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Getting your content into Google News is a powerful means to increase viewership and build authority for your brand. But transforming your marketing department into a newsroom can be challenging without the proper processes and resources. It requires daily publishing of compelling, relevant news content that adds value to the lives of those you’re trying to reach.

Every day, I receive a slew of Google Alerts in my inbox. These alerts show the latest headlines for keywords related to the topics that I write about. The same blogs appear over and over again in these alerts, which means that they are probably getting a ton of traffic from people who subscribe to their keywords.

So I set out to find how you can submit your blog to Google Alerts/Google News and receive massive amounts of traffic. While the process is easy, your chances of getting in are slim. Here’s why …

Google has strict criteria for what is and isn’t news. Your content must be objective news – no “how to” articles, advice columns or sales pitches. If Google thinks that your site is primarily used to sell products or services, they won’t accept your blog for inclusion in Google News. For a complete list of Google’s criteria and to submit your blog to Google News, click here.

If you don’t meet Google’s criteria but don’t want to remove your advertising from your blog, there are other ways to get noticed by Google. Here are some ideas:

1. Submit articles to blogs that are picked up by Google News.

While an article posted on your blog may not get noticed by Google News, the same article published on a blog that is regularly featured on Google News has entirely different odds. Subscribe to Google Alerts for keywords that you want to be picked up for, and see which blogs appear on a regular basis. Then, you can determine if you want to form relationships with any of these blogs and submit guest posts to them.

2. Publish press releases to major newswires.

If the bulk of your website’s content is ineligible for inclusion in Google Alerts, you can post a press release when you have something that Google may consider newsworthy. Using one of the major newswire services can increase the odds that your press release gets picked up by Google.

3. Follow SEO best practices.

Instead of trying to get picked up by Google News, you can focus on improving your content’s SEO to bring more targeted visitors to your website. Taking the slow and steady approach may seem frustrating at first, but it will give you better results in the long run. For some SEO tips, see “How to Create Google-Friendly Content that Increases Your Conversions.”

Whether you’re trying to get picked up by Google News or want to improve your regular SEO, the quality of your content is essential. In 2012, Google implemented some changes to give high-quality content better rankings. So, the more your target audience finds your content useful, the more Google will reward you.

Getting your content into Google News is a powerful means to increase viewership and build authority for your brand. But transforming your marketing department into a newsroom can be challenging without the proper processes and resources. It requires daily publishing of compelling, relevant news content that adds value to the lives of those you’re trying to reach.

What about you? Have you ever tried submitting content for inclusion on Google News? Do you feel that Google News coverage is essential for your business? Feel free to share your comments below.

Despite being an excellent browser, there is one thing that Chrome is still resisting, resource use. A problem that if in a desktop computer is already important becomes critical in laptops and convertibles, where excessive battery consumption could leave us out of play in the middle of the day.

Google, aware of the problems of your browser regarding resource management, is still working in this field and now the company says Mountain View has taken an important step in this aspect with the new version of Google Chrome, specifically version 57.

According to Google itself has indicated, this lower consumption of resources would be due to an improvement in the management of open tabs in the background, which were responsible for a third of energy consumption. In this way, with Chrome 57 will limit the individual tabs in the background individually avoiding that they make an excessive use of the processor, limiting its use to 1%, and RAM.

This new consumption limiting feature for open tabs in the background will not affect audio playback pages or use real-time controlled connections such as WebSockets or WebRTC, focusing only on the expendable processes of the environment open pages that If they impact the performance of the equipment.

Reduction of background consumption by 25%

From Google say that thanks to this improvement the browser would reduce the consumption of the tabs in the background by 25%, which would translate into a performance improvement and more than significant autonomy. We'll see if this time Google has hit the key and is able to remove to Chrome the stigma of eats-resources. If you want to download the latest version of Chrome, you can do it easily from the Google website.

In this article, we will outline some tips applicable to all local businesses who want to improve on SEO to improve their online visibility.

We start with the idea that you already have your Google My Business page created and verified. And now what we want is that our work appears among the first results. For that, we must improve our web positioning in the organic results of the search engine, and this is what we call SEO (Search Engine Optimization).

Local SEO then refers to the proper positioning of your site among the online searches that a user makes based on their current location. For example, if someone searches for "pet store" in London, they will appear all around you. That's where we want our pet business, in this case, to be among the first, right? Well, you'll see that it's just a series of logical steps to increase visibility, but we must give a little of our time and attention.

Google My Business Page Optimization

Business Information

Make sure you have completed all the required information about your business.

Categories

If the type of your business is not available, select the next one among the most relevant categories. But do not pick more than 2.

