"Influencer" with many followers get a lot of money for single paid posts. Your fans itch such a shameless product presentation a little bit. 

People who have claimed to earn money with the Internet were admired twenty years ago, they had been laughing fifteen years ago, they have taken them seriously for at least ten years. And because new times always allow new business models, there are blogs, on Youtube and for some time especially on Instagram a lot of people who make their good looks and their good taste an income source. And by doing on their personal user accounts.

#ad Excited to be partnering with @sugarbearhair to share their amazing hair vitamins with you! These chewable gummy vitamins are delicious and a favorite part of my hair care routine #sugarbearhair

A post shared by Kim Kardashian West (@kimkardashian) on Aug 22, 2016 at 12:33pm PDT

But this does not mean mega-stars such as Justin Bieber or Taylor Swift with millions of fans, but more people whose followers are anywhere between 10,000 and 500,000. Not yet enough high-scooters and yet also no longer Normal users, the lower upper class of the attention economy. A user who has subscribed to about 250,000 people could ask for a single paid mail for the thousand dollars, one judges at the casting agency Socialyte, which specializes in these so-called influencers and has given them professional stylists, photographers, and agents The

The social media audience is amazingly indifferent

What was formerly thought of as more or less authentic self-representation in the web serves more and more the shameless product presentation. They are recordings that could be so similar on the first hundred pages of the large model magazines. And is advertised on them for clothes or luxury foods.

Paid posts are usually provided with short hashtags like #ad or #sp. But the majority of the users are the same anyway. The younger social media audience is surprisingly indifferent to once-demonized concepts such as creep. Already long ago around the phenomenon, a dense ecosystem of software and services has emerged, which is only there to make the allegedly authentic approach more efficient. The App Focalmark app spits suggestions for original hashtags for each uploaded image. Professionals recommend at least 20 keywords for each post so that the photo appears in as many Timelines as possible.

The Instagrams program, on the other hand, is something like a social media robot. It awards likes, comments on other photos or automatically manages who is to be tracked and followed. Users are thrilled. And pay for the fun, too.

80 dollars cost an annual license of the software. The American publishing house Condé Nast, in which still so timeless titles as the New Yorker or the Vogue appear, is particularly forward-looking and has recently used IBM's supercomputer Watson to find the relevant influencers for advertisers. 
Other of its applications are the search for new cancer drugs or solving tricky financial market problems. Now he is also working through an almost infinite amount of the posts of digital hipsters.