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To become a successful blogger or online entrepreneur, you must know "how to increase website traffic?" Driving quality traffic to your blog is one of the most common challenges for new bloggers. Lack of website traffic can get you out of your business. You should continuously find ways to drive quality website traffic from google (including other search engine) and social media.
Fuel-up your website traffic and become a successful online marketer, business person by growing your sell and revenue.

The Internet is full of websites and blogs and this means you may have to work a bit harder to seize the results that you crave. The key to being successful in any business will demand that you have the right amount of customer.

This article is an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog, regardless of the type of business you have.

10 Killer Tactics to Increase Your Blog Traffic

Be sure to start putting these methods to work for you!

• Blog, blog, blog more

The more content you write and get published online the greater the chance you can increase your traffic. Blogging really does drive traffic. Be sure to set aside so much time per week to get your writing completed and work to provide informative content. If you are going to start blogging, don't forget to focus on the content quality. Quality content is more important than quantity.
This will take more effort, but the end results are that you will be capable of getting more business by blogging more on a weekly basis.

• Focus on long-tail keywords 

By far one of most effective ways for you to get potential customers to your blog is by incorporating keywords that may be searched in a search engine when a person is looking for an item. The keywords should be spread out through informative content that is about the products you’re blogging about to others. But you shouldn't focus only one keyword per page/ article. Its better to focus on multiple Keywords for a single article. Make sure your posts include all the relevant terms and phrases related to your topic. Its better to use long-tail keywords. In my experience, long-tail keywords works better for small websites and blogs. Studies do show that 93% of purchases made online do begin by using the search engine.
It’s ideal to do a bit of research to determine the best keywords to use and stick to about two – three percent keyword density. This should be enough for others to find you and hopefully, make a purchase.
Related: Free Keyword research tools and tutorials 

• Optimize your site for SEO

You should always keep search engine optimization in the forefront of your mind, and always follow best practices. You should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent. Learn what SEO is, the basics of search engine optimization, and practical SEO strategies for making sure your site is optimized for organic search traffic.
Related:  

• How to optimize for Google Search Engine   
• How to rank high on Bing Search Engine

• Post on Social Media

These days the internet is full of places that people tend to congregate daily basis. You can get a tremendous amount of traffic to your blog when you rely on social media to assist you in doing so and make money blogging. In fact, for many blogs, social media traffic is even more important than search engine traffic.

• Facebook re-marketing

Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up re-marketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start re-marketing to audiences as small as 100 visitors.

• Guest post on relevant blogs

Guest blogging helps you gain traffic, But there’s not much point guest blogging on a site in an unrelated niche; make sure you only contribute to highly-relevant, high-quality sites in your niche. The key to building traffic is to take advantage of someone else's traffic first. Find your competitor website or blog and steal their traffic by high quality guest blogging.
Contributing to other websites is a great way to drive traffic to your site. If you can become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site, but establish yourself as an expert in your field.
You can write for this blog too. Start here. 

• Focus on Video Marketing

According to my knowledge by reading various blog, research and survey results, 52% of marketers think that video content has the highest return on investment of all content marketing strategies. Video consumption has grown rapidly over the last few years and is forecast to reach over 80% of all internet traffic by 2019. The growth of video has not only seen the opportunity to share content increase but to have it watched by a larger audience as well.  It is important to place a video strategically so it can work for you. We recommend using video alongside your other marketing activities and devices such as white papers, newsletters, event invitations, blogging, research papers and podcasts.
When posting videos to your blog from third-party sources, make certain these are informative and will attract the right amount of intrigue and interest from the viewer. This will help keep a potential customer looking and listening while reading what you have to offer on your blog.
related: 10 Brutal Marketing mistake you shouldn't make  

• Exchange blog posts with other sites

Syndicating your blog on other sites is a great way to drive new audiences to your site. A great way to do this is to search for blogs that are in a similar industry as you and that are in a similar situation in terms of size and audience. Then, you reach out to their editor or site administrator and ask if they’d like to swap blog articles and you each take turns featuring each other’s blogs and linking back to the site.

• Update old post 

We often get so busy writing new blog posts, that we miss editing and updating old posts. But its important to update old post to make sure the better chance to get traffic through search engine like google. Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions. Go through your old posts to see if there are new posts that you can link to. This is great for your readers, as they are supplied with even more information about relevant topic. 