Business Description

This part is the one that nobody better than you could do since it is your business! Do not copy and paste the contents of your web page. Google does not like duplicate information, so try to create unique and compelling content. Also over time, Google is improving the details, so if at this time a category that suits the company is not available, try to describe precisely the service or product it provides.
Also read: 5 Tips on How to Increase Website Traffic Through Google

Images

It is one of the most important things since your GMB page is a window to your business on local results. So, take your time and add a logo, a header photo, and interior and exterior images.

Publish Occasionally

It is not about using the local business page as your personal social network, but it is important to create publications as if it were a blog. That is, keep the page alive and updated. Just as the company data is read by the Google robot, so are the posts and messages.

Recommendations:

• Create a good title and introduction that is engaging with the first information.
• Put the title in bold. To do this, put an asterisk * at the beginning and at the end *
• The first 160 characters will be treated as a meta description (the sequence of characters that is used to summarize the content of a web page in a very specific way in the results of the search engine).

Get feedback

Encourage users to leave comments. This in addition to improving your positioning, helps customers to decide for your business.

Create events

Being creative is critical, and any business, however small, can give to create events and meetings with consumers. Why not, (following our initial example of the pet store) create an encounter with lovers of cats, dogs or any other cause. Although this does not directly influence the SEO, it will attract people to your page later, and you will get comments, ratings and after all, let you know.

Well, once you are aware these steps, the next thing is to start putting them into practice. 
A tip: never underestimate the small details, because in these you will find the difference.

Google, a subsidiary of Alphabet Inc., runs the largest business world by selling online advertising space next to the results of Google search engine. The company is also one of the biggest buyers of these ads, which takes advantage to promote products ranging from their music service to their app store.

Google supports its growing list of hardware products, such as Pixel smartphones and Nest smart thermostats, placing them in the top spot of advertising next to their search results.

An analysis found that advertising for Google products or its affiliated companies appeared in the most prominent place in 91% of 25,000 recent searches related to those articles. On 43% of the occasions, the two most famous ads were products linked to Google.

The study, conducted by advertising firm SEMrush, examined 1,000 searches for every 25 terms, from "laptops" to "talking" to "carbon monoxide detectors." SEMrush did the searches on December 1 on a desktop computer and blocked the previous browsing history on the internet to prevent it from influencing the results.

The analysis shows that Google uses the dominant position of its search engine to boost other parts of its business and to gain an advantage over its competitors, including some of its primary customers.

A Google spokesman said the company has designed its marketing programs "consciously and carefully" so that they do not affect other advertisers.

An analysis reveals an apparent conflict of interest that is rarely mentioned in digital advertising, a $ 187 billion-a-year business. The leading sellers of spaces on the web, like Google, Facebook Inc., and Microsoft Corp. are competing with their customers for that space.

Google search results for "phones" almost invariably began with three consecutive Pixel model notices. The total of 1,000 searches for laptops started with an ad for the company's Chromebook model. Advertising for Smart Android watches appeared in first place in 98% of searches for "watches." The search for a "smoke detector," in turn, was spearheaded by two Internet-connected alarm alerts from Nest, a company owned by Google's parent company Alphabet. In all instances, the stores that suggested the ads were also part of Alphabet.

After sharing the result with Google on Dec. 15, much of the advertising went missing, including almost all ads from the online store. A second analysis, conducted on December 22, showed Google or Nest advertising in the first place of the search results in 19% of the time. Google did not want to refer to the disparity.

The company's practice of promoting the rest of its products and services in its search engine has not gone unnoticed by regulators. The European Union accused the company of favoring its service of comparison of prices in detriment of those of its rivals in the search results. Google has denied the allegations.

Television stations and newspapers have long used their means to promote company products, but they usually charge fixed prices, rather than auctioning spaces, and often place advertising in unused spaces. Internet giants sell ads through auctions, which means they compete with their customers, which can affect the prices paid by other advertisers.

Google conducts auctions for each appropriate search result, millions of them per minute. Companies that buy advertising choose the offer price and conditions. Google determines the placement of the ad by a secret algorithm that weighs the bids and the relevance and quality of an ad, partially calculated by its click rate and landing page, that is to say where users who click on the ads access.

Google stresses that when competing for ads, the rest of the advertisers are charged as if it is not participating, i.e., it does not inflate prices. It is one of the internal rules established by a company committee to minimize disputes.

Google emphasized that the only reason that the ads that promote their products appear in the first place of the search results is the quality of the ad and the price that Google is willing to pay. He added that his ads are also subject to a marketing budget.

