How do you become a better negotiator? Here are seven tips to improve your skills and become an expert negotiator.
To be successful in marketing & sales, you must see the prospect as a partner and not as an opponent.

Preparing for a negotiation, when there is much to risk, can provoke fear and negative thoughts. Such attitudes may indicate that the negotiation will fail even before the seller begins to prepare. If you are transparent with the results you want, you can negotiate successfully and make the sale:

1. Eliminates anxiety. 

The brain loves the options. A salesperson should always have more than one option up their sleeve. This will help you to have more confidence and less anxiety when making the deal. If you do not look hopeless, you can confidently win by leading the negotiations to the point where the potential customer ends up convincing the seller to do business together.

2. Get a "yes." 

Never assume that a potential customer will say yes to everything. Sometimes, the prospect may offer to take a simpler order before leaving for the larger or more lucrative. For the seller, putting your foot in the door may be the beginning of a longer relationship.

A smaller victory can help prove the value of services sold. It will give the seller some evidence of some previous, successful work to use in larger project negotiations.
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3. Make the most of your listening skills.

Sales people have two ears and a mouth for a reason. People like to be heard. Taking the time to pay attention can differentiate you from the competition. So when they are going to reach a deal, the sales representative must listen twice as much as they speak and repeat to the consumer what the customer said and asked for in the agreement.

4. Choose a "society" approach. 

In a negotiation, the seller needs to see the prospect as a partner rather than an opponent. Psychologically this puts each person on the same team, giving more strength to the negotiation.

It changes the whole mentality and creates a space of communication-based more on the agreements that in desperate acts of obtaining things. If the prospect is unwilling to reach a deal, then the sales professional may surprise you by removing the offer. Most likely, the customer will rethink his position and re-negotiate. The lack of fear of rejection is respectable and convincing.

5. Put yourself in the other's shoes. 

When the seller does this, he can see the situation from another perspective, and a psychologically positive environment for negotiation can be achieved.

You will have greater clarity on the demands, strengths, and weaknesses of the reasonable consumer and will be easier to reach an agreement. If you take into account the opinion of the potential client, the client will feel more connected and will have more confidence.

6. Put people first, then numbers. 

If a sales person intimidates people to get a deal the customer can be put on the defensive, which will block a good deal. Being on the defensive means, they will have less openness to new information.

A sales person should avoid criticizing the needs, demands, motives and behaviors of a potential client. You must listen and be intelligent, rational and calm. Strategically, it must remove the focus of supply and create a place of justice by mediating discussions of numbers in a way that both parties benefit.
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7. Imitate the emotional environment. 

Trading always involves manipulation. One useful strategy is to pretend to be indifferent once the deal has peaked. If a potential customer sees that the seller is desperate or needy, the second will become a dam that must be taken advantage of. If the sales professional can limit their sense of urgency when closing a deal and reflects indifference, for the customer will be a quiet person and will come to an agreement.

Negotiation is a purely psychological strategy, a sales professional should be the master of your mind and emotions. You need to enter the negotiation prepared, knowing the needs of the potential customer when researching, listening and paying attention.

When a sales professional begins a well-prepared bargaining, they can have their expectations under control. The most efficient labor relations, which can then evolve into strong partnerships, are always based on trust between both parties. In this way, the negotiations are not about winning, but about mediating the outcome for all involved.