Snapchat VS Instagram? Choosing Instagram vs. Snapchat shouldn't be a challenge when each social networks has its own unique advantages. Both visual networks Snapchat and Instagram currently fighting each other off the rank. The infographic shows now based on analysis, who is the real winner.

What is Snapchat?

You've probably heard about Snapchat. It's the popular mobile app that allows you to send videos and pictures, both of which will self destruct after a few seconds of a person viewing them. Snapchat is also a fun messaging app.

What is Instagram?

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
 Both visual networks Snapchat and Instagram are all the rage and have already found their way into the advertising industry. Both platforms have hundreds of millions of users, but which is growing faster, which is more relevant? The infographic is next to these insights also shed light on other important clues for marketers.
Fast-growing platforms and changing audiences
Recently announced Instagram that the platform now has half a billion users, of which 300 million use the app daily. What has not been announced, the 2013 and steadily decreasing user engagement. The commitment is one of the most important vital functions Instagram why part of the company and the user nothing is left upturned, this increase again: Whether using the introduction of an algorithm or the call push switch messages (which is relatively sinnfrei). Anyway, Instagram has seen a user increase by 67 percent in the past 18 months.
Snapchat however, is a relatively new app with currently 150 million daily active users (DAU). Users of the app are on average quite young, younger than the Instagram community. The commitment on Snapchat is high, but makes the app so far no reasonable metrics for advertisers available. Nevertheless Snapchat seems to be no short-term hype, but also enjoys this country a rapidly growing popularity, which seems apparently to be of longer duration. Thus, the platform could also include a 18-month period recorded a more than 100 percent growth and is thus clearly ahead of Instagram.
Finally, however, it comes in choosing the right networks not to the rapid growth of, but whether the target group is on the platform and can be reached there. Yet are the data-driven infographic of jump shot some important insights into both platforms, which are quite interesting for advertisers.The main takeaways for marketers:

    Instagram is currently growing fastest in Russia (94 percent) and Indonesia (72 percent); The growth of Snapchat is however that all those countries stable (around 65 percent), with the exception of France (76 percent).

    After Snapchat long time rather spoke a very young audience, more and more older users think now access.

    While women were drawn over a longer period rather Instagram, they open now for Snapchat.
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