The strategy, however, has a cost: Google no longer perceives potential revenue from the advertising it displaces.

Executives at digital advertising companies and analysts say that Google ads can affect the price, location, and performance of their customers' advertising. Advertising slots on many pages are limited so Google ads can cause others to increase their bids to compete for available slots. "It's clearly problematic," says AJ Kohn, director of a small marketing firm called Blind Five Year Old.

Google is the dominant digital advertising company and captured 31% of revenue last year, according to eMarketer.

Facebook, which ranks second in online advertising sales, says it participates in space auctions on its sites "just like any other advertiser." The social network promotes its products, such as the Instagram photo-sharing application, in the users' news wall, a source said.

Microsoft indicated that it competes with its customers "under the same rules of the game" for ads on Bing, its search engine.

Google operating system names (technically Chromium) one of the best OS; Google has designed Chrome OS (not to be confused with the Chrome browser), you can set up without leaving Windows.  

Which operating system would you choose for your new system?
Depending on your need you can use your preferable operating system, this can be windows 10, Linux, Google OS etc.

What is a Chromebook?

A Chromebook is a laptop of a different breed. Instead of Windows 10 or Mac OS X, Chromebooks run Google's Chrome OS.

Why It's Time to Take Google's PC Operating System Seriously

For most of my working life, I have used Mac computers at home and Windows at work. But a couple of years ago, intrigued by the winds of change in computing - from the desktop to the cloud - I decided to give the Chromebooks, the laptops with the Google operating system a chance.

To my surprise, I currently use Chrome for all my non-mobile computing operations. Thanks to a continuous improvement in its usefulness and power, I am increasingly convinced that it is the future of computing.

This opinion is gaining followers. During the first quarter, sales of devices with the Chrome system in the United States outperformed those using the Apple Inc. Mac system, something unheard of. Chrome-based devices account for 2.5 percent of global desktop PC sales, according to Linn Huang, director of research at IDC. But the firm expects sales of devices with Chrome to increase nearly 30% this year in the US, exceeding the overall growth of the PC market.

This is why I agree: for most of the activities that people need to perform on a computer, Chrome is better. The operating system was designed to reside in the cloud, basically, a machine running a web browser. As a result, it does tasks that other operating systems do not do, but that we take for granted on mobile systems.

Chrome is fast, even on relatively weak hardware, which is why a Chromebook can cost less than $ 300 in the US. Like a mobile operating system, it is updated automatically. But unlike other systems, such updates are invisible, unavoidable, occur only in the background, and it seems that they never slow down the machine.

None of this is a product of chance, says Rajen Sheth, director of product management for Chrome. "What resonates with users is simplicity, security, ease of sharing and speed," he insists.

Chromebooks have had great success in the US educational market. In schools, their sales surpass those of the rest of the combined devices, thwarting Apple's offensive to advance the educational market with the iPad.

The next step is to jump from schools and fans like myself to the business world, a segment long dominated by the Windows system of Microsoft Corp.

Sheth points out that Chromebooks will be successful in part because of its ease of administration. It seems that Google has learned a lot since it launched Chrome in 2011 when it proclaimed that 75% of corporate users could switch from Windows to their operating system.

A key lesson has been to know that to enter the business market, technology companies have to satisfy information technology professionals, who select or help select suppliers. Since the end of 2014, Google has introduced Chromebooks for Work, which offers important features for IT managers, including security measures, including virtual private networks (VPNs), single sign-on, and digital certificates. The package comes with a new source of revenue for the Alphabet Inc. unit, in the form of a $ 50 per year Chromebook for Work fee.

At the same time, companies that manufacture Chromebooks, including Dell, HP, and Acer, are launching more expensive, more powerful and business-oriented devices. The new notebooks include large and better screens, keyboards and touch panels; Faster processors for users who keep dozens of tabs open; And covers made of carbon fiber and aluminum.

Why It's Time to Take Google's PC Operating System Seriously

Finally, Google has announced that by October, Chromebooks will be able to run almost all two million Android applications. That will make Chromebooks, long considered limited functionality without an Internet connection, considerably more useful. Existing Chromebooks can work well even if they are not connected to the internet, but only with Google applications. Being able to use programs such as Microsoft Office for Android tablets when not online will be welcomed by users who depend on that software. "We're seeing there's a lot of interest in Chrome for big US companies," says Huang. By 2018, IDC projects that 25% of Fortune magazine's 500 companies will equip their employees with a Chromebook.

Anyway, the challenges that Chrome faces in the business world are substantial, warns the analyst at IDC. One of the main is simply inertia. The prevalence of Windows for decades means that many businesses have hundreds, even thousands, of older applications that only work on Windows. Right now, Google's solution is to run these applications on Windows servers and allow Chromebooks to connect remotely, essentially placing these legacy applications in the cloud.