• Use Stumble to get Huge Targeted traffic

Imagine getting a tonne of traffic to your blog with a 10 second submission of a link. How to increase StumbleUpon traffic for your blog? StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. 
Follow us on StumbleUpon so we will be able to follow you back. 
Read this step by step guide to get millions of visitor from StumbleUpon.
You can begin to see a steady increase in the amount of traffic to your blog when you start to use the tips listed above. This is sure to motivate you to blog more and to stay active at working to have more customers and increased profits over time.

 

You need to know how to promote your blog post. Fortunately, promoting your blog is a lot easier than promoting a product. Using social media and bookmarking site you can promote your website and get free traffic.
Larger traffic means higher SEO ranking, and Higher Alexa rank. Higher SEO ranking means huge organic Search traffic. 
If you have a blog but you have no one to read it, there is no value of your blog. You need readers, actually regular readers to add value to your blog. Only great original content can give you this. Always remember content is king. But if you do not promote your blog post ever, no one gonna knows about the great content you have, nobody will know about you that you have skill, something to teach the world. spread your word and promote it for free using various social media site and free bookmarking site.

Use Twitter to Promote You Blog

Take the opportunity to cross promote your blog on Twitter. Tweeting about your blog can be an incredible way to reach out and connect with your consumer. A tweet is pretty short in and of itself. Generating compelling content in 140 characters or less can present a good little writing challenge. Short tweets, under 100 characters get a 21% higher interaction rate. When you’re tweeting a link to your blog post, get creative. Try making really short tweets that invoke interest in your blog article. They work. Also you can use twitter for business, its more easier than ever.


Hashtags are a great way to spread your tweets to various topics. For those who still don’t know what a hashtag is - basically, it’s a word or two behind a # that makes a common discussion subject. Hashtag on twitter will give you tons of impression and probably many valuable reader or customer if you really have great content. 

Related: How to use Twitter for Digital Marketing as Social Media

Twitter has direct message or mention option which you can use to share your content with more people. simply use @username "Your Text with Link". If your blog post comments on prominent bloggers, companies or customers - mention them in a tweet that links back to your post.

You can also use "Promoted Tweets" option which is an advertising option provided by Twitter. Its pretty good to get more conversation with related customers. If You wants to invest in twitter to promote your blog then read this guide "How to Create a Twitter Marketing Strategy"

Use Google Plus to Promote Your Blog

Google+ is the fastest-growing social networking site. It's a perfect place to connect with people around the world, build relationships, and drive readers to your blog. To get you started, following are 10 tips to help you increase blog traffic with Google+ right now. Create a Complete Profile or Page on Google plus and connect with people via the community. There are lots of different communities you can join to related to your blog, then share your best article. Remember to read and follow the community guideline before you proceed.

Related: 1. How to Create and Setup a Google+ Page for Your business or Blog

Do not share same article more than three community, google will identify as spammer and send you to the sandbox. Update your Google+ stream frequently with new content, and make sure you spend time commenting on other members' updates as well.

Promote Your Blog with Facebook

If you don't have social sharing buttons on your blog's single post template already, now's the time to install them. Add the Facebook Like button to your posts, so your reader will have the chance to express their emotions directly from your blog. 

Create a facebook page and start growing your audience, do not only share your links, instead share many valuable text, images so people will love your page and more likely to use the like button. Share your links to others popular and related pages and groups where million of users are visits daily.  

Take the best share of your blog post from your Facebook Page and share it on your personal profile. Sharing there helps your blog post in two ways:

• It will boost you page popularity and impression 
• You will have more audience from your personal friend list 

Boost post engagement through the Facebook ads interface. Its very cheap, try once. It really works well to get targeted user and customer.

Promote Your Blog with Pinterest

Create a fresh Pinterest account, make it attractive, not unwell and spammy. The power of Pinterest for bloggers is undeniable for your social media marketing promotions. (Learn: How to verify your website to Pinterest) Pinterest feed isn’t just you pinning five pins of your blog post to different boards. This is considered spammy behavior on Pinterest and people will unfollow you for it. 
Do not pin only from your blog, pin from various of sites you like, so people will find you more often to follow you and your boards.
 
