The more SEO skills you have, the more likely you are to get into trouble with Google.

Of course that is not always the case, but there are many SEO professionals who still recommend shady practices that Google frown upon.  There are also some great SEO professionals and many of them now call themselves content marketers as they realize that great content is the cornerstone of SEO.

SEO Friendly Post Title Strategy

We gathered some of the most creative SEOs out there and asked them to put together a list of essential hacks any business should implement in 2016 2017. They shared some of the strategies that worked for their campaigns and explained concisely how they can be carried out so that it can be a useful effort for others as well. Find Some Do-Follow Backlinks here.

You Must Know: How Do Search Engines Rank Web Pages?

1. Reverse engineer competitors content
2. Drive traffic through less competitive keywords
3. Long tail keywords can send massive amounts of traffic when this strategy is approached in the correct way
4. Piggyback on the popularity of the latest news and events in an industry or location
5. Use images and video more efficiently
6. Collaborating with clients more to leverage digital PR opportunities
7. Ego baiting is a very simple, fast and easy to execute SEO strategy
8. Detect and delete hidden spammy links on your website
9. Create content marketing pieces using data which is readily available 
10. Focus on long tail keywords that converted!

1) Reverse Engineer Competitors Content

The internet is the perfect place to learn from the mistakes and successes of others. Many people try to reinvent the wheel which is often a complete waste of time. Most online activities carried out by successful online marketers leave a trail. This means I can find a successful online campaign such as a content marketing campaign and quickly reverse engineer it.

Also Read:  How to Double Traffic for Your Small Business Site

Most successful content campaigns have a range of social signals that indicate that it’s success. A large number of positive comments and sharing on various social media platforms is a clear sign that a competitor’s content strategy is working.

2) Drive Traffic Through Less Competitive Keywords

The quality and relevance of content continue to be a huge factor in successful online marketing campaigns. You read 10x content by Rand Fishkin. This is where we are going.  Two effective ways to do this in 2016 include focusing on long tail keywords and trending news and events in an industry or locality.

3) Long Tail Keywords

It may not be possible to rank highly for shorter, more popular keywords in the search engines.
However, long tail keywords can send massive amounts of traffic when this strategy is approached in the correct way. Simple ways I have achieved this in the past include adding location names or dates to the end of keywords. Long tail keywords give those with fewer resources an opportunity to get traffic larger competitors ignore. In many cases, the traffic generated by a long tail keyword strategy is more targeted than high level, expensive keywords too.

4) Piggyback on the popularity of the latest news and events in an Industry or Location

Working in an industry or niche which provides local, national or international updates on a regular basis gives a website owner or internet marketer an opportunity to rank highly for popular keywords. By adding keyword rich articles to sites about this news, trend or event, it’s possible to piggyback on the popularity of the latest news, trends, and events associated with your industry.

This results in traffic competitors may not have considered.

5) Use Images and Video More Effectively 

The popularity of pictures and video will continue to increase. These formats should be used to pre-sell websites, products, and services in the coming year. Encouraging more likes, shares, tweets, pins and other sharing activities will be essential as more people realize how powerful video and images are.

More competition will exist online in 2016. However, using the hacks and information I’ve described above has the potential to improve the SEO activities of businesses and online marketers who wish to increase website traffic in the next twelve months.

6) Collaborating with clients more to leverage digital PR opportunities

A strategy that we’ve been developing and implementing more and more at Screaming Frog is collaborating with our customers more to leverage digital PR opportunities. Folks in SEO have been talking about the similarities between PR and SEO for some time now (indeed did I, several years back), but not all understand how to think like PRs do and how to spot (or generate!) opportunities for press attention. Some of the most valuable links you can get are from mainstream media and news websites – these links are great for SEO as well as referral traffic, brand awareness, and trust signals. ‘PR’ is great because it can mean some different things, at least one of which will be right for your business;

•       Corporate news flow
•       Profile pieces and interviews
•       Internal customer data
•       Surveys
•       Industry press
•       Media requests
•       Linkbait
•       Newsjacking etc.

Whether starting small with local, industry or niche publications or going in for a big fish in trying to make national and international news, PR is a great way of acquiring valuable, trusted and relevant links. Whatever your strategy or approach, my recommendation would be to try and push the boundaries of creativity, to make your angle as bookable as possible. There are many other PRs and SEOs doing the same thing all day, every day, so your ideas need to be creative, have a hook and be able to cut through the noise. Don’t make people happy, make them ecstatic; don’t make people angry, make them furious; don’t make people smile, make them belly laugh!

