Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours. At first, you might think this is an unnecessary or even useless feature. However, businesses can use Instagram Stories in their marketing to improve their engagement, visibility, and content. Here are 10 reasons why you should use Stories to market your small business.

Instagram Stories Benefits Your Business Marketing Strategy

Last August, Instagram switched the model of their feed from a linear chronological feed to an algorithmic style. This means that your feed no longer consists of every post by all of the users you follow, in reverse chronological order. Rather, your feed shows only the posts that the algorithm has determined you are most likely to be interested in, based on factors such as engagement and likes. This update meant that businesses had to change their Instagram marketing strategy. However, Stories allows for more flexibility with Instagram marketing.

Stay Top of Mind

The first reason to use Instagram Stories is that mind-blowing or fascinating posts aren’t the only means of increasing engagement with your followers. More “average” posts, published frequently and consistently will encourage followers to engage by checking your Instagram business profile for the latest posts and useful information. Instagram Stories allows you to continue using (or start implementing) frequent posting as an engagement strategy—instead of only “wow” posting—to stay top of mind for your audience.

Diversify Your Strategy

It’s important to diversify your content to keep the attention of your target audience and cater to their many preferences. Often, this requires adding a new channel or social media platform to your strategy, where you will likely have to start from scratch with your profile and audience. The next reason to use Stories is that it is a new feature on an existing platform. If you already have an Instagram account and audience, you can simply diversify your content with resources you already have.

Use Real-Time Marketing

Rising marketing trends of 2017 provide yet another reason to use Instagram Stories. Stories support the use of real-time marketing, which is used to reach your target audience in the right moments. Posting live during an event or sale can encourage more people to attend, and can also help those who aren’t there to experience it feel connected to your business.

Have Fun Marketing

It only takes a few taps to post pictures and photos to your Instagram Story, saving you time with your social media marketing. Also, with less concern about perfecting your posts and more freedom to experiment, you can take a break from the more detailed and planned content you publish. Instagram Stories helps you to let loose a little more and have fun with your Instagram marketing.

Instagram Stories Benefits Your Instagram Engagement

Preserve a High-Quality Business Profile

The photos and videos that you normally publish on Instagram get saved to your profile (unless you delete them). The photos and videos you publish to your Story, however, disappear after 24 hours.

The reason why this is beneficial is that the photos and videos in your story have real-time and contextual value, but aren’t the highest quality photos. With Stories, you can reap the benefits of real time marketing without cluttering up your profile. You can then treat your profile as a portfolio, showcasing your best and most evergreen content.

Add to Your Business Profile

On the other hand, if you find that one of your pictures or videos from your Story is something you’d like in your profile, not to worry! Simply go to that photo or video, tap the three dots on the bottom right of your screen, and tap “Share as Post.” You can then post that picture as you would a regular Instagram post, with a caption, filter, and location. Not only is this a way to repurpose content, but it is also a way to test content before putting it into your profile.

Maintain Visibility in Your Followers’ Feeds

The new algorithmic model may reduce the number of times you appear in your followers’ feeds because your posts now only show to followers that Instagram deems will be most interested in them. This leads to another reason to use Instagram Stories.

While regular posts have to compete for a spot, the Stories of users you follow appear at the very top of your feed, with a colorful ring to indicate that a new Story has been published. This feature enables you to stay top of feed—and mind—for your followers.

Connect with Your Target Audience

Since your Story vanishes in 24 hours, there’s no point in spending time and effort on professional looking or high-quality photos. The photos are meant to be raw, real, and relevant to the particular moment. The reason businesses use this type of content is that it humanizes your business and gives it transparency, which allows your target audience to connect with you on a deeper level.

Instagram Stories Benefits Your Marketing Content
Save and Repurpose Content

One reason people might not want to use Stories is that the pictures and videos disappear after 24 hours. However, in addition to being able to save pictures and videos from Stories manually, you can also set Instagram to save all Stories content to your camera roll automatically. Now your photos and videos are saved, and you have content to use later on down the line!

Enhance Your Content

Unlike pictures you post to your regular Instagram profile, those you post to your Story can be decorated with drawings, emojis, and text. These markup capabilities allow you to make your content more eye-catching or more in line with your branding. You can even tag people on Instagram Stories by putting an @ symbol in front of users’ names in the post description or comments.

Instagram Stories adds more freedom and flexibility to Instagram marketing despite changes in the platform and user behavior. With so many reasons to use it, why not try an Instagram Story this week?

I'll admit, I definitely struggle with this on my own account. I'll get this feeling of anxiety when I haven't posted anything in a few days. In a pinch, with nothing new to share, I completely understand the impulse to post an image that's a little off-brand or low quality, just to have uploaded something...