Being active on Pinterest helps your pins in the Smart Feed and keeps your Pinterest presence relevant and of-course this will give you more relevant traffic. Try to get more followers (Here is a tutorial: How to get huge followers on pinterest in three days). The more your follower increase the more your visibility and visitor and repins will increase.

LinkedIn to Promote your Website

You need to promote your website/ blog posts as well so that you get the most mileage out of them and so. LinkedIn is a good site to give you a boost on this. Create a free account and fill-up all profile details, connect/ make at least 20 friends on here.
You need minimum 20 connection to show your updates publicly. Until you get twenty connection, you can update status, share links, publish post, but they might won't show to everyone.
Share a status update on LinkedIn (play with sharing to just your LinkedIn network and everybody). If your content is relevant to a group you are in, start a discussion with a link to your blog post. This is a great way to share your knowledge with your business network and establish your credibility.

Also Read: How to Use LinkedIn to Drive Traffic to Your Blog

LinkedIn is professional profile builder, so be careful, don't make the place full with spam posts.

Promote your website with StumbleUpon

StumbleUpon had surpassed even Facebook as a source of social media traffic in the United States. While statistics change over time, one thing is certain: StumbleUpon is not a bookmarking site to overlook. 
StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos. 
If the idea of using StumbleUpon feels new to you, take heart: It’s not difficult. 

Related: How to get traffic from StumbleUpon?

When you submit a webpage to StumbleUpon discover page, the page will show to other people's page. If they like your page and give the url a thumbs up, your page will be shown to more user. If your page gets too many down thumbs them StumbleUpon will simply stop to show that page to other people. 
So this is not one way root.  If you only submit your url, StumbleUpon will suspend your account. You must have to use their service, give thumbs up or down to others page. 

Also Read: 25 Ways to Drive Traffic Quora to Your Blog

Make the most of StumbleUpon by using it regularly. Click the “Stumble” button to scroll through content other users have bookmarked on the network.

Begin building an email list

Promote you blog post via email marketing. From day one, make sure you have an opt-in box and encourage your visitors to sign up for an email list.
There is an argument for waiting until you have more traffic, but I say that an email list of 10 people is way more exciting than you might realize. Think about how cool this is…people are finding value in what you do! Seriously, open the door to communication by email right out of the gate. Don’t wait. The sooner you begin conversing with people this way, the sooner you’ll see that it’s a great way to maintain a dialog with your readers.
You will get comments, criticism and helpful insights that you wouldn’t otherwise get. Email is old school I suppose, but it’s here to stay, and it’s still the way most users prefer to subscribe.

Instagram to establish your brand & promotion

Some of you may not use Instagram as actively as others, but even if you’re not an addict of the app, it might offer a new outlet to build your blog and personal brand.
Instagram can lead more related traffic to your blog, that can be turned into customer. 
Turn your blog post into a meaningful attractive image and post it to instagram with a Nice caption, which actually described what is the product all about. Adding hashtags in a comment is a simple way for new followers to find your Instagram photos (and, ultimately, your other online homes like your WordPress.com blog).  
Do you use Instagram in other ways? Or, know any bloggers who have cool and clever methods of using Instagram to promote their blogs?

Reddit can Promote your Content

Promote your blog on Reddit only if you have great content. Reddit is Discussion platform, You can share text, images and links – they’re all carried along on a simple voting system. If someone likes your post, they vote it up. Likewise, if it’s lacking in appeal, down it goes. Users gain karma for commenting on posts using the very same system. It’s pretty easy to tell if you are seen as the internet version of John Major, because everything you post will vanish under the heaving weight of new posts.

Reddit is very stick to their community rules. If you make only a mistake; yes just only one spam post they will directly suspend your account. So Before you post to any subreddit, read the rules. Different Subreddit means different rules.

Recommended: How to Use Reddit to Promote Your Blog

Do not only share links, its violations of reddit community. Do comment others post, like and dislike, be regular. Get karma point to increase your value to reddit. If you have enough karma you can submit your great post url, which may get tons of hits from billions reddit users.