7) Ego Baiting is a very simple, fast and easy to execute SEO strategy

The process of ego baiting as the name suggests is to boost the ego of a site owner with the intention of receiving a backlink in the process. This can be accomplished by just composing a Top 20 or Top 50 or even Top 100 sites or blogs in X Industry.Ego Baiting is a very simple, fast and easy to execute SEO strategy that will allow any site in any niche to gain links from important, authoritative and relevant sites within the same industry.

Only write a description for each blog that you like within the Industry your client or your site is in and rank them in order of brilliance. Include a link if you wish to each blog, publish the post and then send an email to each blog owner letting them know of your position so that they can stroke their own ego levels and share a link to the post on their site and social media profiles.

You can take this approach a bit further if you wish by making the post into an awards celebration and physically sending each blog owner a reasonably priced award in the post. The backlinks will follow, and these relevant authoritative links will give you a gradual rise in organic search traffic that will just keep rising and increasing in the long term.

8) Detect and delete hidden spammy links on your website

If you are using WordPress for your site, you know this CMS is often updating its service. And if you manage a lot of websites, it may happen that you forget to update your WordPress. Those situations can lead to SEO issues and for instance to spams. Today, I’m sharing tips to get rid of these spammy links. Even if Askimet is not bad at detecting those links, hackers get better and better at spamming WP sites.
First, crawl your website.

You can use an onsite SEO crawler like OnCrawl to analyze your links performances and get quick results. It displays the repartitions between internal and external links. Depending on your linking strategy, repartitions between internal and external can seem quite fair. But you need to focus on your external links.

9) Create content marketing pieces using data which is readily available

One thing which many companies don’t always realize is that they are potentially sitting on a great content marketing piece using data which is readily available to them.  In a company’s CRM, there lies a lot of data which can be used for content marketing ideas. For example, a jewelry company will have data on the types of the ring they sold, how much the ring was, what gemstone it was, when they sold it…the list could go on. From this, you could derive a really great piece of interactive content marketing which shows which part of the country spends the most on engagement rings, or which stone is the most popular in a given region. Because the piece would be data driven, and the data is from a credible source, this kind of piece is likely to get some high authority links pointing back to it.

High authority domains such as press websites are also likely to link to survey-led pieces. One example of this is the Hayes & Jarvis “UK’s Favourite Cocktail” section, where 1000 people were asked what their favorite cocktail is. This data was then reformatted to make it look good, and it was revealed that the Pina Colada was the UK’s favorite cocktail. The data also found that the Pina Colada was most popular among females, and the most modern city was Manchester. The piece was subsequently linked to by some press websites, including Metro.co.uk and Telegraph.co.uk, but one of the reasons behind this is because the data came from a survey company which many publications use and trust. If data doesn’t come from a reputable source, the high authority domains are unlikely to want to link to it, because they can’t be sure that the data is accurate.

10) Focus on long-tail keywords that converted!

It’s a simple concept but often overlooked: build your strategies around long-tail, no volume keywords that you know have converted, instead of making plans based solely on keywords with the most search volume.

Also Read: 18 Google SEO Ranking Facts

How to do it (part 1): There are two approaches you can take. First – do you have any historical data before (not provided)?

• For one of our clients, we had been creating content around their highest volume target terms, and it drove traffic, but none of it converted (fail!).
• So, we flipped the script, and instead pulled a years’ worth of data only on the organic keywords that actually resulted in a conversion and created content based only on these terms.
• We did this despite the fact that these terms showed no monthly search volume (according to Keyword Planner) and drove only a handful of sessions each month.

The result: The new content we created brought in a little traffic, but nearly all of it converted!
How to do it (part 2): What about 2016 when you don’t have organic keyword data from Google anymore?!
Of the keywords we found that converted for our clients, they all had these similar traits:

• They were very long tail: containing at least 5 to 7 words within the search query
• They were this long because they were often intention-based and semantic searches (e.g. someone speaking their query into a mobile device ‘how do I buy…, where do I buy…, best place to buy…’, etc.)
• Because visitors were searching such complex terms, they were often further along in the conversion funnel and as a result, more likely to convert!
• Although Google claims these terms have no volume – they often appeared repeatedly in Google’s ‘searches related to’ section, and in Google Suggest (indicating clearly someone is searching for them!)

With these commonalities in mind – you can find these high value no volume target keywords for your own site by doing the following:

• Export your queries report from Search Console for the max 90-day date range

• Use the LEN function in Excel and pull the character count for each query

• Narrow down to only search queries made up of at least 20 characters or more

• Organize this closed list from A-Z to find common themes (for example: how do I…, where do I…, I want to…, etc.)
• Then – make content around these themes!
• HAVE NO FEAR! Even though most of these terms will show little to no search volume in Keyword Planner, they are potentially likely to bring in at least some traffic that will have a much higher intention of converting.
• Enjoy having less traffic, but more conversions and more money!