BUT, LET'S NOT GET CRAZY HERE...

If you recall some of the information that was discussed in this post. Here's what we know...

1. As a brand or business, we need to BE ACTIVE on Instagram to keep our followers interested + engaged. 
2. We can't just post all willy-nilly, off-brand crap, or we will risk seeing a lot of those followers jump ship. 
3. The best way to accomplish posting THE RIGHT content for your brand on a regular basis, is to schedule it in advance. 

STILL WITH ME? 

If you are (yay! thanks for hanging in there)...

You may already have a handful of ideas about the sort of photo or video content that you want to share, or that you already know works well. But, what do you do when you run out of ideas? How do you keep it interesting + still relevant to your brand without everything coming off super "sales-y"? What do you do when the posts start feeling redundant? #HALP!


Today I am sharing ten content ideas for you to mull over the next time you sit down to plan your posts. If your brain ever turns to mush (a constant problem with creative minds), you can reference this list of starting points. Think about your specific brand or business, and see if you can find ways to incorporate these concepts into your unique visual content strategy. 

Also read: How To Make Money On Instagram: 4 Ways You Can Earn Through Instagram 
How Brands Are Using Instagram Stories? 

NO 1. BEHIND THE SCENES

People are curious. By showing some of the work being done behind the curtain, you are tapping into their voyeuristic nature + allowing them to see something that's not often shared. Maybe you give them a peek at your home office or your business' back-of-house that's usually reserved for "Employees Only." You could share the progress of a current project, the making of a hair/makeup tutorial or take them behind the scenes of a photo shoot. Everyone wants to feel special + be granted VIP access, so this is a way for you to make that happen for your biggest fans. 

NO 2. HIGHLIGHT A PRODUCT OR SERVICE

If you're in business, you're most likely selling SOMETHING. Whether that's a physical product, or you offer some sort of professional service, you should find a way to show that off in an aesthetically pleasing way. The delicate art of being a business on Instagram is really in the balancing act of sharing + selling. Meaning, you can't just blatantly blast your advertisements in front of your followers faces 100% of the time and expect them to stick around. Figuring out how to showcase what you offer in a way that fits naturally within the parameters of a visual platform, (like Instagram), and doesn't feel like a constant sales pitch, is key. 

Also read: 
Five Awesome Ways to Use Instagram to Make Better Career Moves 
How to use Instagram for Business: 4 Key Steps for Beginners 

NO 3. QUOTE OR INSPIRATIONAL MESSAGE

Think about your business' core values, or your company's mission statement. Is there some way to use words, maybe through lovely hand-lettering, or smart font pairing, to convey its message in the form of motivational, text-driven images? Maybe you have a well-known tagline or catchphrase that people already associate with your brand. With these quotes + phrases in mind, you can create your own text images relatively simply with apps like Canva or Pablo. Or, if graphic text elements aren't brand-right for your business, you could still get really creative with how you share any message. Cut the words out of a magazine (ransom note style!), spell it with alphabet soup, or have an airplane write it in the sky... I don't know, it's your business, go crazy! 

NO 4. FLAT LAY OR STYLED IMAGE

The most popular type of photo on Instagram (aside from the selfie) is the flat lay, sometimes referred to like an outfit grid (for clothing related images). And, it's exactly what it sounds like. The product is laid out flat, and the photo is taken from an aerial point of view. You can create a flat lay image with ANY product, not just clothing. In fact, I wrote a post about 5 ways to FLAT LAY here. As always, think about your personal brand + how you can best represent your product or ideas with this sort of composition. 

Also read: 7 Ways to Improve Your Instagram Marketing 

NO 5. CREATE A CALL TO ACTION

An excellent way to engage + build community is by instructing your audience to provide you with a direct response. You could ask them a question with your photo + have them answer you in the comments, or inform them about your newsletter or most recent blog post, requesting that they visit the link in your profile. Create a contest or challenge + have your followers use a specific hashtag to track the engagement. Give your fans some instruction along with your images to create a more defined purpose. 

NO 6. START A WEEKLY SERIES

Once you get into the groove, you may notice some photos seem to get more likes + comments than the others. If you track your analytics through a site like Iconosquare, you can find out what type of posts are most popular on your feed. Using that information, try dedicating a particular day to a more modern concept or photo theme. Think #throwbackthursday or #motivationmonday. This will help to take some of the planning off of your plate because the content for a particular day will always be the same theme. Come up with a specific hashtag for your series + allow your followers to participate as well. And this leads me to my next content idea... 