In the long run, Chromebooks could become a temporary factor in the history of computing or the system that eventually ends up with the Windows domain in companies. My bet is that Chrome will land somewhere in between, part of the ever-growing collection of technologies we all use, including mobile and desktop operating systems.

But I am also willing to bet that Chrome will be a much bigger business for Google than anticipated and that Apple and Microsoft, who have been indifferent or defensive about the advance of Google in their traditional bastions, should take note.

We know what the SEO positioning and the factors that influence our online store to be on top of Google, but what if besides organic SEO we told you that you can appear twice in search results of Google, do you interested to know how to do? Well, there is something called local SEO.
The local SEO basically consists of positioning with "geographical intent", ie, if in addition to your online store you have a physical location and want to attract potential customers who are located around your business, you can do so using the new platform Google called Google My Business. What if I do not have physical business I can not be on Google My Business? Quiet can also be, Google thinks of everything and everyone.

Surely you've heard before terms like Google Places or Google+ company page, which was the place where checking the listing for your business. However, Google in recent years has decided to change and unify all on the same platform called Google My Business. That is why, in today's post we talk about this new platform and as an aid to your SEO Local.

What is Google My Business?

Google My Business is a free platform Google in which local businesses are linked to their environment, i.e, that through a single panel enables more efficient and simple management so you can add information about your business such as , a brief overview of who we are, contact information where we are located, opening and closing hours, etc.

Basically the goal of Google is to offer more visibility to your business and your customers can find you more easily. So from a single management interface, Google My Business brings together various tools (Google Places, Google+, Google Maps). But don't be panic... we will clarify the above terms as we surely lose among many "Googles"

- Google Places: was the name previously received the free web service where any local company that it had a location or physical address could be discharged on Google Maps.

- Google Maps: This is the famous Google map of where the mapping world appears both as its place names and information about businesses and attractions.

- Google Plus: It is the social side of Google, or in simpler words "social network Google".

Well as we have clarified this, we can conclude that this new platform we have all the information from our business concentrated in one place.
What is Google My Business?

The main function of this platform is that it allows users to find businesses locally with the most interesting information from it. For example, imagine someone who lives in New York and looking to buy "Chicken Sandwich" will get a result with the nearest store address to buy the item. (those who live in New York sure will understand me.
 
You've not only found the address but the phone even schedule and better meet customer reviews to sure your transmit confidence and know that is the place you should go. Well, this is the magic of Google My Business, and is the reason that from OLB we insist that use this powerful tool to improve the online presence of our business and the conversion rate of the same.
Advantages of Google My Business

As we have seen in the above example, the search we do is very important to our business because:

- We have a Geo-location system through an exact location of our business, phone number and hours of opening and closing.

- We can add pictures of our business in this way we are much more visible and customers can know better.

- We transmit confidence to new customers through the "reviews" that leave those who have known our business.

- We have a single control box that facilitates the management of our business.

- We are more competitive in the SEO positioning to appear in local search results.

Therefore, the importance of claiming business Google My Business is that just to confirm that it is our business, it is discharged and appears on Google Maps, Google search and on Google Plus through Google Local.
How you are composed the control panel?

 In the control panel Google My Business you can access the following:

- Google+: You can share text, photos, links, videos and events.

- Insights: Once the business is verified can see statistics visibility and audience.

- Reviews: It allows us to manage the reviews left by our customers from Google.

- Google Analytics: Direct access to the control panel Google Analytics.

- Hangout: It allows us to join a Hangout or start a new one.
How to sign up for Google My Business?

The first thing you need to sign up is to have a Gmail account, if you already have the account of the steps to follow are:

1. Go to Google My Business and click "Login".

2. Type of company: On the next screen select the type of company:
 - Showcase: This option is for businesses who work in a shop or attending physical location to your customers.

- Service Area: If you offer certain services in which you usually get around to the place where your client should choose this option.

- Brand: This option is intended to promote a brand and location passes the background. It is recommended for online stores that do not have a physical business option.

3. Search for your business: Then click on the map to find your business:

- If your address appears on the map and select asks administrative rights.

- Otherwise, you must add the details of your business for Google to locate on the map.

 4. Checking Account: If you are registered with Google Places or are using the same address that you enter into Google Webmaster Tools verification is automatic.
- To send you a code to verify your details to the address shown or had written before (it takes one to two weeks to arrive).

- Receiving a call to the phone number you put so verify that you are.