Domain Authority definition: DA is a metric scale, which gives rating to a website (from 1 to 100). It is created by Moz . In simple words, Domain Authority represents the accurate prediction of a how a website rank in google search engines. Domain authority consist of 40 signals, such as -number of links pointing to the site,  number of root domains which link to different pages on your website, rather than all links pointing to your homepage. On the basis of these 40 signal , Domain Authority rank is calculated.

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authority.

So, If your website domain authority is high, then your ranking in search engines also high. You can also check competitor website DA score also. i hope now you can know what is Domain Authority?? and  domain authority meaning. Now, next thing comes in your mind: how to find Domain Authority tool to check your website rating.

 Domain Authority checker tool :

You can check Domain Authority online for your website, simply visit to  Moz open site explorer. This DA checker provides you information about- Domain Authority, Page Authority, Links pointing to your website, and many more. You can be upto date with use of domain authority chrome extension tool from  MozBar extension. 

How to increase Domain Authority for your website:

You can improve your website ranking, by improving Domain Authority.  I guess now you can understood what is Domain Authority and how DA is important to a website. So, i’m sharing you tips which can help you in increasing Domain Authority. So lets start:

1.Internal link structure:

Always remember , when you building your website or writing article, then you should inter-link the pages or articles. This is one of most important factor which can affect your DA. You may visited Wikipedia ,you may see how strongly their post are connected to their other posts. So, if you don’t do this then start it.

2.Links to your site:

If you think that getting similar link from a particular site to your website again and again, can improve your DA rating then, you’re totally wrong my friend. Google doesn’t give much value to that page or URL that you are trying to rank up. So, instead of doing this, you can start building links from  different URL or site to your website.For example if you’re on a Forum, then your website getting link from that forum again and again and this will not help you in improving rank. So instead of doing this, you can join different Forum to get links
 
If you’re planning to comment on different website then remember few things: Always comment or links with trusted website. A government website or an .edu website are usually considered as trusted websites. So, comment  on these type of site to improve your Domain Authority.

3.Remove Unnatural Links:

If your website connected to some bad links. then, this is not good for the health of Domain Authority rating. Now, question arise how to find such bad links? and how to remove them?? then , You can use You can also use Ahrefs. you can read more about here: Online backlinks checker tool

4.Domain Age:

This is one of the easiest thing, you can do. You can’t expect a website which is only 2 months old to get good Domain Authority rating. You have give time to it. If your domain is set to expiry then, i recommend you to extend it, because Google trust more on old domain sites. Other factor of trusting on old domain is that they contain more content or may be quality content.

5.Social: 

Your website must on social media like on  Twitter, Facebook, Stumbleupon,Google plus etc. Your post should be viral on Social media. In the recent year, It is definitely a ranking factor in the Google search engine ranking algorithm. Google recently updated many algorithms to rank websites on social media authority, appearance. If your websites highly popular on social sites, then the site authority will surely go up gradually.

Other factor to increase your Domain authority ranking is to improve your website loading speed. Every one hates, when a website load slow.So, this factor is not only helpful in improving your DA rating, it also helps in increase your website overall performance.

Conclusion:

I guess, now you know that how important is Domain Authority to a website and what factors help you in improving Domain Authority rating. I hope this article helps you in understanding DA. you can comment below if you have query. If you like this article interesting then share it.

 

High search engine rankings are something that every blogger craves for. Even in this world of social media, nothing can beat the quality of organic traffic. It is much targeted and the visitors have a definite requirement in mind, which makes it easy to convert such traffic.

That is why it is so important to optimize your blogs from a search engine perspective.
But wait!

There are around 200 factors controlling the search engine rankings in Google. Are you paying full attention to them? 
High search engine rankings are something that every blogger craves for. Even in this world of social media, nothing can beat the quality of organic traffic. It is much targeted and the visitors have a definite requirement in mind, which makes it easy to convert such traffic.
That is why it is so important to optimize your blogs from a search engine perspective.
But wait!

If You Don't have a blog, then start by reading this

There are around 200 factors controlling the search engine rankings in Google. Are you paying full attention to them?
I am sure that know about basic on-page SEO and linkbuilding. There are plenty of tools to help you in linkbuilding (I use Ahrefs regularly).
But is that all? Aren?t you missing out on a lot of other factors?
I think so.

