It is frustrating to see how dominating big brands are as they suck up all the page results on Google. Seriously, they occupy the first three pages which are the primary ones, leaving other miniature and medium brands to be satisfied with the remaining search pages. If you feel they are hard to outrank, then you are wrong. It is not impossible to dethrone them from the top search pages; all you need is good marketing strategies.

(E Commerce Shopping)

What you need to realize is that if you want your brand to become popular among people, SEO tactics solely cannot deliver the required results. You need to give importance to social media strategies too. Online platforms like Twitter, Facebook, Snapchat, Instagram, and others are the major ones where people interact and the perfect avenue for brands and e-commerce. 

Also read: Snapchat vs. Instagram: Which platform is better?

So, what’s the big deal about social media? It provides you the ability to go where your potential clients are, get their attention and create awareness about your products and online store. Plus, it provides you the leverage to be in the competition among the faceless giants of e-commerce.

No doubt, social media is important, and it needs to be a part of your e-commerce business and plan. For those potential businesses who want to grow and develop their online store brand and get new customers, they need to employ social media strategies in their marketing plan. But keep in mind that no two social media platforms are the same. So, where should you divert your attention? Try Instagram!

Also Read: 15 Reasons Why You Should Use Instagram

(Social Media Marketing Tactics)

Essential Tips To Optimize Your Business’s Instagram Account For E-Commerce

1) Add Your Link To Bio

Do you know your Instagram bio is one of the awesome places to put your clickable link? All you need to do is add the website link of your firm to the Instagram bio of your firm so that you can bring traffic to the site. You do have the option to add an Instagram caption to the videos and photos, but they will appear as plain texts. Your Instagram bio is the major key to bringing traffic from your social media to your online e-commerce store.

2) Uploading Raw Photos

The biggest advantage of Instagram is that it is purely a visual platform, and this is the major challenge too. According to Jim Squires, the Director of Market Operations of Instagram, this somewhat forces and pushes the brand to think what could happen if for their next campaign they cannot use any copy of online ads, then how will they enforce the brand campaigns.

(Uploading Raw Photos)

This is especially significant for Instagram advertising and it is same for the band’s Instagram efforts in general.  Each photo posted has to be worth a 1000 words. For Instagram followers, they reward attractive pictures. So, brands need to respond with emotion-filled and beautiful snaps of their products. This makes the customers enjoy the visual and emotional power it has and entices the desire to purchase the products and services.

3) Optimizing Your Photos According To Your Mobile

Various Instagram users access the platform through the small screen of their cell phone. So, you need to keep in mind that each content that you create must be optimized as per the device of the user. Also, the content needs to be attractive, have vibrant color, many background space, and good lighting.

4) Harnessing Hashtags’ Full Potential

One of the biggest marketing challenges of Instagram is the lack of links. Unlike Twitter and Facebook that rewards links, Instagram removes the clutter by not allowing users to add hyperlinks and URL in comments and description. But it does encourage hashtags, and it builds huge weight on hashtag which connects the Instagram followers to the larger marketing gimmicks of the brand. Using hashtags is easy and all you need to do is tap into the popular hashtags to get new followers like #love, #instagood, #photooftheday, #tbt, and more.

Make sure to use hashtags as they are significant for making connections between your brand and consumers. Hashtags help in aggregating photos submitted as marketing campaigns, creates more photo submission and converts an Instagram users from submitting photos to purchasing products.

(Hashtags)

5) Know The Schedule For Comments And Likes

It is important to engage with followers so that you can create a long-lasting relationship with them. You need to allocate a certain time to ‘Like’ and ‘Comment’ posts, monitor conversations about your brand, and reach to the influencers of your brand.

By being active on social media, you are trying to humanize your brand and creating a brand loyalty.

6) Posting Content Regularly

Do you know that active brands create robust and engaging communities on Instagram? You need to post once a day and ensure that your content is up-to-date and fresh so that it engages followers. Social media management is a 24/7 job. So, it will be better if you use an Instagram scheduler to post brand new content each hour of the day.

(Posting Regular Content)

Winding Up

Instagram is one of the most powerful channels for driving sales and developing your brand. Just by following these six tips, you will be right on track for aligning your Instagram strategies and e-commerce goals with the business goals.  

Author Bio:

Susan Smith is a writer at iDigic who mostly handles content related to social media marketing and using the social media platform to leverage brand awareness