NO 7. USER GENERATED CONTENT

This one is utterly fantastic because it requires VERY LITTLE WORK on your end. If you can get your followers to engage in your CTA (Calls To Action), or contribute to your weekly series, then you can turn around + use the photos that they create (with their permission, of course) on your own feed! All you have to do is track your hashtags and scoop up the photos created by your fans, to re-post on your account. This is awesome on a couple of levels. First, you now have totally free content that you didn't have to create on your own (saving you a lot of precious time). And second, you can now give some of your loyal followers a huge public shout out! They feel good, you feel good. Everyone is virtually hugging, UGC wins. 

NO 8. COMPANY CULTURE

If you are a solo-entrepreneur, it's probably pretty easy to "seem" human on social media, because, duh, you ARE a human. Your audience is most likely aware that it's just little ole you, running the whole dang operation. They see you as a person, and can easily relate to you on a personal level. But if you own a company with multiple employees, operating under a company name, being seen as "human" on social media becomes a bit more challenging. However, with the right content strategy, it's not at all impossible. Businesses, large + small, can use Instagram to showcase their talented employees, share how they give back to the community, highlight causes they support and offer an inside look into what they are all about. People like working with + buying from PEOPLE. Opening up + sharing those culture-centric pieces of your brand builds trust and shows authenticity. In turn, it might actually end up being why customers choose to do business with you, as opposed to a similar brand that hides behind their company logo. 

NO 9. SHOUT OUT 

Social media is really about being social and creating community. That is why it's best to only use it for promotion + business about 1/3 of the time. The other 2/3 should be about the sharing the culture of your brand, engaging with your followers, + celebrating others (perhaps in your same field) that you look up to. Think about someone who inspires or motivates you + give them props on your own feed. Maybe you took someone's webinar or just learned something precious from another blogger or business owner. Posting about people you admire on your account is a way to give them applause and say thank you, and it also allows your followers to discover them. 

NO 10. RECOMMENDATION

A good recommendation can go a long way. You can share a product review, post an excerpt from a book you just read or recommend a podcast that you love to listen to. Sharing information like this, not only adds value to your post, but it also allows your audience to discover a little more about who you are. Of course, like all of the suggestions listed above, you'll want to ensure that you are giving the right recommendations for your target audience. What you share should always align with your core values and relate back to your brand on some level.

Instagrammers are making money online without effort. Just like Vloggers, Bloggers, every single snap they posting on Instagram are earning cash for them. If you know how to do it, and follow the proper way, also you can become a money crusher on Instagram.

Many Instagram user making serious money by becoming a brand ambassador and affiliate marketer. Yes, all the stories about the Instagram money you hear are real and very true. 

What it takes to earn money on Instagram? 

You must have a valid Instagram account and followers. Without fans, you are valueless to brands and market. Grow your followers and become a brand ambassador to earn money on Instagram. It only takes a few weeks to getting paid. 

How Many Followers Do You Need?

A common question I here every time I recommend someone to earn money on Instagram. It depends on your niche, followers activities. But you don't need to have a million followers to start making money. You are good to go with a thousand real followers. 

• If you are choosing a niche similar to fashion, beauty, food, weight loss, then you have good chance to earn money quickly. Because these niches are most popular on Instagram. 
• If you have 50K fans but no engagement then what is the value of your Instagram followers?
• You need real followers with regular engagement. 

Still not sure what to do? Well, it's the perfect time to join and grow an audience on Instagram to earn some extra money. This will also make you famous on the Internet.
Also read: 
5 Steps to Promote Your Business on Instagram
5 Awesome Ways to Use Instagram to Make Better Career Moves

How much money you can earn on Instagram?

Famous Instagram accounts are making thousands of a single post. With 5000 followers, this Instagrammer earned $2350 for each post. Isn't it amazing? Yes, you can be one of them. 

How to Make Money on Instagram

You can earn money on Instagram in many ways. It depends on your content, audience, the level of commitment and the brand you work with.

• You can earn by posting sponsored post for the unique brand, who want to be available to your followers.
• Become an affiliate marketer. Promote products on Instagram and earn a commission when someone buys products through your link.
• Become a good photographer. 

So let’s start making money with the most common method of Instagram monetization: collaborating with brands as an influencer.

Work With Brands on Sponsored Posts

You need to become an influencer. An influencer is an individual who built an online reputation by online social activities; i.e. sharing excellent contents with the audience. Brands are looking for strong influencers to market their service and products. Expert influencers are trusted for developing brand authority. Many brands need help from influencer to get their product sell and doing it continuously. 
Brand are not only looking for your Instagram account followers and engagement but also the seek for you audience trust. 


All kinds of brands are working with influencers as their marketing strategy. 