5. Complete your profile: You make a check or another, can also be completing your profile, adding the description, etc.

 If you do not have a Gmail account, what steps you need to follow is:

1. Go to Google My Business and click on "appears on Google".

2. On the next screen, click "Create Account" and complete the registration form.

3. Log into Google My Business and complete steps 3, 4 and 5 above.

How Local SEO helps your Google My Business?

At this point it is important to note that there are differences between organic SEO positioning and SEO Local, as the first option is the work of SEO on page (technical configurations) and off page (generate content and quality links) done in the online store itself.

Local SEO is designed for users who use search engines like Google to obtain relevant data according to their own location. If for example I search "furniture store", I appear the stores that are close to my city. Remember that Google is very smart and has a few tools to find out where the user performing the search (Gmail account, cache) is.

How to optimize page Google My Business?

Once discharged, the step we must take is to optimize the page to have maximum efficiency and can get out on the first search results. The factors to consider are:

- Multimedia content: Add a cover image that is attractive and in line with your business size 1000 x1000 pixels about as well as a profile image of 250 x 250 pixels. Remember that pictures and videos you upload about your business should be attractive to the user and this will improve the positioning. It includes at least 5 photos of your business.

 - NAP: Are the English acronym for: Name, Address and Phone (name, address and phone number). Take care that the data are complete consistency, ie, they must be exactly the same as the data that appear in your online store. Eye! It is important that the tab fill in the schedule and that Google loves to have this information, not only to him but to offer the best possible service to its users.

- Category: My Business Google has a lot of categories and subcategories, if we leave our store "department stores" or "shops", will be missing an opportunity to position ourselves better and more faithful to reality. You should go to the specific category such as "furniture store". It is important to put at least 3 different categories.

- Reviews: No doubt are fundamental to our local positioning SEO factor because if we occupy the top positions of Google we have ratings that are between 4 and 5 stars. Having reviews encourage other customers to go to your business therefore encourage them to publish the experience they have had on him.

Get very good reviews helps improve conversion rate and a customer leaving a positive comment will attract a few more. Remember that your business starts to appear in the results with the stars you need to have at least 5 ratings.

But what if we find a negative message we do? Well take the opportunity to answer them so you can convince him and change his mind. Obviously obtain these depends on the quality of the service or product you offer star.

Other recommendations to improve local SEO

• - Give high in local and electoral directories: If we have these links in these types of directories, Google will understand that our business is an important result and therefore takes this into account for our sector as well as locally.
  

Eye! The information you put on these directories must be exactly the same that you included in Google My Business. If you can, when you go to include your data in the directories try to copy directly from your online store because the ideal is that everything is exactly the same.

 ... But what if I do not have physical business I can not be on Google My Business?

Contrary to what you thought, Google offers the opportunity to create "brand pages" for organizations, artists, individuals, groups, etc. And in our case also for online stores without physical presence. This option allows you to reach your customers but does not include a physical address in Google Maps. In the process of creating your Google My Business account, select the "Add a brand" and follow all steps that tell you.

So now that you know about the importance of local SEO in your store and how to sign up for Google My Business, please use this powerful tool and its use results in increased chances of appearing in results finding potential customers. Remember that improves your position directly (get greater visibility and ranking of your business) and indirect (through your profile on Google+, customers can click directly on the link to your online store) this means an increase of traffic, conversion rate and thus positioning.

Now we want to know your opinion, how did you think of this new tool Google? Are you already registered in Google My Business?

Your Google Account has been suspended!! Suddenly I got this email from Google. I was worried, All my Internet marketing and earning account are linked to this email? So what now? How to get back Google suspended account? So many questions in my mind. This was a terrible horror story when I read the email. 
Honestly, I didn't do anything which can be costly for this. Take a look at the email with snaps below:

Your Google Account has been suspended.

Hi ______,
Google has suspended your Account, ___________@gmail.com, because of a violation of our Terms of Service.
If you think this is a mistake, you can try to recover your account, by following these instructions. (a link)
All information associated with your suspended account will eventually get deleted unless successfully appealed.
Best,
The Google Accounts team

Did you know you can make money with Google AdSense without sending money? Also, you can get you AdSense account suspended. 

If Google banned your website, then it's time to recover it. Check out this tutorial. 

And now here is the snap of the horror email: Your Google Account has been suspended!

I got this email to my secondary email which was linked to the primary recovery option. 
You might be worried if you are facing the same issue. But I was looking for solutions. Had to search a lot on the web, but the web is full of fake information, and it was hard to find the real solutions.
So now come to the point:

Why Google Account Has Suspended?

