Search engine optimization (SEO) refers to a set of techniques to improve the ranking of the site in search engines like Google, Bing, Yahoo, and AOL. Practicing SEO supports to make your site appear in the best locations on the search engine (i.e., Google/Bing; what viewers are using) for words or phrases (keywords) that people really are looking for.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website or blog, to increase its organic visibility in search engines. SEO includes editing the HTML code and content of the site to make it more search engine friendly and then promoting the site to increase its relevancy on the web.

Once search engines are alerted to the presence of their online websites, they will scan the code and content of your site to index the information. Search engines scan the content of the site to determine when and where your site will appear on a search engine result page.

The content page (text appearing on a web page) should be inviting, comprehensive and - within reasonable limits - containing as many keywords as possible. (Discover how to find long-tail keywords using google keyword planner)

Some search engines, including Google, pay close attention to the number of websites that link to your site in determining the importance and ranking of your site. These external links are called backlinks.

Why should I care about SEO?

You have heard the phrase, "strategic location!" And its importance when buying commercial properties. The same goes for placing your website on search engines result pages. According to research, the higher your site appears as a search result, the more traffic you'll get.

Quality traffic means an increase in tickets and more advertising. Search engine traffic can lead to success or failure of an organization.

The goal of an SEO is to place your website on the first result pages in search engines. Is not easy. It takes a lot of time and a constant adjustment to increase your rankings in search engines.

Principles of SEO

A search engine provides a list of pages, each sorted according to its relevance to the user search query. Search engines typically use a search agent (an automated program or task that scans the World Wide Web) to detect and index pages. One of the essential functions of web programmers is to ensure that search engine crawlers can find and index information on a page so that users can reach the page from a search query.

Unlike Search Engine Marketing (SEM), where the site owner pays to promote a site in a search engine, SEO improves the ranking of a site based on the rules that search engines use to rank the sites Pages (a process often referred to as "organic search"). Pages optimized for search engines follow coding procedures that provide information relevant to search engines quickly.

Organic and paid search engine

Most search engines show a combination of organic and paid search results when answering users' questions.

Organic are the primary results often labeled as "Web Results" or something similar. Paid lists appear separately on search result pages and are generally listed as "sponsored" results.

What is organic search engine optimization?

Organic results returned by a search engine given a keyword that is generated through a complex ranking calculation that determines the relative importance of the web pages listed in the search engine index about the word (s) along with a multitude of other factors. 
These organic results are the "real" medium of the calculations that make up the algorithm of a search engine classification. A high organic search engine ranking can only be achieved through effective search engine optimization (SEO). Sometimes, certain websites are ranked very high automatically for certain non-competitive keywords.

What is paid search advertising on the Internet?

The site owner pays to search engines to promote his content in some particular keywords. Search advertisement shows on very top of the viewars result page, and below the organic results. Paid search marketing offers pay-per-click (PPC) and cost-per-click (CPC) both options to promote marketers contents. The most popular search advertising available in the market is Google AdWords and Yahoo Bing Network. 
PPC ads allow advertisers (i.e., owners or website companies) the opportunity to get the best classifieds through a given keyword. The advertiser placing the highest bid ensures the highest ranking for that keyword until a better bid is made. The second highest bid will provide classification number 2; The third highest bid will occupy the 3rd place, etc.


If you're willing to pay it off and even commit to bidding wars with other advertisers - in this case, the PPC can be a very attractive option. Many large-scale e-commerce companies relied on a paid combination and targeted SEO.