It's tough to maintain your earning as a brand influencer and integrity as a creator. You should not rely on Instagram income to stay sticky, transparent. You should give an honest review always, just damn care about the money. But if you really need to earn money for living, then you should be careful and follow Brand's instruction. 

You have full freedom to choose a brand for promoting on your account. Before you start working with brands, read their terms and payment conditions. Make sure you are eligible to get paid.

How to Decide What to Charge as an Influencer

Generally, influencer deals involve the creation of contents. An Instagram video or post and they will permit the brand to use the contents of Brand's own site or in an advertisement.

Most of these deals are negotiable. A deal can be only one post or a series of post as a campaign in exchange of money, a service, a free product, a gift, etc. 

What to remember when negotiating with a brand?

• The brand will access your content.
• You are offering your audience to the brand.
• You are one of the popular social media influencers, and a brand is going to use your value on it.
• Brands will get usage rights.

A survey of 5000 Instagram influencers found that 42% user charging $200 to $400 per post. You should know how to negotiate with brands to hold maximum value.

How to Find Brands to Work With

Brands will get you if you are a big Instagram influencer. But what if you are in beginners level of influence marketing? You should look for brands that may work with you. Think realistic, Apple Inc won't collaborate with a person who has 10K followers. 
You should try to reach brand by offering a small deal directly. Also, there is influence marketplace to list yourself. Be enlisted there and increase your value.

Instagram influencer marketplace list:

• Shoutcart: You can sell a “shout out” on Instagram on behalf of a brand. Doesn't matter how much followers you have. 
• Fohr Card: This website allows you to connect your Instagram account, YouTube Channel, Blog, and other social platforms. This will help you to create an influencer "card" for showing your different profiles with total reach. So brands will find you easily. Also, you can browse brands profile to see their requirements and market reach.
• Grapevine: This website set a minimum follower requirements. You can be enlisted once you have more than 5000 followers. It's an excellent opportunity to get in touch with like-minded brands.
• Crowd Tap: This service available only in the U.S. You can earn smart income by creating small content. It's ideal for less popular accounts.
• indaHash: Get paid by posting on Instagram with specific hashtags. You must have 700 regular engaged followers. 

Sounds good hah? Join today and start earning on an Instagram account.

Add a #sponsored post hashtag for disclosure. This will help you to remain your audience trust. Making clear about a sponsored post does not affect consumer 
***

You can find sponsored post examples by searching with #sponsored hashtag. Check this post below:

@huntforstyles post about fashion and style. This account partner with Puma.

Feeling comfortable yet stylish in my new evoKNIT sneakers by @PUMA @PUMAwomen 💜👟! Gotta say athleisure keeps getting better and better! Right?! #ForeverFierce #sponsored

A post shared by Gina Ybarra (@huntforstyles) on May 26, 2017 at 1:21pm PDT

Become an Affiliate

When you become an affiliate marketer, you need to promote brand products for sale. It needs a little more hard work than an influencer. Generally, an affiliate has a unique referral link to track traffic details and sale history. Instagram only allows a link in profile bio. So you can not link back to a product from your Instagram posts. This is why you need to focus on making better image and videos to attract customers. 

There are many good affiliate program:

Consider joining an affiliate network to make money. Most big companies have an affiliate program. Below is a few site that allows you to earn money by selling other's products.

• ClickBank: One of the biggest affiliate platform with a tier-based commission. It's free to join and open to everyone. Bets payment option is PayPal.
• Amazon's Affiliate Program: The best choice that pays out a 10% commission. World largest market, tons of products, user-friendly and a customized online store for every affiliate. Best payment method is ACH bank deposits. (Get a free U.S Bank account with $25 Bonus and a Prepaid Debit Card).
• RewardStyle: This network offers 20% commission. This platform is invitation-only. Anyone who posts content related to fashion and lifestyle may join in this network. 

Tip: Affiliate links looks ugly and terrible to remember. Use an URL shortener service like bit.ly or goo.gl to make URL short and eye catchy. Use your affiliate link in Instagram bio. 

On August 2, 2016, Instagram announced a new feature: Instagram Stories. Companies now have the opportunity to get closer to their target audience and get into their tight circle.

Already used daily by 100 million people (about 500 million regular users), this new feature to upload photos that disappear within 24 hours. Thus users can give an overview of their daily life to their subscribers without the picture being on their profile.

While Instagram had become the privileged place to post its most neat and worked clichés, this update makes it possible to render to the social network the notion of instantaneous, present in its name.

But apparently, the similarity with Snapchat did not escape anyone!

Instagram Stories or Snapchat?