Google treats policy violations and invalid activity very seriously in order to protect the users, publishers, and advertisers who make up our advertising ecosystem. While we usually notify publishers and take action for policy and invalid activity at the site level, there may be times when we will need to suspend or disable accounts due to policy violations or invalid activity.

The quoted answer is given by Google.com. If you wish to continue or want to get back your Google account, you must have to follow the Google TOS! Read it carefully.

Reset a Google Account suspension

If you are suspended by automatic system spam detector, Then you should not be worried. You can easily get back your account in basic steps.

Here how to recover suspended Google account:

1. Open Google login page via Gmail
2. Enter your email address in the provided field & Enter
3. Enter Your Password
4. Now Google will ask you to verify account via Mobile Number.
5. Enter your phone number registered with the account or a new mobile number
6. You will be sent a PIN to your Phone Number.
7. Enter the one PIN in the box provided and you will be prompted to a new page which will allow you to Log in Again.
8. Now Simply Enter Your Email again
9. Enter Your password. Hit the button ENTER
10. OMG! You are Logged into your Google Account! Congratulations!!

However if you really need more help or you can't do this, you can take help from your friends. By the same steps. But unfortunately, if you are unable to take help from your friends or family then here is the Google Help Line Number: 1-888-499-5526

Before calling them, be prepared with all question and answers they might ask you. Such as:

1. Your Google Account username
2. Your Name
3. Date of Birth according to the associated Google Account
4. Last successful login date
5. Most conversational email ID and so on...

However, Google has provided us more information on this account suspension related issue: Below are a quoted text from google:

You can't follow the instructions here to restore a user whose entire account has been manually suspended by an administrator. To do that, see Restore a suspended user. You also can't restore a user who has an abusive account status. 

To avoid this type of suspension from Google, Be sure your account is verified with a mobile number and you have stated a security question to your account. 

I hope this will help you.
Thanks

Every gain comes along with a certain payment; it can be hard work, intelligence, power, or investment. The phrase applies completely to Google AdWords, as it is a tool Google offers users to gain traffic through clicks against payment per click. As the Google AdWords Campaign costs money, the decision to use it may sound risky but it also comes with assured business and traffic, and with the effective use of the Google AdWords Campaign, this business can be driven to profit-earning revenue.

Google AdWords offers assured, immediate traffic to Web sites against a certain investment, and therefore using this campaign comes with a host of advantages for Web sites and businesses. Google AdWords is the main advertisement and major revenue source for Google. It offers a Pay Per Click (PPC) advertising campaign that includes ad programs with local, national, and international distribution.

Importance of Google AdWords

Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google. The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Keywords are search terms or strings of search terms that when put in the search box show results relevant to that search. For example, a person searching for “CAT exam” will get, say, 1000 search results in the search engine, and the user can click on any of the items to view the results and details. However, the top search results that come through Google AdWords have greater chances of visits. On the other hand, Google ads appearing in relevant Web sites, such as “e-learning materials” showing in one corner of an educational Web site, have a greater chance of getting visitors through them. Both these situations come along with the Google AdWords Campaign. Thus, this campaign is of great importance in bringing relevant clicks and visits to one’s site.


Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign. This determines in which location a particular ad campaign will be shown and thus one can customize ad displays per location. It also disables locations where the ads need not be displayed. These features that come along with the Google AdWords campaign highlight its importance for e-business.

Here are Top 15 Reasons to use Google AdWords

1. To Attract Customers

90% of people search for a product or service using Google. The results will include your competitors, so it’s important that you’re included too.
OnlineLivingBlog can help you rank above your competitors in both the natural search results (using Search Engine Optimisation) and in the AdWords ads through professional consultation and management. It’s advised that both AdWords and Search Engine Optimisation are used for maximum effect. This is particularly important for new websites and small businesses.

2. Small Initial Investment

This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click. Therefore, with each click, a certain amount is billed and if no click happens, no amount is billed. In such a case, Google AdWords comes with assured clicks, and payment is billed only against clicks. Thus, there is no loss if keywords generated are perfect, and effective related measures (discussed later in the article) are taken.

3. Defining Budget

This is another important reason why Google AdWords is used. You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. After the account is created, the bid for any keyword is independent of choice. Therefore, any keyword that performs well can be bid high for better results. And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount. You can also control your budget during a crisis. At times, when a site is down, a bid can be reduced in order to control the defined budget. Thus, defining the budget becomes another essential reason behind the use of Google AdWords.

4. Immediate Response

As soon as your AdWords account is activated your ad starts to appear to users searching for your product or service.

