Blogging is one of the most popular ways of making money online. Basically, a blog is a personal website that contains commentaries and opinions including information on highly specific niches such as starting a small business, home and interior design, finding a job and easy weight loss regimen to name a few.
Not everyone can achieve success in the blogging world. In fact, more than 90% of blogs over the Internet do not earn substantial revenues to even cover hosting and domain fees. Success in the field of blogging remains elusive and requires a lot of patience and dedication. Moreover, it is more likely that those who do not succeed in the blogging world are those who have committed these simple mistakes that are preventing their blogs from taking off.

Reason 1: Poor Keywords

Insufficient or worst lack of keyword research is one of the biggest reasons why most blogs fail to earn revenues. Money is lost or gained by those who understand how search results affect the productivity of your blog. Effective SEO strategies call for proper keyword research to achieve maximum search engine results.

Reason 2: Low quality website content

Remember that you’re working with a blog and its main focus should always be to provide information for your followers. Low quality web content is another major reason why many blogs fail. With recent changes such as Google’s Panda Update, the need for quality was further emphasized. Web content should be full of insights, grammatically and factually correct and should have the ability to entertain and engage readers.

Reason 3: Ineffective marketing techniques

Ineffective marketing techniques can really spell the difference between success and failure in blogging. The Internet itself has provided numerous platforms from where you can market your blog, so there isn’t any issue with marketing.
Marketing techniques that are popular in the Internet include article marketing through directories like Build My Rank and Ezine and social media marketing through sites like Facebook, Twitter and MySpace.

Reason 4: Your blog doesn’t have a niche market

Not having a niche market can be detrimental to your blogging career. Having a niche market means that there are people who are always willing to listen or read your work – niche market are the grassroots foundation of successful bloggers.

Reason 5: You’re only relying to one stream of income

Relying only to a single source of income can also be one reason why you’re not earning money from your blog. Without a doubt, Google AdSense is the most popular and most hassle-free way of generating income from your blog.
Unfortunately, you’ll need a lot of traffic in order to really squeeze earnings from your blog. Apart from Google AdSense, you can also earn money from your blog by offering ad spaces to private firms or by selling small downloadable items like eBooks, software and CDs and DVDs.

Reason 6: Poor placements of advertising banners

The poor placing of advertising banners in your blog might also be one major reason why you’re not earning from your blogging efforts. Play and experiment with your blog’s layout to find out the most profitable placement of advertisements.