Snapchat, for more personalized content

The social network constantly reinvents itself to allow its users to express all their creativity, and create snaps in their image. Added filters, emojis, and more recently Emojis to the image of the user ... As many opportunities to build individual photos. And this, the brands have understood, especially with the Geofilters and effects on selfies. For a product launch or during a particular event, many have been offering filters, which the snap chapters have resumed with fervor.

For his part, Instagram is more rudimentary, proposing only the addition of text, color filter, and the possibility of drawing on his photos (nevertheless with a pen neon effect!).
Also read: How To Use Instagram For Business Marketing Success

Instagram, to reach a larger audience

While Snapchat is mostly used to interact with its close relations, Instagram has always allowed to follow and interact with celebrities, media and brands. The addition of Instagram Stories will enable these high audience accounts to disseminate their ephemeral content to a larger community.

And this seems to be the asset that Instagram wants to put forward in its next update: the addition of Stories in the "Explorer" section. This part is dedicated to the recommendation of photos and videos, which according to Instagram, are selected based on the tastes of the user, the people he follows and publications he loves. 
Revealed by the media Techcrunch, this recommendation Stories would be built on the same criteria as photos and videos. It would allow these ephemeral contents to be seen by people not subscribed to the account but potentially interested in its contents.

So the two social networks each have their differences and benefits, the choice of which depends on your strategy. Instagram Stories being still quite new, new features should come up to improve the experience and customization. To follow closely!
Also read: Five Awesome Ways to Use Instagram to Make Better Career Moves

What uses for businesses?

If you followed our advice to get your business on Instagram and you know how to leverage its algorithm, then you have a real community behind you and who loves you, who is waiting for your Stories! But what to offer them? We have gathered for you some ideas of contents:

Show the life of your company:

Make room for spontaneous content in your stories! If you work in dynamic offices, have a corporate event, or are in a conference, share it with your audience, and give a human face to your brand!

Share the backstage of your publications

You have spent more than an hour on your photo so that it is as beautiful as possible: layout, decoration, lighting, everything is there; You even asked your model to take more than twenty different poses. It would be a shame to summarize all this work in a single photo, why not use the stories to spread the "making-of" of your contents? This is the perfect opportunity to share your Instagrammer skills and a healthy dose of self-mockery!

"Instagram Stories Takeover"

Instagram Takeover is a well-known technique, where a celebrity, blogger, influencer (or even a cute little animal) takes control of a brand's Instagram account, to offer its own content for a particular period of time. The Stories will make it possible to enhance the experience by showing how the person appropriates the account of the brand, its inspirations, its interactions with the community managers.

Make demo videos: 

The Stories allow you to offer longer video content, the videos linking automatically. Take advantage of it to make presentations and demos of your products. Of course, avoid being too down-to-earth, where your audience is likely to make the legs around his neck. 
For example, you can present unique tips to make the best use of your products, or offer off-the-shelf tutorials. It's up to you to see the tone of your brand!

Create an Instagram business account to take advantage of this social networking tool. You can use Instagram as a marketing tool to promote your business. 

With 400 million active monthly users, Instagram has become the ideal social network for sharing photos and videos. Each day more than 80 million photos are published and 3.5 billion likes are exchanged.

It is a fascinating channel regarding commitment, with a strong popularity among digital natives, those people born after the 1980s, who will be the decision-makers of tomorrow.

In this article you will discover how to start their business on Instagram and how to produce compelling content regarding commitment, not to mention how your watch on this social network.

1 # Create your Instagram account

So you decided to create an Instagram account for your business, congratulations! But now, where to start?

First of all, you will have to choose an account name. The most obvious are to choose your company name or a name that allows for direct recognition of your brand.

Complete your profile with a photo of your logo, offices or products, as long as you identify your brand, and fill in your description with a short informative text about your company. In this bio is an element that will be decisive to redirect your public to your site: the link. Because Instagram does not allow you to insert clickable links in the description of photos, the bio of your profile becomes the only place to encourage your subscribers to visit your web page.
Also read: Five Awesome Ways to Use Instagram to Make Better Career Moves

There are two ways to use this link optimally:

A permanent link, which will return to the page of your most relevant site: presentation of your products, your spirit of enterprise, it will depend on your strategy.
A link that will change regularly. Do you have a blog or frequently have news to share? Instagram can be a good way to highlight these contents. Publish a photo related to this story and indicate in the legend that the link is in the description of your profile, link that you will have updated.
Whatever the strategy that works best for you, consider shortening your links, to lighten your description!