5. Target Traffic

This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. Thus, Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. There are options through which you can specify a definite keyword for a specific location. This increases the rate of visits and conversion, which improves the business of a site tremendously.

6. Instant traffic

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

7. Tracking success

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

8. Suggested high volume keywords

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

9. Improves hands-on experience

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.

10. Complete Transparency

You can see how many people have seen and clicked on your ads almost instantly! We’ll also provide you with detailed weekly and monthly reports. If you had an ad for ‘Belfast Dentist’, we can tell you how much it cost you, how many visitors it brought to your site, how long they stayed on your site and how many people booked an appointment with you as a direct result. You’ll also be able to compare your return on investment on the search query ”Belfast Dentist’ compared to, for example, ‘Northern Ireland Dentist’. Unlike many other agencies, we’ll allow you to have full access to your AdWords account so that you can see all changes being made and maintain complete control.

11. You only Pay for Results

Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means users will see your ad without you actually having to pay anything.

12. No Minimum Spend Requirement

If you just want to dip your toe in the water then you can set a daily budget of as little as £1, if you like! This may only achieve very limited results, but the point is it’s your choice. OnlineLivingBlog can guide you to choose a suitable budget to make the best return on investment for you. We can show you how many clicks you’re likely to get for a certain cost.

13. Easy, Instant Cancellation

There’s no need to send a handwritten letter, or fuss over terms and conditions. If you’d like to cancel your AdWords account you can do so online and instantly.

Also Read: SEO Techniques to Use in Your Blog Writing

14. Return On Investment

AdWords is known for it’s great return on investment since you can pay per click and all clicks are traceable. However, achieving the ROI you’re after does require a lot of time, analysis and skill. If you need results fast and can’t afford to waste time or make mistakes, then our AdWords Consultancy is the way to go.

15. Flexibility and Control

If your website experiences technical issues and you want to pause your AdWords account until it’s back up and running – you can. If you’d like to increase your budget one day and decrease it another day – you can. You have complete control and flexibility to make instant changes. We’re always there to advise you, make agreed on changes for you or you can simply make them yourself.

 Also Read: 8 Reasons You Should Use Bing Ads To Promote Your Blog

These are the top 15 reasons why you can still use Google AdWords to bring effective traffic and business to your site. All these features accompanying Google AdWords make this campaign more effective and useful and thus increase its use among those who maintain Web sites to bring instant and targeted traffic to their Web sites. These features also specify that Google AdWords, if managed efficiently, can be used as a perfect tool for increasing Web site traffic and running a profitable e-business.

Everything Google knows about you

According to Google, I am a woman between the ages of 25 and 34 who speaks English as her primary language and has accumulated an unwieldy 74,486 e-mails in her life. I like cooking, dictionaries and Washington, D.C. I own a Mac computer that I last accessed at 10:04 p.m. last night, at which time I had 46 open Chrome tabs. And of the thousands and thousands of YouTube videos I have watched in my lifetime, a truly embarrassing number of them concern (a) funny pets or (b) Taylor Swift.

I didn’t tell Google any of these things intentionally, of course — I didn’t fill out a profile or enter a form. But even as you search Google, it turns out, Google is also searching you.
Want to find out all the things Google knows about you? Read on...

Find Out What Google Knows About You

Whether you are browsing the Internet for basic information or your whole life depends on the Internet, you are somehow connected to Google services. This means that Google also knows a lot about you and keeps track of your online activities to provide a better service. This may raise privacy concerns for privacy-conscious people. After all, not everyone is comfortable with someone tracking every location they visit. If you are a bit concerned about Google tracking you, then you might want to know what Google actually knows about you, and you may even opt out. In this article we will help you find out what Google knows about you and how to opt out of it.

1. Find out what Google thinks about you

In order to serve relevant ads, Google collects data about you and creates a profile. You can control and review the information Google has on you here: 
http://www.google.com/settings/ads/

Google also has a tool called Google Analytics, that helps publishers see what pages you have viewed on their website, how many times you have visited it, how long did you stay etc. You can opt out if you don’t want this type of data to be collected:
http://tools.google.com/dlpage/gaoptout

2. Find out your location history

If you use Android, your mobile device may be sending your location to Google. You can see your entire location history here:
https://maps.google.com/locationhistory

3. Find out your entire Google Search history

Google saves every single search you have ever done. On top of that, they record every Google ad you have clicked on. This log is available in Google web history controls:
https://www.google.com/history/

4. Get a monthly security and privacy report from Google

Google offers an Account activity page that tells you about all the Google services you are using. You can even enable a monthly report that will be sent to your email:
https://www.google.com/settings/dashboard

5. Find out all the apps and extensions that are accessing your Google data

The Account activity page also offers a list of all the apps that have any type of access to your data. You can see the exact type of permissions granted to the app and revoke access to your data here:
https://security.google.com/settings/security/permissions

6. Export all of your data out of Google

Google lets you export all your data: bookmarks, emails, contacts, drive files, profile info, your youtube videos, photos and more here:
https://www.google.com/takeout

Google tracks everything you do: here's how to delete it

Google saves every voice search

Google's voice search-saving habits have been reported on many times.
Anyone who use Google's voice search or the voice-activated assistant, Google Now, have their searches stored so that more relevant ads are served and search features are steadily improved -- in the same way you'd expect from regular Google search.