Bookmarking site Delicious will boost your traffic

Delicious is world's leading social bookmarking service.
Delicious (formerly del.icio.us) is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003 and acquired by Yahoo in 2005. By the end of 2008, the service claimed more than 5.3 million users and 180 million unique bookmarked URLs. 
Bookmark your best posts on Delicious. Once it’s in there, there’s a chance someone might happen upon it.
You can collect all the best social media links which you can then share with your team easily at work and You will find that it's a really useful resource.

Promote Your Blog with Digg

If you want to use Digg to promote your online endeavor then you better be ready to become a part of the Digg community. There is no, “Get Pageviews Quick Scheme” to use Digg without paying for people to digg your content- Now THAT would be desperation!
Create a free account on digg, decorate your profile. Now share your url to its bookmark page. Only submission won't give you traffic. You need to read others url, you need to be active on digg community.

Also Read: Social Media Can Take Care of Your Small Business

Promote your Blog post to VK.com

Boasting 47 Million Russian members, VK is the second most popular website in the country. The social networking site operates much like Facebook, even down to its matching logo (a white VK on a blue background). While VK possesses traditional social network features, personal profiles, photo-sharing options, etc. 

Create a free account on vk.com. Its very similar to facebook. So it will be very easy to use. Use it normally, share you blog post several time a day, follow other people, keep engaging with them. You will get the chance to get thousands traffic.

Promote Your blog post to Inbound.org

Inbound is a community for inbound marketers, founded in 2013 by HubSpot Labs. The goal of the community is to provide users with a trust-worthy  online platform where users can share content related to inbound  marketing. 

The marketing part is a lot easier when you're a genuine community member. Next up, you need to write a great post that starts a conversation. What works on sites like this is very different from what works on social.

Write a summary of the post that actually includes details. Include enough of the insights and talking points that people don't have to click through to the original post to join your discussion.

Share your post url to inbound community. Do not spam, they will simply ban you without warning.
The best option, join the community and start participating. That will give you a good idea of what to do and not to do.

Promote Your Blog with Flipboard

Flipboard is a social-network aggregation, magazine-format mobile app localized in more than 20 languages. You can create you personal magazine using the service. Just got to flipboard.com and create account. Decorate it.

Create one or more magazine with suitable name. Add your blog post url to the related magazin. Thats it. 
Now follow other people and like their shares and magazines, so you will get followers and viewers.

Promote Your Blog to Одноклассники

Odnoklassniki, OK.ru is a social network service for classmates and old friends. It is popular in Russia and former Soviet Republics. The site was developed by Albert Popkov on March 4, 2006. This site is similar to facebook. It has billions users from Russia. But you can use its service in english. Make friends here and submit url to its feed. You can use mozila or chrome extension to share on this site. Its very easy only take five seconds to done.

Think out of the boundary

Start sms marketing. Only sharing via social media and bookmarking site may not enough to you. If you are running a local business then start sms marketing. Send bulk sms to your local area users. This works great fro the local marketers. 


Make sure to include several links back to your blog and encourage readers to click through for more great content. Writing great blog posts takes time. After all the hard work you put in, make sure your work gets read. If you think this post can help others, don't forget to share via social media.

Every gain comes along with a certain payment; it can be hard work, intelligence, power, or investment. The phrase applies completely to Google AdWords, as it is a tool Google offers users to gain traffic through clicks against payment per click. As the Google AdWords Campaign costs money, the decision to use it may sound risky but it also comes with assured business and traffic, and with the effective use of the Google AdWords Campaign, this business can be driven to profit-earning revenue.

Google AdWords offers assured, immediate traffic to Web sites against a certain investment, and therefore using this campaign comes with a host of advantages for Web sites and businesses. Google AdWords is the main advertisement and major revenue source for Google. It offers a Pay Per Click (PPC) advertising campaign that includes ad programs with local, national, and international distribution.

Importance of Google AdWords

Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google. The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Keywords are search terms or strings of search terms that when put in the search box show results relevant to that search. For example, a person searching for “CAT exam” will get, say, 1000 search results in the search engine, and the user can click on any of the items to view the results and details. However, the top search results that come through Google AdWords have greater chances of visits. On the other hand, Google ads appearing in relevant Web sites, such as “e-learning materials” showing in one corner of an educational Web site, have a greater chance of getting visitors through them. Both these situations come along with the Google AdWords Campaign. Thus, this campaign is of great importance in bringing relevant clicks and visits to one’s site.


Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign. This determines in which location a particular ad campaign will be shown and thus one can customize ad displays per location. It also disables locations where the ads need not be displayed. These features that come along with the Google AdWords campaign highlight its importance for e-business.

Here are Top 15 Reasons to use Google AdWords

1. To Attract Customers

90% of people search for a product or service using Google. The results will include your competitors, so it’s important that you’re included too.
OnlineLivingBlog can help you rank above your competitors in both the natural search results (using Search Engine Optimisation) and in the AdWords ads through professional consultation and management. It’s advised that both AdWords and Search Engine Optimisation are used for maximum effect. This is particularly important for new websites and small businesses.

2. Small Initial Investment

This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click. Therefore, with each click, a certain amount is billed and if no click happens, no amount is billed. In such a case, Google AdWords comes with assured clicks, and payment is billed only against clicks. Thus, there is no loss if keywords generated are perfect, and effective related measures (discussed later in the article) are taken.

3. Defining Budget

This is another important reason why Google AdWords is used. You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. After the account is created, the bid for any keyword is independent of choice. Therefore, any keyword that performs well can be bid high for better results. And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount. You can also control your budget during a crisis. At times, when a site is down, a bid can be reduced in order to control the defined budget. Thus, defining the budget becomes another essential reason behind the use of Google AdWords.

4. Immediate Response

As soon as your AdWords account is activated your ad starts to appear to users searching for your product or service.

5. Target Traffic

This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. Thus, Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. There are options through which you can specify a definite keyword for a specific location. This increases the rate of visits and conversion, which improves the business of a site tremendously.

6. Instant traffic

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

7. Tracking success

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

8. Suggested high volume keywords

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

9. Improves hands-on experience

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

10. Complete Transparency

You can see how many people have seen and clicked on your ads almost instantly! We’ll also provide you with detailed weekly and monthly reports. If you had an ad for ‘Belfast Dentist’, we can tell you how much it cost you, how many visitors it brought to your site, how long they stayed on your site and how many people booked an appointment with you as a direct result. You’ll also be able to compare your return on investment on the search query ”Belfast Dentist’ compared to, for example, ‘Northern Ireland Dentist’. Unlike many other agencies, we’ll allow you to have full access to your AdWords account so that you can see all changes being made and maintain complete control.

11. You only Pay for Results

Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means users will see your ad without you actually having to pay anything.

12. No Minimum Spend Requirement

If you just want to dip your toe in the water then you can set a daily budget of as little as £1, if you like! This may only achieve very limited results, but the point is it’s your choice. OnlineLivingBlog can guide you to choose a suitable budget to make the best return on investment for you. We can show you how many clicks you’re likely to get for a certain cost.

13. Easy, Instant Cancellation

There’s no need to send a handwritten letter, or fuss over terms and conditions. If you’d like to cancel your AdWords account you can do so online and instantly.

Also Read: SEO Techniques to Use in Your Blog Writing

14. Return On Investment

AdWords is known for it’s great return on investment since you can pay per click and all clicks are traceable. However, achieving the ROI you’re after does require a lot of time, analysis and skill. If you need results fast and can’t afford to waste time or make mistakes, then our AdWords Consultancy is the way to go.

15. Flexibility and Control

If your website experiences technical issues and you want to pause your AdWords account until it’s back up and running – you can. If you’d like to increase your budget one day and decrease it another day – you can. You have complete control and flexibility to make instant changes. We’re always there to advise you, make agreed on changes for you or you can simply make them yourself.

 Also Read: 8 Reasons You Should Use Bing Ads To Promote Your Blog

These are the top 15 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

Why Use Bing Ads in Addition to Google

For those of you that are not familiar with Bing Ads, it is Microsoft and Yahoo’s alternative platform to the more popular and well-known Google AdWords. This partnership between Microsoft and Yahoo was formed in order to compete with Google.
It also provides advertisers with one platform through which they can place ads on both the Bing and Yahoo search engine results pages (SERP). Many advertisers will go the easy route and stick with the bigger and more well-known Google AdWords for their paid search marketing, often ignoring Bing Ads altogether. However, at OLB, we make it part of our digital strategy and almost always allocate a portion of our clients’ budgets to Bing Ads in order to compare results.