If you want to open several accounts for your business, as the industry or geographical area, Instagram recently introduced the ability to manage multiple accounts using the same profile.Enfin, remember to connect your Instagram profile to your page Facebook if you have one. Nothing like a little cross-channel to gain visibility!
Also read: How To Use Instagram For Business Marketing Success

2 # Define your content

Before posting anything set an editorial line, which will guide your content creation. What topics to address or avoid? What tone to adopt? What type of content to offer? The goal of this editorial line is to retrace the tone of your brand while taking advantage of the tools of Instagram. It can, of course, be flexible, and adapt according to the success of your contents and the trends that seem to you timely.

Your content must meet 3 of the most important criteria: Quality, Creativity, and Relevance.

Quality:

Mind the quality of your content. Your Instagram account will be a real showcase for your business, and if your photos are blurry or the sound of your videos saturates, your subscribers will quickly decamp.

To make good pictures it is not necessary to equip a professional SLR, the smartphones produced these days are equipped with cameras of a quality quite suitable.

Moreover, these have the advantage of often offering the possibility of taking pictures directly in square format, preferred form on Instagram. You will have a direct overview of what will be on your photo at the time of taking it, without having to crop it.

And the work does not stop once the picture is taken! Your photo can be improved before being posted. Many applications exist, here is a small non-exhaustive list:

• Edit your photos: these apps offer effects that Instagram does not have, frames, filters and other original effects, there's something for everyone! Afterlight, Snapseed, Photo Editor.
• Colorize parts of your photo only: Color Splash
• Add text to your photos: PicLab and Typic
• Insert emoji and stickers: Line Camera
• Create collages of multiple photos: Layout  and  Pic Stitch
• Make GIFs: Boomerang
• Taking photos with long exposures (ideal for light painting type pictures): Long Exposure Camera 2
• For copyright reasons, you can insert your logo and your signature on your photos: iWatermark

With every photo editing, you will find an application that will help you. After all, there are many applications to insert animal heads on our pictures.

Creativity

Instagram is not your catalog, do not just show your products, be creative. Many brands use the social network to promote a lifestyle and showcase its consumers.

Do not hesitate to visit photo sharing sites like Pinterest or Flickr to find ideas. Drawings, stop-motion or panoramic videos, any type of visual content has its place on Instagram, and many brands benefit, so why not you?

You can express your creativity as much on the background as on the form. The smartphone, compact and mobile, is a camera that offers more possibilities than you imagine, as illustrated in this video. Duplication, macros, underwater photos. It's up to you to find your own tricks!

Relevance

Your unlimited creativity must still serve your brand. Your photo or video must remain linked to your brand universe. This need should not hinder your creativity, but feed it!

Among the brands that operate best products to offer the very visual content, the Pilot pens are a perfect example. Their Instagram account features their different pens with drawings made by them.

# 3 Engaging Your Community

The goal of your presence on Instagram is to build a loyal community around your brand and to gain visibility.

Start by offering content that your community will appreciate. Fortunately, science is there to help us. The far-reaching study of Yahoo Labs and Georgia Tech has focused on the impact of Instagram filters on commitment. As a result, photos published with a screen generate more engagement than filters, especially those with warm hues, which increase exposure and contrast. Equipped with the right filter, your visuals have 21% more chances to be seen and can generate 45% more comments. The study concludes that those to be favored are Mayfair, Rise, Valencia, Hefe, and Nashville, while Lo-Fi and X-Pro II are to be avoided.

Simply Measured analyzed Instagram accounts of the 100 largest brands by Interbrand and drew several conclusions about the commitment that generate these brands. First of all, despite the increase in the publication of videos, photos remain the most engaging content type. Then, 7 of the 10 most used hashtags in 2015 are created by brands with #BMW and #MercedesBenz leading. Finally, the emoji Heart is the one that generates the most commitment, which explains why it is the second most used by brands.

From this study and from our own experience, we have written for you a few best practices to engage your community on Instagram:

• Use hashtags: Hashtags (or word-sharp for the pickiest) are an essential factor regarding visibility. Find the right hashtags for your content and audience. Use generals (#fun #mode #selfie #instamood) and hashtags trends related to news, event, and your content will have a much better visibility! But limit yourself to 15 hashtags, or your subscribers will graze the #indigestion.
• Create your own hashtags: to give your audience a way to identify themselves as such, generate hashtags in your name. You can create them for your marketing campaigns, events and news. The hashtag is also very useful to launch competitions on Instagram. For example, encourage your subscribers to post a photo of them according to a theme related to your brand, using a hashtag unique to your competition. You will gain in visibility and competitions are always a good way to retain your audience.