And a lot of people don't realise that many of these searches are actually recorded. This means users are able to listen back to exactly what they searched for by listening to what they said and how they said it.
How to delete it: If you've used any of Google's opt-in voice features for yourself, then head to Google's Voice & Audio Activity page to review your voice searches and listen back to them. Be warned, this could be interesting, funny or just plain cringe-worthy.

To delete this database of embarrassing searches select one or more of the recordings from the check box beside them and then click "delete" at the top of the screen.

Google saves all your searches

Probably the least surprising of the lot, but Google has all of your search history stored up.
How to delete it: If you'd rather not have a list of ridiculous search queries stored up, then head to Google's history page, click Menu (the three vertical dots) and then hit Advanced -> All Time -> Delete.
If you want to stop Google tracking your searches for good, head to the activity controls page and toggle tracking off.

Google tracks and records your location

As well as recording your searches and your voice, Google has also been keeping tabs on your location.
Google's location history, or timeline page, serves up a Google Map and allows you to select specific dates and times and see where you were. Its accuracy depends on whether you were signed into your Google account and carrying a phone or tablet at the time.

How to delete it: When you visit the timeline page you can hit the settings cog in the bottom right hand corner of the screen and select delete all from there.
There's also the option to pause location history by hitting the big button in the bottom left-hand corner of the screen.

But this one is a little trickier to completely get rid of, because to stop it happening in future you'll need to opt out of both location tracking and location reporting with your device -- whether you're running Android or iOS.

BONUS

Google also keeps a history of your YouTube searches. You can find it here:
https://www.youtube.com/feed/history/search_history

Every blogger wants their website performs well and acquire high rank in search engine. Most blogger knows building backlinks and at the same time improving Density Authority (read more about DA:   What is Density Authority), can helps in improving site rank.


but question arise: is every backlink (  from a trusted website or a low quality content site) helps you to improve your site google rank?? then, the answer is No! because if you get links from low quality sites to your website, can decrease your DA rating and this will effect your rank.So always get backlinks from a trusted sites. Website which contain .gov or .edu (i.e.- website related to government or education ) can be considered as trusted website.

Now, the question arises: How to get backlinks or how to get backlink from google?? 

Then, You can backlinks by commenting in different trusted site with your website detail , or you can post guest post in trusted site. Today, i will tell how to get backlink from Google. You know that Google uses the Google Plus Feed to find fresh content for its search engine.So, if you get backlink from google then search rank of your website must be increase. Creating a Google Plus profile is not the only thing you need to rank a keyword. You should have good authority to your Google Plus profile, so that you can send quality backlinks whenever needed. Following are the ways you can improve your authority of your Google Plus page.

1. Guest Post:

Make habit of writing guest post on trusted website and link pointing to your google plus page because many website do not allow to add do follow link to your website, so pointing it to your google plus profile does not effect that website term and condition.

2. Do-follow:

Whenever you write about yourself in author section, Add a rel=author tag to your WordPress Author Bio, linking to your Google Plus profile. This is easiest way to build authority to your Google Plus profile by sending dofollow links. Checkout the below screenshot.

3. Comment:

I already mention above how important is to commenting on trusted sites.You can also improve your authority of google page, just leave good comments on other blogs with links pointing to your Google plus profile

4. Go Social:

Social media plays important role in field of increase website popularity. Social media is also a way to get backlinks to your Google Plus profile is by promoting the page on other social media accounts. This method can improve your overall Authority of your google page. Social media can not ignored because it helps in spreading your knowledge or post or page, so you always give priority to it.

Link Keyword:

You can also links your keyword with your google page. Just go to Google Plus account » click on Profile » About » click on Edit. I recommend to add only 3 to 4 profiteable keywords in every 100 words of content. See the below screenshot:



I guess, now you comes to know how important is building high quality backlinks and it becomes more important if the you getting backlink from google plus. If this article helps you , then comment below, I’m waiting for your comment. Also share it because Sharing is caring for others.