blog in your business plan, this is very necessary to have a blog for your business or company. While blogs have long been linked to the personal sphere, increasingly, web log format (log on the web initially) proves to be an effective means of communication for companies, no matter their size.

The popularity of consumer information via the newsfeed of Facebook, Twitter and other social platforms, greatly contributed to the development of business blog, more flexible than the company's website, and accessible for reader.
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Why and what resources are needed to develop and run a blog for your company?

A more human image

The blog makes it easy to put information online in diary form and so communicate about your services and your products, your values ​​or your business. You can use a less formal tone than your main website while addressing you directly to the user. This is an effective way to give a more human image of your company. You put forward the man or woman who is behind the company, you share the issues that matter to your heart and you can publish multiple formats: articles, news, links to other blogs or websites web, photos, videos...

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Develop its reputation

If everything goes to your blog (we shall see later that this is not so simple) a blog can sometimes attract 200 to 1,000 visitors a day: a good communication tool to increase its visibility and reputation on the net, a little in the manner of a poster on the side of the road: some passers (readers) will be remembered and you will be able to become future customers. A blog is also an effective tool to stay visible in the longer term web and through social networks, where the life of your posts is relatively short.
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Investing

The blog is like a plant, if we do not maintain it dies. Once launched, the blog must be animated regularly with new tickets. To show that you know your business, a regular watch on news it is necessary not only for the exercise of your business, but also for the entertainment of the blog. Show your potential readers that you are on the page, you are the head of a company that is aware of the latest trends and news in the market. Thus you will come gradually, retain your readers and build up an audience.
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The proliferation of articles and regular publication is also an important aspect to allow your blog to make a good search engine: do not forget that the blog is a gateway to your business. A good positioning in search results pages of it (a good SEO) you will perhaps attract readers to your website more easily and more frequently.

The maintenance and animation of a blog can not be improvised, and it is an activity that requires a real investment. Not financial (a blog is a virtually free way of communication), but in time and energy, two valuable resources for an entrepreneur. An investment that could be profitable for your business if any of your readers happens to be one of your future customers or partners ...