Locate your content if you want to target a very particular geographic area, Instagram offers to find your photos and videos, feel free to use it as often as possible!
Also read: How to Build a Branded Instagram Feed

• Like, comment, mention: the relationship between you and your subscribers is not one way, show them your interest in them. Love and comment on their content when they are relevant to your brand, and mention them in the comments.
• Make your subscribers stars: nothing like a bit of marketing ego to engage your brand ambassadors! If a customer publishes a visually appealing photo of your product, post it on your own page by thanking it directly (after asking permission!) The customer in question will be grateful to you, and it will inspire your community to Identify you in their contents.
• Speak directly to your audience: You are interested in the opinion of your customers in your photo captions. Ask them questions, or give them hidden texts ("I never leave without my ___") and let them respond in the comments. In addition to generating comments under your publications, this will allow you to have a direct feedback on the appreciation of your products by your audience.
• Use your partner: you work with many suppliers and partners? Do a little cross-promotion and enjoy your visibility! For example, you will sell your brand in a new shop. So make sure your products are available in this shop by mentioning it on Instagram and ask them to do the same. Unity is the strength!
• Submit exclusive content: Instagram your audience wants to feel privileged, create the only dedicated to this social network content and do not connect all your photos on your Facebook or Twitter page.
• Be regular: the board last but not least. Be constant in your frequency of publication. Find the one that best suits you and settles there. To help you know where you stand, create an editorial calendar dedicated to Instagram and plan your publications ahead of time.

Finally, always keep in mind that your goal is commitment. Submit more content on your community than on your product. Put forward your audience, your vision, your team, and you will gain sympathy and authenticity.

# 4 Watch Instagram

Want to know in real time what your content is about? Understand the impact of your Instagram account? Know the trends of the moment to exploit?

Then, you will have to set up an active watch of the social network. It will not only help you understand the public's feelings, but it is also a good way to always improve your content creation.

By monitoring data such as your subscriber growth, the number of mentions, likes and shares and comparing them to those of your competing brands, you will know where you stand in your market.

To analyze Instagram content according to a specific theme, to identify trends to follow and evaluate your brand, many tools are available, such as the Locowise service.

# 5 Inspire yourself from the biggest

Whether we are a start-up just born or a well established SME, we all have interests to look at what is done elsewhere to be inspired. Large multinationals have managed to create a large community on Instagram, which keeps growing.

Here are some lessons to be learned from these accounts:

Use the emoji as Starbucks

Starbucks can boast one of the most engaging Instagram accounts. And this can be explained in part by their use of emojis. By linking them directly to the content of their photos, Starbucks offers content that seeks to appeal to the emotions of their audience.

Be cool like MTV

MTV is definitely an account to follow if you want to associate a lifestyle with your brand. GIFS, Memes, MTV offers content that fits perfectly with its young audience. Nothing surprising coming from the television channel who knew how to redefine the fresh for years.

Master the cross-channel as Louis Vuitton

The luxury brand has totally integrated Instagram into its communication strategy, to offer its subscribers, not pictures or videos, but user experiences. With the creation of a site dedicated to their Instagram account, where you can learn a little more about each of their posts and the promotion of their other social networks, Louis Vuitton offers content that does not stop Only at Instagram.

Repeat as H & M

If you want to redirect your subscribers to your site, H & M is an example to follow. The brand mentions in all its posts a short link, hm.com/life, which refers to a lifestyle webzine. Keep in mind that the link must be brief and memorable, as it will not be clickable in the description of your photos.

 Highlight your teams like IBM

Instagram is the ideal platform to uncover behind the scenes, and IBM understands that. The brand regularly publishes photos of their teams at work, testing new products or developing IT, and its subscribers are delighted to see the back of the decor of this company. It is an exercise that also helps to strengthen cohesion within your business.
Also read: 7 Ways to Improve Your Instagram Marketing

Once your Instagram strategy is defined, find your own examples to follow, to inspire them, and who knows, to surpass them!

Now that you know everything, you have no excuses for not publishing your best photos on Instagram. You can also find us on our account @nashasinc. 

If you enjoyed this article, feel free to share it. Also try the rest of this section: Advertising on Instagram: Your turn!

Deleting an Instagram account page is no easy task. Instagram delete account page can be done on mobile phone or desktop, you just have to follow below steps.

If you have decided to close your Instagram account, you will be glad to know that although the process is not as simple as one might believe, you can actually close it from a cell phone or computer. Once you do, your account information, your content and your data will also be permanently deleted.

Warnings before you delete Instagram account

You can not deactivate your username and activate it again later. Once you delete your account, it will be gone forever.

Tips to know before you deleting Instagram account

Before closing your account, remember to download any photo or video you want to save.

How to delete Instagram account on a phone

1. Select the Instagram application to open it. 

You can not close your Instagram account directly from the "Edit your profile" menu, but you can do so under the "Help" option located in your Instagram configuration.