In fact, there are plenty of factors that we overlook. While it is not possible to control all 200 factors, there are some that we are simply unaware of. As a result of this lack of knowledge, we miss out on some easy to apply tactics that can be of great help to a blog?s SEO.
In this post, I am going to explain (and reinforce) some of these lesser known ideas and tell you how to derive full SEO benefit using these tactics.
Ready?

Write attractive headlines to get higher click through rates

Idea: Higher click through rates in SERPs (Search engine result pages) provide boost to your rankings. The reverse is also true.
How a particular result performs in the SERPs has an important effect on its subsequent rankings. Suppose you are ranking in #1 for your target keyword. But still, people are not clicking on your link. This sends a wrong message to the search engines. The algorithm will interpret that your blog is not relevant enough.
As a result, your rankings will go down. On the other hand, if your blog is ranked low, but still, more people are clicking on it, then the algorithm will attach more value to you blog and your rankings will rise.
So you must improve your click through rates. The easiest way to get more clicks is to write attractive headlines. In fact, most people read the headlines only. Your headline should persuades the user in clicking it (to reach your blog post).
Use power words, use numbers, stir controversies, make claims: these are a few of the many things you can do to make your links more clickable. Next time, make sure you write an attractive title rather than a bland one.

Also write a meaningful meta description. This description often appears in the SERPs and will potentially play a role in attracting the user. Doing these things will boost your CTR, and in turn, your rankings.
You can check the CTRs from Google Analytics. Start writing clickable headlines and monitor the change. Find out which type of headlines work best in your niche.

Use images links to improve SERPs

Idea: Alt tags of images provide keyword benefits and also add to backlink diversity
Everyone knows about text links. Anchor text used in the text links affect the rankings for that keyword as well as related ones.
But did you ever consider that image links can also boost your rankings for your chosen keywords?
Yes they can. Images use alt tags, which tells the search engine bots about the content of that image.  

When you use an image to link to a particular post, the alt tag of that image will serve as the keyword.
So, start building image backlinks. Images are a nice way to interlink your posts. Moreover, image based links add diversity to your backlinks repertoire.
One easy way to get image based backlinks is to offer a free infographic for others to use on their blogs. Simply ask them to provide an image backlink (through the infographic) to your original post.

Link out to trustworthy blogs

Idea: High quality articles are supposed to link to high quality sources
Backlinks are, in essence, a form of voting. If your blog is good, it is expected to get lots of votes.
At the same time, a good blog is expected to vote for other good blogs! That is why outbound links are so important. By linking out to useful and credible sources, you not only ensure the satisfaction of your readers, but also the favor of the search engines.
Do not link out to crappy, low quality resources. Provide backlinks to high quality and helpful resources only. It is easy to do and will raise your blog?s value in the eyes of the search engine.

Maintain healthy dofollow to nofollow ratio

Idea: Excess nofollow backlinks suggest that your blog is not trustworthy.
A nofollow tag is basically used to indicate that a certain backlink is not towards a trusted source. As such, getting too many nofollow backlinks can be a bad thing. In the initial days of a blog, nofollow backlinks will be predominant. Most of your links will be from nofollow blog comments.

But as a blog ages, it is expected to gain more dofollow links. You can easily check the number of dofollow and nofollow backlinks using Ahref. At the time of writing, my blog is few months old and has 20% dofollow backlinks. A couple of months back it was only 5%. On the other hand, an established blog like Problogger has 91% dofollow backlinks.

My suggestion is to avoid getting excessive nofollow backlinks. Major culprits are forum profile backlinks, nofollowed footer and blogroll links, and crappy Web 2.0 backlinks. Do not acquire such links as they do no good.

Some bloggers cannot resist the urge of buying thousands of cheap automated backlinks. Avoid this at all cost. Such backlinks provide zero value. They unnecessarily inflate the nofollow backlinks count, which can only harm your rankings.

Instead, concentrate on getting dofollow backlinks. Writing guest posts (like this one) is one great way to do it.

Stretch your contents longer

Idea: High quality contents are usually comprehensive in nature
Various studies have shown that longer contents rank better in Google. You may argue that you can provide high quality content in a concise manner, but the algorithms won?t listen. So, it is a good idea to write longer posts.

Unique content (the post and comments) to repeat content (header, sidebar and footer text) ratio should be high. Try to write in depth content. If you feel that you are ending up adding fluff to your content, there are alternatives.

One great way to ensure more unique content is to get more comments on you blog posts. Comments not only increase content length but they also introduce new long tail keywords, which can further help in getting organic traffic.

These are the simple tips that I urge every blogger to follow. These tips are very easy to follow. But sadly, these are often overlooked due to the hype around things. Be smart.
Try out these tips and see your rankings improve.

If you have any questions or want to discuss anything, feel free to leave a comment.