1.     30% Market Share

ComScore recently released new statistics showing that together, Bing and Yahoo have a 32.8% share of all search traffic on desktops in the US. This is nearly one third of all searches performed via desktop and can be a new source of impressions for advertisers. While these statistics do not include mobile search traffic which is heavily dominated by Google, Bing Ads tends to get about 1/5 of the impressions that you get on AdWords. Without Bing Ads, you are essentially missing out on a huge opportunity to reach new people and grow your business.

2.      Less Competition

One of the big advantages to Bing Ads is that not everyone using AdWords has caught on to the fact that Bing Ads is an additional option. What this means to you is cheaper cost per clicks (CPC) and a higher click through rate (CTR). Based on my experience, I have seen cost per click be as low as 65% cheaper in Bing Ads than it is in Google AdWords, but on average, Bing is about 33% cheaper for the average cost per click. I have also seen click through rates be, in some cases, twice as much.

3.      Return on Investment (ROI)

Since your campaigns in Bing Ads tend to be more efficient by getting higher click through rates with lower cost per click, this will normally translate to better ROI. If you are solely looking for volume, then AdWords may be a better option. However through Bing, I’ve seen great results when it comes to getting the most out of every dollar spent.

4.      Easy Setup

One of the best updates Bing has made in the past year is the ability to import your AdWords campaign directly into Bing Ads. With a few clicks of your mouse in the Bing Ads editor, your AdWords account can be imported right into Bing Ads, making the initial startup very quick.

How to Transfer AdWords to Bing Ads

You first need to create a Bing Ads account by going to advertise.bingads.microsoft.com.
After signing up and setting up your account, Bing Ads will give you the option to directly import your Google account.
If you already have an account and have not yet setup your campaigns, you can sign in to Bing Ads and click on Import Campaigns on the navigation bar. Then click on Import from Google AdWords. Follow the directions by entering in your Google AdWords credentials. Once you do this, you will then be able to import all, or selected, campaigns that you have in AdWords directly into Bing Ads.
I personally like to create the account in Bing Ads and then go into Bing Ads Editor to import the account and campaigns. Bing Ads editor, like AdWords editor, allows you to make changes offline before setting them live. This gives you the ability to make any changes or updates to the tracking urls or add and/or remove anything from the campaigns before setting the campaigns live.

5.      More Control

Last year, Google AdWords required all accounts to use close variants for phrase and exact match keywords. This caused your ads to show for keywords that Google may have considered close matches, but may not be keywords you want to show for. This may make your ad less relevant for those searches and may also result in spending money on clicks that can turn into a bounce if the search is not relevant. Bing Ads on the other hand still allows you to exclude these close variant keywords. Do this by clicking on the settings tab, then going to the advanced settings, and finally keyword matching options.

6.      Search Partners

Much like AdWords, Bing Ads also has search partners that are included in the Bing and Yahoo search partnership. There is one particular search partner that has grown very rapidly in the last few years. This search engine is called DuckDuckGo and is differentiating themselves by keeping users’ information anonymous and not storing search history. DuckDuckGo has continued to have growth in search queries every month this year. On June 22, 2015, DuckDuckGo announced that they have surpassed the ten million daily query mark.

7.      Demographics Targeting

One cool function that Bing Ads has that AdWords has not yet adopted is the ability to use demographic targeting on search ads. Similar to how you can target age and gender for display advertising, Bing Ads allows you to target specifically to your audience. Another added bonus to this level of targeting is the ability to use bid adjustments to change your bids per audience. So if women are twenty percent more likely to convert than men, you can use this data to either increase your bids for women, decrease your bids for men, or a combination of the two depending on your goals. If you want to activate specific targeting and/or bid adjustments, just go into the settings tab of your campaigns and under targeting options you will find demographic targeting.

8.      Automated Rules

In early June, Bing Ads launched automated rules for managing your account and campaigns. For those of you who are not familiar with automated rules, they let you make changes automatically based on rules and conditions you set up in your account. You can change your status, budget, bids, and more. Automated rules can be a huge time saver in managing your accounts so if set up correctly, they can help lower the extra management time that would be needed for launching your new campaigns in a new platform.