2. Open your profile. 

Your profile or your account is where all your photos and publications are; You can access it by selecting the person-shaped icon located in the lower right-hand corner of the screen.

3. Select your Instagram settings. 

You will find it in the upper right corner of the screen; On an Android phone, this setting has three horizontal points.

4. Choose the "Helpdesk" option. 

This option should be found at the end of the configuration menu, in the "Help" section.

5. Select "Account Management". 

This will take you to a menu with various account options, including the option to close the account.

6. Choose "Delete your account". 

This will take you to a page designed to close the account

7. Select "What do I have to do to remove my account? ". 

Although you do not need to read the content of this page, doing so will give you a good idea of the consequences of closing your Instagram account and the alternatives you have at your disposal.

8. Go to the "Delete account" page. 

You will find this option in the first step of the page.
You can also select "Deactivate the account temporarily" if you want a less permanent solution. You always have the option to re-open your account in case you decide to do so.

9. Enter your username and password. 

This will verify your intention to close your account.
Select "Start Section" to continue with the "Delete Account" page.

10. Choose a reason why you're closing your account. 

To do so, select the bar at the bottom of the page, under "Why are you going to close your account?"; You can choose a reason from the drop-down menu.
Select "Done" to proceed.

11. Enter your password again. 

This should be found at the bottom of the page, under "To continue ..., enter your password".

12. Select "Permanently delete my account." 

After doing so, your account will be permanently deleted, along with all relevant information and data!
You should know that if you would like to rejoin Instagram at any time, you will not be able to use the same username you had in your account.

How to delete yourInstagramm account on pc

1. Open your favorite browser. 

Although you can not close your Instagram from your account, you can do so by accessing the "Delete your account" page. You should know that closing an account is a permanent action, that is, once you do, you will not be able to access your username or any content from your account again.

2. Go to the Instagram page to close an account. 

If you have not yet logged in to Instagram, you will need to enter your username and password to access this page. 
You may have to click "How do I delete my account?" And then click "Delete account" again from the drop-down text.

3. Read the short description to remove an account on Instagram. 

You will see a link to temporarily disable your account; If you are looking for a less permanent solution, click on this link.

4. Choose a reason why you're closing your account. 

To do so, click the field next to "Why do you want to delete your account?" And choose a reason from the drop-down menu.

5. Enter your password again. 

You can do this on the "Re-enter your password" side, below the reasons for deleting your account.

6. Click "Permanently delete my account." 

This will completely remove your Instagram account!

Since the beginning of Instagram, its goal was to create a comfortable space for everyone. You don't need to be a celebrity to improve your career with Instagram marketing. What are the advantages of using Instagram? Many young talented women building careers through the photo-sharing social network, Instagram.
Most of the digital marketer, blogger are using Instagram for business and as a part of your social media strategy. 

Sorry for LinkedIn, but the social network of business contacts he has gone a fierce competitor as a speaker to find work or sign candidates, especially among millennials: Instagram.
Also read: How to use Instagram for business effectively 

Parallel to the excellent projection of the social network (more than 500 million users and adding up), foam grows the number of companies that analyze the profiles before hiring a candidate. If first scoured your Facebook page, now spend their efforts on Instagram.

"Social networks are taken into account when hiring a person, " says Elena Huerta, coach professional development, which continues its potential risk alerting us: "Most times serve to rule out candidates." So, if you do not want to lose the one that paints like the work of your dreams, attentive to these tips:

1. Naturalness

The proximity and familiarity that prevail in the application are also a double-edged sword: on the one hand, they offer a more complete portrait of our personality but on the other the chances of being friendly (or not reaching) multiply.
Also read: Seven ways to improve your Instagram marketing

"A resounding yes to publications in which you talk about your hobbies. Where you enjoy your family and friends (a photo party at 6 AM in the morning is not a good option, but it is a paella or cottage), Of a book that has made you crazy, the concert of your life, sport, etc." recommends Huerga.

3. The language

Spelling mistakes, insults to the scriptwriter by killing your favorite character or jokes (too black, too green or too bad) can play against you. Also the opposite assumption. As Huerta explains: "Very formal communication is not very well received in social networks. It is better to always use a language close to it without falling into school."

4. Networking

Instagram is primarily useful for making contacts. We must mix images related to our professional career (link to our blog, ideas, influences, projects in which we work or companions that we admire) and our private life, which transmit closeness.

5. Hashtags

Since the hashtags are trackable, we can also build our network based on shared interests. Connect with those who congregate in tags similar to yours and your interests.
Also read: 200+ Most popular hashtags on Instagram